10 Squared

10 Squared Agency Highlight: Homeownership Wealth Initiatve OBJECTIVE: 10 Squared was proud to lead the media strategy for the launch of the Homeownership Wealth Initiative, a groundbreaking pilot program introduced by Rocket Community Fund, the National Black Empowerment Council (NBEC), and Goodwill of North Georgia to help Atlanta residents achieve homeownership and build generational wealth. Our team played a key role in shaping the public narrative by drafting and distributing the official press release, executing targeted media pitching, coordinating a high-impact press conference, and conducting media follow-ups to ensure widespread coverage. This initiative aims to equip 600 participants with essential financial education and homeownership resources, addressing key barriers such as budgeting, credit improvement, mortgage pre-approval, and homebuying strategies. RESULTS: Through our strategic media efforts, 10 Squared successfully amplified awareness and engagement around the initiative, securing media interest and positioning Rocket Community Fund, NBEC, and Goodwill of North Georgia as leaders in advancing economic mobility. By leveraging our media relationships, we ensured that the program’s mission—to close the racial homeownership gap and provide families with the tools needed for long-term financial stability—reached the right audiences.

10 Squared Agency Highlight: Defining US: Children at the Crossroads of Change Documentary Campaign 10 Squared led the national communications strategy for Defining US: Children at the Crossroads of Change, a compelling documentary that amplifies the voices of students and educators navigating education, social justice, and mental health. Our strategic approach focused on maximizing visibility through a multi-faceted publicity campaign, including a trailer debut, press junket, influencer screenings in key markets like New York and Washington, D.C., community engagement initiatives, media relations, and sponsored digital content. By leveraging high-impact storytelling, top-tier media placements, and targeted influencer partnerships, we successfully increased awareness, fostered meaningful discussions, and positioned CWK Network as a leader in education and social impact. Snapshot: Press Breaks: MSNBC's Tiffany Cross - https://lnkd.in/exaifhjt Atlanta New's First: https://lnkd.in/erXNXjhE