1Q转发了
?? I’m excited to be attending Expo West from March 4-7! If you're planning to be there, drop me a message. I can’t wait to catch up with many of you in person—finally, no more webcam barriers! ?? #ExpoWest
1Q
市场调研
Atlanta，Georgia 1,406 位关注者
1Q arms brands with candid & accurate insights to make real-time informed decisions while fairly rewarding respondents.
关于我们
1Q is a mobile research platform that arms brands with candid consumer feedback and real-time insights for just $1 per response. 1Q arms brands with candid feedback and accurate insights to make real-time informed decisions while respecting respondents and rewarding them for quality participation. Brands have instant access to 1Q’s member-base of more than one million people who are happy to engage because it is the only insights platform that pays participants instantly, per response, in cash. Our pay-per-response model incentivizes targeted individuals to respond quickly and accurately, every time. Members receive $.25 for every question answered, and the funds will be deposited immediately into their PayPal account or they have the option to donate it to a charity. For additional information on 1Q business offerings or to register to become a 1Q member, visit www.1q.com or download the app. To set up a trial, contact 1Q, https://1q.com/
- 网站
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https://1Q.com
1Q的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Atlanta，Georgia
- 类型
- 私人持股
- 创立
- 2012
- 领域
- Market Research、Polling、Surveys、Text Questions、Mobile Market Research、Marketing、Focus Groups、Instant Polling、Consumer Engagement、Consumer Empowerment、Radical Simplicity、Radical Transparency、Agile Research、D-I-Y Consumer Engagement、Net Promoter Score和Brand Health Tracking
地点
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主要
获取路线
5555 Glenridge Connector
Suite 200
US，Georgia，Atlanta，30342
1Q员工
动态
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1Q转发了
Founder & CEO @ 1Q | Evangelist for Radical Transparency?, Radical Simplicity?, Consumer Empowerment & Disintermediation
I'll be in Pasadena March 17-19 attending SampleCon. I'm excited to speak with many of the leaders of the sample industry about the challenges and solutions the?industry is facing including respondent mistreatment, open-source sample recruiting, online vs. app registration and?responses, and more. All of these topics are included in our?Open Letter to the Insights Industry here. https://lnkd.in/e6m-2iR6 If you are planning to be at SampleCon too, please reach out at?[email protected]?to set up an in-person meeting. #dataquality #surveyquality #nobots
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Our Open Letter to the Insights Industry Has Been Published! The consumer insights industry is at a critical turning point. Our open letter, featured in the January/February edition of Quirk's Media Magazine, exposes the survey fraud crisis threatening our entire field. Want to understand why 38% of research data is being discarded? Read the full letter here: https://lnkd.in/d8XqhuXf Would you like to join the other industry leaders who are taking a stand against survey fraud? Email us at [email protected] if you would like to sign our letter.
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What kind of market research company would you rather work with? One that defensively tries to detect and remove fraudulent responses after the fact, or one that prevents all the fraud on the front end before it ever happens?? Did you know that 1Q’s member base is?guaranteed 100%?human? Read more about how we eliminate fraud incentives on the front end in order to be able to offer zero survey fraud: https://lnkd.in/eYHac-At
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Bob Fawson has some incredible insights here, and we share in his insistence that data quality must be the north star for our businesses and our industry. A must read.
