1893 Brand Studio

"If people already love something, bringing it back is an easy win—and the 50th-anniversary special proved that." Nostalgia sells. But strategic nostalgia mixed with fresh, innovative marketing? That’s what keeps a brand alive. SNL just showed us how it’s done—here’s what we can learn from their 50th-anniversary campaign. Check out the February Marketing Roundup here: https://lnkd.in/geR6Te-g #1893brandstudio?#dailytarheel?#SNL50

"Sometimes the easiest way to know who you are is to know who you aren’t. It can be daunting to try to define yourself and your brand. Instead, it can be easier to start by looking at someone or something else. Knowing your competition and finding what makes your business different is vital in maintaining a strong brand image and marketing your business best." What makes you you? Read this blog to learn how differentiation can help cultivate a strong brand image in the marketplace. https://lnkd.in/gV-s6edv

Sunday was the biggest day of the year for both football fans and advertisers, but most importantly advertisers! Just as everyone had a favorite team, everyone had favorite ads. Here are the highlights! #1893BrandStudio #DailyTarHeel #SuperBowlAds Wieden + Kennedy ultrabland GSD&M Goodby Silverstein & Partners Special U.S. Mischief @ No Fixed Address Ogilvy

Meet our February Spotlight: Maren Gowland! She was the Campaigns Team Lead during her time at 1893 Brand Studio, where she gained experience working with clients and managing projects. Gowland went from working with local pizza restaurants in Chapel Hill to working on major restaurant clients like Wendy’s when she landed a job at Ketchum. She is currently a Senior Account Executive at Ketchum in Charlotte, NC. We are so proud of her! Read more about Gowland on our blog! https://lnkd.in/gGsr3NjG #1893brandstudio?#dailytarheel

We have had the best January at the Brand Studio! The team returned from winter break and we welcomed 13 new hires. Additionally, this past month we have been working on creating content for The Daily Tar Heel vs. The Chronicle Rivalry Challenge. We have until tip-off tomorrow (6:30 pm EST) to #BeatDook! Donate to help the DTH win: https://lnkd.in/erXPheb Here is some of the work! #1893BrandStudio #DailyTarHeel

“Social media has quickly become the most popular way for businesses to communicate with their intended audience. According to an article from Forbes, 4.9 billion people worldwide use social media platforms, making it the easiest way to reach a large demographic, regardless of the industry you work in.“ Check out the most recent blog to learn how to kickstart your social media presence! https://lnkd.in/gwx3PKv2 #1893BrandStudio?#DailyTarHeel

Meet our November Spotlight: Sarah Redmond! She graduated from the University of North Carolina in 2020. During her time at 1893 Brand Studio she was the multimedia team lead which influenced her decision to pursue advertising. She is currently an art director at Anomaly in Los Angeles, CA. We are so proud of her! Read more on the blog! https://lnkd.in/g7YStMZM #1893BrandStudio?#DailyTarHeel

A couple of weeks ago the team had the pleasure of hearing from guest speaker, Sarah Campbell! She is currently a brand marketing account executive at NASCAR. She shared about her time at UNC, internships during college, NASCAR and breaking into the industry, specifically sports marketing. She also provided encouragement and tips about navigating post-grad life and the job market. We are so thankful for her and her expertise! #1893BrandStudio #DailyTarHeel

For the past several years, 1893 Brand Studio has visited VCU Brandcenter annually. Today, the team traveled to Richmond, VA to learn about the opportunities that VCU Brandcenter offers and tour the school. The team ended the trip by grabbing lunch at Kuba Kuba. Today was a 10/10 day! Thank you at VCU Brandcenter for making our visit so special! #1893BrandStudio #DailyTarHeel #VCUBrandcenter #advertising

“Victoria’s Secret’s return to the runway wasn’t just about putting on a show—it was a display of crisis management and strategic marketing.” From canceled to catwalk: learn how the Victoria’s Secret Fashion Show made a successful return after 6 years in the most recent blog post. https://lnkd.in/gbDw_bdW #1893BrandStudio?#DailyTarHeel #VSFashionShow