160over90

Introducing golf’s 5th major – the DP World Mini Golf Invitational. Loved bringing this idea to life, working with the DP World Tour production team. An amazing spectacle, watching Billy & Justin battle it out on the iconic Jungle Course. Billy’s victory inspired him to go and win the BMW PGA Championship for a second time last weekend. The video is worth a watch. 160over90

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: After iconic McDonald’s character Grimace threw out the ceremonial first pitch at Citi Field and the Mets climbed their way back into the playoff conversation, the team is commemorating their hot streak. Signed by the good luck charm himself, the Grimace seat gives new meaning to fan (and brand) appreciation. https://lnkd.in/esdQkzRa Think: Travis Kelce is the latest athlete to transcend sports as a pop culture figure. From podcasts to late night TV, Kelce and other athletes are strategically diversifying entry points into culture and proving to be successful brand spokespeople. https://lnkd.in/ebAK_ucF Know: As women’s sports continue to shine on the biggest stages, women’s golf is seizing its opportunity following the success of Team USA at the Solheim Cup. Expect to see more attention and brand activity surrounding women’s golf as the sport takes its rightful place in the spotlight. https://lnkd.in/ekY5S7jU

We're a finalist! Thank you, Digiday, for recognizing our work with Invesco US to produce the first-of-its-kind #InvescoQQQ Innovation Arena at the NCAA Men's and Women's Final Four Championships. #CultureMovesUs

For?Ultimate Fighting Championship?306 at Riyadh Season Noche UFC presented by?Bud Light, we produced a two-day?Fan Experience that leaned into the event’s focus on Mexican Independence Day. Honoring Mexico’s rich history, vibrant culture, and fighting spirit, we featured fan-favorite UFC brand and partner activations, including custom photo ops with artwork from notable Mexican artists as well as the iconic UFC letters that were painted over in the colors of the Mexican flag ???? ????. With over 5,000 fans in attendance for the Fan Experience, Noche UFC continues to grow and become a must-attend event. #CultureMovesUs

Behind the Dynasty ?????????? Our London team hosted eight of the UK’s biggest creators in Kansas City, Missouri with the?NFL UK?to celebrate the season kickoff. In addition to seeing the?Chiefs?take on the?Ravens, the creators explored the town behind the team, checking out the local area, famous Kansas City BBQ and a VIP tour of Arrowhead Stadium. #CultureMovesUs

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: This year, Halloween is getting a new dose of a culture. From Target’s “Tumbley” to Chipotle’s “Boorito” collaboration with Spirit Halloween, brands are transforming their viral moments into costumes to fuel younger generations’ Halloween obsessions and expand the holiday’s cultural significance. https://lnkd.in/e5v9kKXb ? Think: This weekend’s UFC fight inside Las Vegas’ Sphere marks a new wave in how we can consume live sporting events. How will traditional arenas and venues weave in more digital elements to offer an increasingly mixed reality experience? https://lnkd.in/e9nFBdDs ? Know: Millennials are the moment, and today’s pop culture landscape is the proof. Brands across mediums and genres, from Mattel to McDonald’s, are using ‘90s nostalgia to tap into this generation’s sizable buying power.?https://lnkd.in/eGQ8K8B3

Our own Kimberly Hallman's episode with Enrollify is now live! Take a listen and hear some of Kim's best practices on how higher education institutions can benefit from a sound earned media strategy: https://lnkd.in/gSjdM6NW

Our latest work for?Pernod Ricard's?Jameson brand brought their new “Touch Down in Dublin” campaign to life in the form of an immersive bus experience ?? ??. With former NFL player Julian Edelman front and center, we rallied fans across NYC to join Jameson’s quest to bring the first ever NFL game to Dublin ?? ????. We wrapped the evening parked outside Ulysses Irish Pub on Stone Street to offer branded swag and complimentary drinks ?? ??. #CultureMovesUs

Incredible week in Kansas City witnessing the opening night of the NFL season ?????? We provided our eight NFL Creator Captains that we’ll be working with season-long with the ultimate NFL experience. This is the second season of the Creator Captain strategy and saw our exisiting six creators from last season being joined by two new faces, Sarah Gordon and Italian Bach ??8?? The trip included VIP tailgating access, exclusive gameday tickets to see Chiefs vs Ravens, BTS stadium tour (including trying on Super Bowl Rings !!!!), all accompanied by moments showcasing what makes Kansas City famous including BBQ, Union Station and much more ???? Less than 24 hours since the conclusion of the trip and we’ve already seen over 120 posts, and over 6.9m views. And we still have soooo much more to come.. ???? Keep your eyes peeled for the hero content which will be live over the coming days ?? Shoutout to everyone involved at 160over90 NFL UK Fresh Base Benjamin Lee Elliot Grover Gaurav Kumar Chris Peacock Martinez ??

Thrilled to share we've been named PR AOR for USAA! USAA's Lindsey O'Neill and our own Jessica Nelson sat down with PRWeek to discuss the agency's expanded partnership. Read more here: https://lnkd.in/eDPvkJai Thank you to Lindsey, Lewis Pryor, APR, CLU and the entire USAA team for the continued partnership - we're excited for this next chapter together. #CultureMovesUs