There's still hope for data quality! We all know about declining data quality, trust issues, and market failures that have made it harder than ever to get reliable insights. But is the future really that bleak? Our CEO Bob Fawson offers a fresh perspective in “Reasons for Optimism Despite Persistent Market Failures,” a paper that acknowledges the challenges but highlights real opportunities for improvement. Read more: https://lnkd.in/dAFh4M9y #dataquality #marketresearch #insights #mrx
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Congrats to customers PepsiCo and LAYS on their upcoming #SuperBowl ad. How can we help your company? #marketresearch #adtesting #SBLIX #SuperBowlLIX
A story worthy of Super Bowl, I'm beyond proud to finally share our #Lays Super Bowl ad: The Little Farmer. A truly heartwarming story directed by Academy Award winning filmmaker Taika Waititi and inspired by a real-life farming family: the Pavelski family. No celebrities, just a girl and her potato telling a story about real potatoes and real farmers. It's a masterclass in storytelling, evoking emotion, craft, beautiful cinematography, and all without a word ever being said. I truly hope you enjoy it as much as we do. Check out the extended cut below and be on the lookout for the :60 spot airing in the 3rd Quarter during the #SuperBowl this sunday! Enjoy all the little scenes and moments that make this spot so special. Who knew you could get emotional about a little tater? ???? Lay’s is nothing without potatoes (they are literally potato chips after all), and the farmers and families who grow them. So, it only makes sense to celebrate them on advertising’s biggest stage.? ? The spot was lovingly created with our agency partner Highdive and Hungry Man along with the support of all of our agencies D3 @ PepsiCo Foods US Ketchum OMD Worldwide The PepsiCo Foundation has also committed $1 million to support the next generation of US farmers and agricultural leaders across the country. ?? Thank you again to ALL the farmers, families, those who make Lay’s possible, and the amazing team that helped give them the spotlight they deserve Steven Williams?Rachel Ferdinando?Hernán Tantardini Denise Truelove?Michelle McAlister?Isabel Gaeta?Maddie WagnerAmanda Paluzi Corral?Jenny Allenbaugh?Nur Kara?Dannely Flores Kramer?Brodie Dunn?Natalia Tomaszewska- Lumpkin, MBA Fabrizzio Cantagallo?Dan Cohen?Ashley Capps?Jayme Mizzoni Mark Gross?Chad Broude?Megan Lally?Pat Burke?Bart Culberson?@Angela Paris?Patrick Seidel?C.J. Nielsen?Diana Saenz Morgan Baggesen?Riya Randhawa?Cilla Sutfin?Jordan Gilliam?James Clarke?Asia T.?Manuela Gould?Travis Culver Frito-Lay #LAYs #SuperBowlLIX #WhatJoyTastesLike #PepsiCo #magicmakers #storytelling #creative #PepsiCoFoundation #fritolay #superbowl #advertising #farming
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We are excited to talk more about the proven, actionable and preventative solutions to data fraud outlined in our Open Letter to the Consumer Insights Industry. Thank you to all of our signers and supporters of our letter and for believing in this initiative:?Tona Alonso of Hasbro, Simon Chadwick of Cambiar Consulting LLC, Melanie Courtright of Insights Association, Bob Fawson of Data Quality Co-op, Angela Glowienke of Pura, Cynthia Harris, MBA of 8:28 Insights, Kerry Hecht of 10k Humans, Brad Larson of Ironwood Insights Group, LLC, Robert (Bob) Lederer of RFL Communications, Dana May of Sally Beauty, Wes Michael of Rare Patient Voice, Lenny Murphy of Greenbook/Gen2 Advisors/Veriglif, Inc./Savio, Adam Roberts of Numerator, Colson Steber of Qlarity Access, Brett Watkins of L&E Research, Christopher Webb of The Honey Pot Company, and Bump Williams of BUMP Williams Consulting. Excited to hear your thoughts not only on LinkedIn, but also our Founder & CEO Keith Rinzler is excited to chat more about this in-person at Insights Association's CEO Summit this week.?https://lnkd.in/e6m-2iR6
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Enough is enough. According to Kantar's The State of Online Research Panels, "Researchers are discarding on average 38% of survey data due to quality concerns.” That’s more than one-third of your data—bought, paid for, and then thrown away—because it’s riddled with fraud and bad responses. We are fighting back. 1Q's Keith Rinzler shares how to tackle data fraud and the bot crisis through proactive, structural changes in his open letter to the industry—supported by the Insights Association, Quirk's Media, Greenbook, and others. Read the Open Letter to the Consumer Insights Industry here: https://lnkd.in/e6m-2iR6 #InsightsAssociation #Greenbook #QuirksMRX #DataFraud #DataQuality #MarketResearch #MarketResearchIndustryTrends #MRX #BeatTheBots
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"Of course CES is a great place to connect with many of our 1Q customers, some of whom I only see once per year, but there’s something about being exposed to the leading edge of consumer tech that is both energizing and inspiring!" - Keith Rinzler, Founder #CES #innovation #consumertech
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Excited to celebrate with 1Q customer Delta Air Lines, at their 100th-year kickoff at The Sphere in Las Vegas! A big congratulations to Ed Bastian and the Delta team for hosting an amazing event! ?? #Delta #CES #TheSphereLasVegas #marketresearch
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