1r

???Services Highlight: Paid Media 2024 was a big year for 1r and our paid media clients—and we’re not just saying that. The numbers speak for themselves: ???4.82x ROAS across all 1r clients ???62% total revenue driven by paid media ??+34% increase in paid media spend under management We don’t believe in guesswork—our strategies are backed by data, refined through testing, and built to scale. If you're ready to grow, let's talk. ???Reach out to [email protected] to learn how we can fuel your digital growth. #PaidMedia #DigitalGrowth #PerformanceMarketing #DTC

Exciting news—our team is heading to eTail? West! ?? Connect with Melissa Speranza, Sr. Director of Growth & Marketing, and Alison Bichko, Partnerships Manager, to explore how 1r can help you build a powerful digital strategy and fuel growth. Want to schedule a one-on-one? Reach out to [email protected] to book a meeting. See you in Palm Springs! ?? #etailwest #ecommerce #digital

Celebrating?a?Year of Partnership with Havaianas!??? From refreshing their digital presence to supporting major site initiatives, we’ve worked hand-in-hand to bring their vibrant brand to life in the U.S. market. Here’s what we’ve accomplished together: ??Ongoing Digital Marketing Creative?–?Creating engaging weekly?emails, social content, and site updates. ???Blog Creation?–?Crafting?content that informs, inspires, and drives traffic. ???Homepage Redesign?– Enhancing the shopping experience with a sleek, high-performing design while consulting on key UX pages like PDP & PLP. ???Strategic Site Initiatives?– Including fit guides, AI integration, and a new loyalty program to enhance customer engagement. ???Triggered Email Flow Redesign?– A complete refresh of automated emails to improve performance and brand consistency. ???Global Branding Alignment?– Translating Havaianas’ Brazilian heritage through the lens of the U.S. consumer for a seamless brand experience. It’s been an incredible year of growth, creativity, and collaboration. Huge thanks to the Havaianas NA&C - an Alpargatas Brand team for trusting us to help bring their vision to life—we’re just getting started!??? #1rAgency #Havaianas #DTC #eCommerce #BrandEvolution #DigitalStrategy

?? Launch Announcement!??? The?Derby Street Insider?app is now LIVE on both iOS and Google Play! ?? As one of the first WS Development properties to launch a loyalty app for its on-property program, Derby Street Insider is pioneering customer rewards and engagement through a custom-built PWA. ?? What makes Derby Street Insider special? ?? This app, powered by loyalty solutions from?OpenLoyalty?and transactional rewards by?Olive, allows visitors of Derby Street Shops to: 1?? Link their credit card to earn points on every dollar spent at participating tenants on the property 2?? Earn additional points by checking in at the property, attending events, and more! ? This app has been a true labor of love, and we’re thrilled to see it come to life. ??Huge congratulations to?Sebastian Gard?and the?WS Development team?on this launch! Looking forward to seeing the Boston community engage with the app and enjoy all the rewards it has to offer. #DerbyStreetInsider #AppLaunch #LoyaltyProgram #CustomerEngagement #DerbyStreetShop #WSDevelopment #CustomerExperience

To our colleagues, clients, and community affected by the wildfires in California, our thoughts and prayers are with you. In support, 1r is donating to the LAFD Foundation, which provides essential equipment and funds critical programs to help the LAFD save lives and protect communities. If you’re able, we encourage you to join us in supporting this vital cause. https://supportlafd.org/

As we close out an incredible year, we want to thank our amazing 1r Agency team, incredible clients, and trusted partners. ?? To our team: Your creativity and dedication inspire us every day. To our clients: Thank you for trusting us with your vision. To our partners: Your collaboration is invaluable. Wishing you all a joyful holiday season and a bright, successful New Year. Here’s to an exciting year ahead! ?? #HappyHolidays #Gratitude #Teamwork #1rAgency #ThankYou

