160over90

Congrats to our employees celebrating #workanniversaries this month! We're especially ?grateful? for all that you do ??? #CultureMovesUs

We love to delight fans, and there’s no better fans than those who support the National Women's Soccer League (NWSL) and women’s sports! We are excited to activate at this year’s NWSL championship and get fans closer to their favorite players and the game they love. Whether it’s game day streaming on Prime Video & Amazon MGM Studios or game day gear in a jiffy on Amazon with Prime, or game day moments onsite…No matter how you fan #ItsOnPrime ?????? Jo Shoesmith Tim Castree Adam Craw Matthew Grant Jennifer Orrestad Lacy Muhich and our partners at 160over90

No matter how you fan #ItsOnPrime. From game day streaming on Prime Video & Amazon MGM Studios to game day gear on Amazon. Thank you to all the fans who came to our activation at the National Women's Soccer League (NWSL) championship and to the team that made it possible???? Tim Castree Claudine Cheever Deborah Curtis Lacy Muhich Adam Craw Matthew Grant Jennifer Orrestad and our partners at 160over90

Yesterday morning, I was disheartened to read a Fast Company article on DEI becoming less popular with US workers. But then yesterday afternoon, I had the awesome opportunity to hear from Shawn Finnie, EVP of The Cultural Agency, who reminded us of the cost of inaction and encouraged allies to ask questions so they can better support. There's much more corporate America can and should do on the DEI front, but I'm grateful to work at a place like 160over90 that continues to focus attention on diversity, equity, and inclusion and uplifts critical voices in the conversation. https://lnkd.in/esX8Zp3S

Brilliant article from Sophie Kitchen in our strategy team. Well worth a read!! 160over90

One of my favorite things about 160over90 is the opportunities it brings at the highest level. I was lucky enough to judge round 1 of The Big Pitch this year, and there were some epic ideas. Congrats to Pilar Fort for the win! Can't wait to see where this goes.

Before heading into the weekend, here’s what’s “Top of Mind” for me this week in industry news: Read: “Gladiator II” is out today after a heavy marketing push. On Monday, Paramount debuted the film’s final 60-second trailer simultaneously across more than 4,000 TV, digital, radio and local platforms. In today’s crowded landscape, studios need to get creative to grab audience attention and drive ticket sales.?https://lnkd.in/dae2Qs2Y Think: McDonald’s partnered with Web-3 entertainment brand Doodles on a holiday cup campaign that bridges the “phygital” divide?and embraces culture.?Beyond tapping into?Doodles’ dedicated fandom,?the effort creates an opportunity for?McDonald’s to extend?the?consumer experience beyond its restaurants. https://lnkd.in/dHD-fNFY Know: IMG?unveiled?their annual?Digital Trends Report?with?global insights and?predictions for the year ahead. Notably,?the continued rise of wearable tech could create new opportunities for sports?properties?to connect with fans in real-time?and?integrate sponsored content. https://lnkd.in/d6sf6QeF

Happy Wicked release day! This one's all about brands finding meaningful ways to join the conversation without diluting it. Wish I'd heard Ariana’s lore that 'Glinda might be in the closet' (https://lnkd.in/eKfmUAWQ) before writing this piece...