160over90

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: “Gladiator II” is out today after a heavy marketing push. On Monday, Paramount debuted the film’s final 60-second trailer simultaneously across more than 4,000 TV, digital, radio and local platforms. In today’s crowded landscape, studios need to get creative to grab audience attention and drive ticket sales.?https://lnkd.in/dae2Qs2Y Think: McDonald’s partnered with Web-3 entertainment brand Doodles on a holiday cup campaign that bridges the “phygital” divide?and embraces culture.?Beyond tapping into?Doodles’ dedicated fandom,?the effort creates an opportunity for?McDonald’s to extend?the?consumer experience beyond its restaurants. https://lnkd.in/dHD-fNFY Know: IMG?unveiled?their annual?Digital Trends Report?with?global insights and?predictions for the year ahead. Notably,?the continued rise of wearable tech could create new opportunities for sports?properties?to connect with fans in real-time?and?integrate sponsored content. https://lnkd.in/d6sf6QeF

Happy Wicked release day! This one's all about brands finding meaningful ways to join the conversation without diluting it. Wish I'd heard Ariana’s lore that 'Glinda might be in the closet' (https://lnkd.in/eKfmUAWQ) before writing this piece...

#TheDeepEnd Senior Strategist Sophie Kitchen penned a piece for Campaign UK about the highly anticipated “Wicked” movie and the corresponding green-and-pink brandwagon happening?IRL and online across the globe. Sophie's take? "By protecting Wicked’s context, celebrating its creative contributors, and inviting decentralised commentators, brands can contribute to something meaningful." More here: https://lnkd.in/eqCvhKDN #CultureMovesUs

Season 5 of The Big Pitch is a wrap ?? This year, we expanded our annual program and invited employees from across Endeavor to pitch their biggest original content ideas, from movies and TV shows to books and podcasts, to a panel of WME | William Morris Endeavor judges. The winner receives an agent mentor whose industry expertise and connections?can help bring the idea to life. Congrats to Account Supervisor, Pilar Fort whose unscripted series pitch wowed our?WME judges to take the win. Next stop: Hollywood! #TheBigPitch

Excited to showcase the incredible work our team accomplished last month! In just six weeks, we orchestrated a headline-worthy launch event for DraftKings Inc.'s new loyalty rewards program, held at Marquee Nightclub in NYC. We handled everything from ideation & creative direction through execution. As the Production Lead, I oversaw a rather complex layout design & set up, which proved to be perfect for the occasion! Over 250 VIPs got the opportunity to explore products at interactive booths, indulge in gourmet hors d’oeuvres & signature cocktails, and enjoy a live performance by The Chainsmokers. They also went home with unique gifts, including a hand-sewn customized hat and a $500 gift card to Tiffany’s. An unmatched team effort with a few leading ladies Ansley Segal, Danielle Boudreau Heaton, Chelsey Conroy (Wassel) & Kate Harry! Couldn't be more thrilled with how everything turned out! 160over90 Want to check out a more detailed write up along with event photos? Visit tinyurl.com/4hzdsjph. #ExperientialMarketing #Experiential #EventProduction #CreativeStrategy #NYCEvents #Events

IMG's Digital Trends Report 2025! ?? The sports industry is changing fast. This year’s predictions from IMG's digital experts explore how D2C strategy is pivoting from non-premium content to gamification, the notion that there is no ‘first’ and ‘second screen’, and the true age of wearables – among others. We’ve analysed the biggest digital shifts for the upcoming year so you don't have to. View the trends now: https://bit.ly/4fym13n #IMGDigitalTrends #DigitalTrends #Insights

More amazing work from our 160over90 team with Marriott Bonvoy and the National Football League (NFL)! Very proud of everyone on the team!

Thanksgiving is on the horizon ?? Dallas Cowboys TE Jake Ferguson joined the Arlington Fire Department for a Huddle Up for Home Fire Prevention event to teach the public how to stay safe and avoid home fires ahead of the Thanksgiving holiday and Turkey cooking. Check out a bit about the event in partnership with USAA here! USAA - Rebekah Nelson ?? 160over90 - Mitchell Marier, Katie Forbidussi ?? ESM - Jeff Hoffman ??

Another brilliant season on the DP World Tour - well done to all involved. The 2024/2025 season starts… in two days! DP World x 160over90