1903 PR

Did you know that every company holds a priceless asset for increasing its audience and brand awareness? This treasure is its own employees. Employee communications isn’t just a nice-to-have — it’s a game-changer. Employee-generated content has been shown to reach more people and generate higher engagement than company posts. Why? Because authenticity wins. ? When employees champion their own workplace with enthusiasm and honesty, the narrative turns personal versus promotional. These goodwill ambassadors have the power to build lasting connections with target audiences, as people tend to trust real voices over polished messaging. ? And, the impact is undeniable: brands with structured employee advocacy programs, where employees see an immense boost in visibility. Equip your team, and they’ll amplify your brand with their genuine voices: https://bit.ly/4iBxEIr #PublicRelations #MediaRelations #TechPR #PR

Digital media is shaping modern communications in unprecedented ways. But, there are cornerstones of PR that have stood the test of time, one of which is a media kit. Whether your brand is proactively seeking media attention (hint: you should be!) or a journalist is researching your website for company information, a polished media kit should be easy to find or distribute. A compelling media kit — a resource that showcases your company’s market position and history — will not only differentiate you from competitors but also provide the media with instant access to your brand’s unique narrative. Having well-organized, professional resources at hand can accelerate media coverage and signals that your business is both established and innovative. At its most basic, a useful media kit can be a simple company backgrounder that is always kept up to date and sticks to just the facts about your business. More elaborate media kits will include high-resolution photos, press releases, award information, and whatever else makes your company shine. Read more about how to craft a powerful media kit that helps reporters write about your business accurately and with flair, here: https://bit.ly/43E1U0B #PublicRelations #MediaRelations #TechPR #PR

Digital media is shaping modern communications in unprecedented ways. But, there are cornerstones of PR that have stood the test of time, one of which is a media kit. Whether your brand is proactively seeking media attention (hint: you should be!) or a journalist is researching your website for company information, a polished media kit should be easy to find or distribute. A compelling media kit — a resource that showcases your company’s market position and history — will not only differentiate you from competitors but also provide the media with instant access to your brand’s unique narrative. Having well-organized, professional resources at hand can accelerate media coverage and signals that your business is both established and innovative. At its most basic, a useful media kit can be a simple company backgrounder that is always kept up to date and sticks to just the facts about your business. More elaborate media kits will include high-resolution photos, press releases, award information, and whatever else makes your company shine. Read more about how to craft a powerful media kit that helps reporters write about your business accurately and with flair, here: https://bit.ly/43E1U0B #PublicRelations #MediaRelations #TechPR #PR

Have you ever wondered why some brands seem to effortlessly capture the spotlight while others struggle to get any media or public attention? Getting noticed doesn’t happen by accident. Highlighting one’s brand in a positive light requires a strategic PR program that includes connecting PR and business goals, a steady execution of tactics, and regularly measuring outcomes. Diving into public relations without a clear strategy could expose your business to unexpected problems The best-laid PR plans can crumble if your communications are unclear or delivered sporadically. Toss in neglect of media research, weak narratives, and a lack of follow-up activities, and your efforts will likely be unsatisfactory. Think of PR like a puzzle: every piece, from media outreach and crisis planning to storytelling and analytics, fits together to reveal the bigger picture of your brand’s reputation and mission. We’ve identified some common PR mistakes companies make when they barrel into public relations without an overall plan. We’ve also outlined how to avoid these pitfalls – read more here: https://bit.ly/4kmHU8O #PR #MediaRelations #PublicRelations #TechPR

In an evolving media landscape, does traditional press coverage still matter? The answer is a resounding YES. Getting “ink” in the news is a powerful way to expand a company’s footprint, attract new customers, and enhance your brand’s reputation. National and local media continue to be significant channels for broad news consumption and are also influential on social media. The question for companies is where to focus when pursuing press coverage. National media offers widespread exposure and the potential to unlock business opportunities. The hurdle? These outlets are bombarded daily with companies wanting attention. Breaking through the noise demands a comprehensive PR strategy built on in-depth research, a compelling narrative, and undimmed persistence. Local media, while not as glamorous, is often the more effective route for many businesses to get in front of their actual customers. Getting covered by local press, whether in newspapers, specialty magazines, broadcast, or niche podcasts, cements a brand’s relationship with its communities. The barriers to coverage are often a bit lower because it’s these outlets' mission to showcase local newsmakers. Even though the reach of local media is less than a national outlet, getting coverage locally could have more impact on your business. A resourceful PR team will help determine where your focus will have the biggest bang for your buck. Read more about navigating this process and the pros and cons of pursuing different types of news coverage: https://bit.ly/4kglsy3 #PR #MediaRelations #PublicRelations #TechPR

