22Squared

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You betta work 👏 👏 👏 Check out the global tagline we crafted for the newest spot US POLO ASSN INDIA created with Sawai Padmanabh Singh! 🤝 #newwork

Coming to Digiday's Media Buying Summit from October 15-17? Our very own Janis Middleton (the 🐐) will be speaking on Driving Diversity, Equity, and Inclusion in Media Buying 👏 You won't want to miss this conversation: https://lnkd.in/dxDAEkuM

Our very own Rocío Alvarado, the social media 👸, shares her insights on authentically engaging Latino consumers this Hispanic Heritage Month in her latest Ad Age piece. Don’t miss out - give it a read (link in the comments)!

For our lovers of starting powerful conversations, you're going to dig our latest edition of 22Cents, coming to you straight from our New Business Team! In this edition, we're chatting about: ✅ Why people love fall ✅ How we helped Party City and Baskin Robbins seize the season ✅ Our 22Cents on how brands can make the most of the fall season Dive on in and share your thoughts in comments! 💬

If you're a lover of all things social and digital, you're going to dig our latest newsletter 22RoundUp, coming to you straight from our Comms Strategy Team! In this edition, we're chatting about: ✅ Brands winning big on reality TV ✅ IKEA breaking a world record ✅ Platform updates you NEED to know Dive on in and share your thoughts in comments! 💬

In our debut edition of 22Cents, our newsletter diving deeper into the cultural landscape of advertising, we're taking you on a tour. Click below to embark on a journey through the destinations of our favorite fandoms 🛩️

Our Chief People Officer, Michael Grindell (he/him/his), weighed in with The Drum on how we’re prioritizing accessibility and inclusion for differently-abled 22ers. Read the full piece here: https://lnkd.in/eWVQ4ruV

With the multicultural population in the U.S. rapidly growing, it’s imperative for brands to be culturally relevant to their customers. Our Chief Inclusion Officer, Janis Middleton, is on the jury for the 2024 Association of National Advertisers Multicultural Excellence Awards, which spotlights work that makes a difference and raises the bar for our industry. Good luck to all participants! #ANAMulti

We love winning. That’s right! Our Southeast Toyota Shock of Recognition campaign won ADWEEK's Media Plan of The Year for Best Use of Data!🏅 🚗 In today’s world, people are more likely to buy a new car in time for a big milestone - like growing the family, moving, or getting a new job. 📈 We worked with Southeast Toyota to take that data and intentionally grow their business – from increasing site traffic by 25% YoY (including a 23% bump in unique visitors) to raising sales by 3% compared to the previous year! 👏 Big round of applause to our 22ers - talk about driving culture forward!