1702 is an integrated marketing solutions provider. 1702 is a team of extremely passionate, cerebral, spirited and ambitious advertisers who believe in solving business challenges using marketing. Through its services spanning Creative Strategy, Media Planning and Performance Marketing, SEO or in-house Tech solutions development, 1702 offers to own the brand P&L along with its clients. Founded by investment bankers, lawyers and consultants from the big 4s, 1702 is one of the very few advertising agencies worldwide that actually demonstrates, not just claims, sharp business acumen in their work.
1702 Digital的外部链接
Mahakali Cave Road
7th Floor
IN，Maharashtra，Mumbai，400059
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Mihir Joshi CFA, Co-Founder of 1702 Digital, highlights that brand building and performance marketing are equally crucial for success. He emphasizes the need for strong funnels backed by data to connect with today's consumers. #e4mPerformanceMarketing #brandbuilding #performancemarketing #marketing #1702Digital #e4mPerformanceMarketingConference
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? More time won’t guarantee success—but the right tactics will! At the e4m Performance Marketing Conference, discover cutting-edge strategies to drive acquisition, maximize retention, and harness MarTech for scalable growth. ?? March 7th, Mumbai Be part of the debut edition—Register Now! ?? For more details, click here: https://bit.ly/41FV1e9 Mihir Joshi CFA | Moninder Kumar | Deepak Oram | Kriti Bhuie | Geetanjali Chugh Kothari | Pratyush Jha | Nihal Nambiar | Prasenjit Karmakar | Mudit Bhandari | Gautam Surath | Gayatri Prabhu | Traya Health | Colgate-Palmolive | iProspect | Reliance Industries Limited | Future Generali India Insurance Company Limited Annurag Batra | Nawal Ahuja | Priyanka Bhadouria | Priyanshi Badoni
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Last week, our creative team explored the art of mobile photography in an insightful session led by Mahesh Rathod. From mastering light settings to understanding the intricacies of different camera modes, they honed their skills to elevate content creation. But learning didn’t stop there! The team put their new skills to the test in a fun competition—more on that soon. A big thank you to Mahesh for sharing his expertise and making the session both informative and engaging! #creativelearning #contentworkshop #LnD #teamwork
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Happilo renews partnership with 1702 Digital! To strengthen its digital strategy, Happilo teams up again with 1702 Digital to enhance search rankings, user experience, and online visibility. Founder Vikas D Nahar calls it a "clear choice," while Mihir Joshi of 1702 Digital emphasizes their focus on long-term impact. Exciting times ahead for healthy snacking in the digital space! Read the full story with the link in Comments. #Advertising #Marketing #DigitalStrategy #Happilo #1702Digital #BrandGrowth
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1702 Digital has onboarded five D2C firms in the last quarter — Frido, uppercase, Arata, Krvvy, and Happilo — to optimise their search visibility and increase digital traffic. Read the full story :- https://lnkd.in/eqeADpUZ Mihir Joshi CFA #e4m #1702Digital #D2C #DirectToConsumer #BrandGrowth #DigitalMarketing #Ecommerce Follow e4m's WhatsApp channel for the latest updates: https://lnkd.in/dXqtn7Q5
DTC Wave? Nah, more like a DTC Landslide. uppercase Gliding now with 1702 Digital ??????
1702 Digital has partnered with travel gear brand uppercase to enhance its digital visibility through SEO. The agency aims to increase organic traffic to showcase uppercase's range of eco-friendly backpacks, duffels, and gym bags, catering to style-savvy, sustainability-conscious travelers. Ramya R., Head of Marketing at uppercase, highlights this collaboration as a step towards elevating the brand's online presence. Mihir Joshi CFA, Co-Founder at 1702 Digital, shares excitement about supporting uppercase's mission to blend fashion with purpose. Read the full story with the link in Comments. #Advertising #Marketing #DigiatlMandate
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As brands increase their focus on making a stronger footing in Tier III & IV regions, celebrating the entire country’s festivities and cultural differences can go a long way. We look at why a few festivals don't make it to the calendar and the missing opportunity that lies in celebrating regional festivals. Experts: Prashant Puri, Co-Founder & CEO of AdLift India Mihir Joshi CFA, Co-Founder of 1702 Digital Rashi Ray, Director at Response India Pvt Ltd Read the full story with the link in Comments. #Advertising #Marketing #RegionalFestivals #Festivals
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Masterclass Recap: Media “Planning” & Customer Journey for DTC Brands with Mihir Joshi ?? Thank you to Mihir Joshi CFA, Co-Founder of 1702 Digital, for delivering an insightful session on how DTC brands can win through strategic media planning and a deep understanding of the customer journey. ?? Key Takeaways: 1. Effective Media Planning: Choosing the right channels to reach your audience. 2. Customer Journey Mapping: Crafting personalised experiences that drive conversions. 3. Data-Driven Strategies: Using insights to refine campaigns and boost retention. Mihir shared powerful strategies that help brands grow and thrive in today’s digital landscape. His expertise in e-commerce, customer acquisition, and retention is a game-changer for DTC brands! Thank you, Mihir Joshi CFA, for such a rich and inspiring masterclass! ?? Your expertise continues to drive growth for brands across industries like FMCG, BFSI, and Realty. #DTCBrands #MediaPlanning #CustomerJourney #DigitalMarketing #Ecommerce #1702Digital #GrowthStrategies #Masterclass