In business, as in personal relationships, silence can speak louder than words. Imagine a long-established brand suddenly facing a torrent of online accusations — and its response is a deafening silence. This lack of communication is only fueling allegations, which are sparking a boycott that could cost billions and damage customer relationships with an entire country. This is the situation examined in today’s 1903 PR blog, with Coca-Cola providing the unfortunate lesson in what not to do when a social media firestorm erupts. Even unverified claims can damage a brand if not addressed quickly. Coca-Cola’s non-reaction underscores an essential truth for PR professionals: clear, timely communication isn’t just good practice—it’s a business imperative. Whether the news is positive or negative, decisive action at the onset, with a clear response, can help prevent rumors from taking root. Check out our blog to learn how brands can effectively navigate today’s viral media challenges and protect their reputations: https://bit.ly/3Qr8ksd #PR #MediaRelations #PublicRelations

When an audience loses trust, it can be almost impossible to win it back. Successful public relations strategies build trust through authenticity and transparency and help to build brand loyalty. Communication is easy when everything is going great. Staying true to your values when things get tough is trickier. But problems are going to arise, mistakes will happen. Once the facts are gathered, confronting issues head-on, as quickly as possible, creates credibility. Evasiveness and stilted messages that cast blame or are inaccurate will only prolong a crisis. Building trust should start long before a crisis crops up. Companies that create effective messaging are actively listening to their audience. Regularly seeking feedback through dialogues, roundtables, and surveys, and being responsive on social platforms will make people feel heard. Read more about how brands can cultivate one of their most valuable assets – trust: https://bit.ly/4aXKXjq #TechPR #MediaRelations #PR #PublicRelations

When communication theorist Marshall McLuhan coined the phrase “the medium is the message” more than 60 years ago, he probably didn’t envision the rise and pervasiveness of social media. But today, social media shapes and controls how people communicate at scale, just as McLuhan predicted. “A medium is not something neutral — it does something to people. It takes hold of them. It rubs off on them, it massages them and bumps them around,” he wrote. This means social media has the power to influence and define movements and brands even more than traditional communication methods. In turn, public relations has evolved to meet the new demands of near-instant communications. It’s about showing up in public conversations, being real, and aligning with what your audience cares about most. This also means that brands can’t afford to sit out the big stories that are inspiring people. The good news? Standing for something and backing it with action builds loyalty and deeper connections. Defining and conveying a stance with transparency, empathy, and concrete actions matters and will align your brand with those equally committed. However, there are challenges in standing for movements that inspire passion. The public can quickly grasp when a company is genuine vs. performative or changing with the winds. Cancel culture – withdrawing one’s support or turning on a brand if its actions are deemed offensive – moves blindingly fast. One misstep can turn into a PR crisis in a flash. At 1903 Public Relations, we can help your company navigate this new era of activism and accountability. Read more in today’s blog about how to build a brand that doesn’t just survive online conversations but thrives and grows its audiences: https://bit.ly/3CECEfF #1903PR #TechPR #MediaRelations #PublicRelations

In precarious economic times there is the powerful urge to hunker down, guard assets even more closely, and wait for calmer waters. Businesses might cut budgets in areas deemed less critical to operations, like communications, public relations and marketing. However, research shows that companies that maintain or even boost their communications budgets during downturns generally gain market share faster as the economy regains its footing. The most successful companies never lose sight of their target audiences, engaging with them even during recessions and other economic lulls. Because consumers also tend to be more cautious during uncertainty, there is even more competition for their business. Companies that maintain a steady presence, demonstrate their unique expertise and corporate values through creative communications fare better in the long run. Customers tend to be more loyal to familiar brands they hear from regularly and trust. Read our latest article where we discuss how companies can prioritize their communications goals to keep their audiences informed and engaged while navigating changes across the economic landscape:?https://bit.ly/40I24lK #1903PR #publicrelations #techPR #mediarelations

Checking out online reviews for products or services before making a choice is common. However, the old saying, “A lie can travel halfway around the world while the truth is still putting on its shoes,” is as relevant as ever when you replace “a lie” with “negative reviews and comments.” With today’s instant digital connectivity, opinions about your brand or public company missteps can go far, fast. Online comments and reviews by unhappy customers will quickly damage a company’s reputation if you don’t have a practical, easy-to-deploy strategy to address them.The good news is you can actually win customers back and increase your brand’s reputation by tackling the inevitable negative posts and comments head-on. Key steps include gathering all details, being swift to respond, and making a genuine and respectful effort to resolve issues. Read today’s blog post to learn proven methods for defusing online negativity and what actions to avoid: https://bit.ly/4jeheXh #1903PR #publicrelations #techpr #mediarelations