?? Exciting Launch Alert! ?? Introducing the NEW Seaport Insider App, your ultimate guide to exploring Boston’s Seaport neighborhood—just in time for the Seaport Holiday Market! ?? A MAJOR milestone for 1r—our first-ever app launch paired with a strategic paid ads campaign drove awareness and helped our client exceed revenue goals. ?? What’s Inside the App: ?? Timed-Entry Tickets: Skip the Free General Admission line with a Timed-Entry Ticket Reservation. ?? In-App Offers: Unlock exclusive deals at shops and restaurants across Seaport. ??? Event Sign-Ups: Stay in the know and sign up for events happening throughout the neighborhood. ??? Explore More: Discover art, culture, food + drink, and events in Seaport and Fort Point. Plan your visit with maps, descriptions, and hours of operation. The Results: ? 10,000+ installs within hours of launch & 32,862 downloads in November alone! ? 196,952 impressions from traffic & app-download paid campaigns ? $1.75 cost per click / $6.43 cost per download We couldn’t be prouder of this partnership with WS Development and are excited to continue supporting their digital innovation! ?? Download the Seaport Insider App and make the most of every visit to Boston’s bustling Seaport neighborhood. #DTC #eCommerce #AppLaunch #HolidayMarket #1rAgency #Innovation #BostonSeaport

?? Reintroducing Donna Bella Hair: Elevating the Premium Shopping Experience??? We’re excited to spotlight our recent site redesign and build for Donna Bella Hair—a brand offering professional-grade hair extensions for?professional?stylists and DIY enthusiasts. Here’s how we’re transforming DonnaBellaHair.com into a platform that truly resonates with modern beauty consumers: ?? Educating Through Storytelling: We focused on crafting?a space for?engaging, emotional content to highlight the transformative power of hair extensions. By simplifying product education and explaining the unique benefits of Donna Bella’s offerings, we help consumers feel confident in?every?purchase. ??? Personalized Shopping Assistance: We?implemented?features like?live?chat and a product quiz to?bridge?the knowledge gap and offer tailored styling advice. These tools ensure that customers feel supported every step of the way. ?? Building Confidence Through Community: Inspiration drives action. From showcasing real-life transformations to amplifying customer reviews and UGC, the redesign creates a community where beauty enthusiasts can envision their potential and share their stories. The result? A platform that sells hair extensions?for both Professionals and DIY consumers alike and builds a connection with its audience, inspiring lifelong loyalty. ?? Ready to explore the new Donna Bella Hair? Visit?donnabellahair.com?and discover how premium beauty meets a seamless digital experience. #DTC #WebsiteLaunch #HairExtensions #BeautyTransformation #DonnaBellaHair

Launching The New Bellami Hair DTC Website! ?? We’re thrilled to unveil the redesigned Bellami Hair website, reimagined to better connect with beauty consumers and reflect the brand’s leadership in the hair extension market. The previous BellamiHair.com lacked clarity and modern functionality, making it challenging for customers to navigate and distinguish between DIY and Professional products. While the Pro line continues to grow, DIY products needed more love—these products are key to removing barriers for entry-level consumers. This redesign transforms the Bellami site into a platform that entices beauty enthusiasts to make hair extensions part of their routine. With a focus on education, storytelling, and intuitive navigation, the site aims to solidify Bellami as the go-to brand for confidence-boosting hair solutions. Our goals: ? Elevate the site’s look and feel to align with the brand’s premium identity. ?? Clarify the differences between DIY and Professional offerings, with an emphasis on DIY. ?? Educate customers on shade matching, application methods, and product quality. ?? Enhance user flows and content strategy to improve shopping and educational experiences for DIY customers. It’s been a pleasure partnering with Bellami and Beauty Industry Group on this transformation. Discover the magic of Bellami: https://lnkd.in/e8GYymnU #DTC #WebsiteLaunch #BellamiHair #HairExtensions #1RAgency

? BIG News from 1r! ? We’re thrilled to share the successful launch of 5 redesigned sites for Beauty Industry Group—all completed just in time for the 2024 holiday season! Our mission was to: ? Create a fresh, elevated look and feel tailored to each brand. ? Optimize user journeys to guide customers seamlessly from product exploration and education to conversion. ? Streamline third-party features for consistency and efficiency across all five brands. The Results? Bellami, Donna Bella Hair, and Hidden Crown Hair Extensions were fully redesigned, while Glam Seamless Hair Extensions and Luxy Hair received in-depth site audits and site reskins. Each site was carefully crafted to deliver an elevated shopping experience, ensuring customers can connect with products they love effortlessly. We’re so proud to have partnered with Beauty Industry Group to make these launches a reality and help them shine this holiday season! ?? #DTC #eCommerce #SiteRedesign #BeautyTech #1rAgency