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We’re delighted to share that Nekajui, a Ritz-Carlton Reserve, is officially open, marking Ritz-Carlton’s eighth property in the ultraluxe Reserve portfolio! Nestled in one of the most prized coastal locations of Peninsula Papagayo, the architecture celebrates the culture and nature of Guanacaste, blending native materials and sustainable design with contemporary style. The design for Nekajui, a Ritz-Carlton Reserve – made up of 107 guestrooms and suites alongside 36 branded residences - is the result of a collaborative effort by an incredible team. 10 Design (previously SB Architects/10SB) served as Design Architect, Gensler as Executive Architect and Interior Designer, EDSA, Inc. as Landscape Architect and Land Planner, BAMO as Interior Designers, and Luxury Frontiers as Experiential Lodging Experts. “We’re honored to have had the opportunity to serve as the design architects for this incredible development. Walking the site back in 2017, I recall just being blown away by how breathtaking it was. It was clear from the beginning that the design vision and architecture needed to be crafted carefully to blend with and enhance the site's natural beauty seamlessly.” Jorey 'Shosh' Friedman, Design Principal, 10 Design (previously SB Architects). More to follow soon! Huge congratulations to Mohari Hospitality,?Gencom, The Athens Group, and Marriott International! Images: Courtesy of Nekajui, a Ritz-Carlton Reserve 10 Design, part of Egis' Architecture Line #Architecture #HospitalityDesign #LuxuryDesign #CostaRica

Two for two! The Omni PGA Frisco Resort & Spa has been named winner in the?‘Architectural Design Resort – Luxury’ and ‘Architectural Design North America’ categories in the 2025 LIV Hospitality Design Awards, solidifying the resort's status as a premier destination for luxury, leisure, and world-class golf. As the "hole in the donut" driving growth in one of the nation's fastest-growing cities, the Omni PGA Frisco Resorts 500 luxurious guest rooms, world-class amenities, and two championship golf courses, serve as a beacon of growth and opportunity.?The design blends Texas Modernism with a future-forward approach, reflecting the ambitious vision of the development. Designed in collaboration with Jeffrey Beers International, Beau Welling, Robert Glazier, and Brasfield & Gorrie, LLC. #Architecture #HospitalityDesign #GolfDestination 10SB, part of Egis' Architecture Line

Vogue has just published its list of the '26 most anticipated hotel openings of 2025' and we're pleased to see our upcoming opening, Nekajui, a Ritz-Carlton Reserve in Costa Rica featured! Nestled in one of the most prized coastal locations of Peninsula Papagayo, Nekajui, a Ritz-Carlton Reserve, includes 107 guest rooms and suites, alongside 36 branded residences. ? Honoring Costa Rica’s position as a prime ecotourism destination and one of the most biodiverse countries in the world, the site-sensitive design weaves tree-house-type structures and tents alongside villas, with a light-on-land approach that allows the design to be guided by the natural, steep contours of the land. More to follow! In the meantime, see the full round-up for a dose of January inspiration: https://lnkd.in/eJbKjCPy Project Team: Client - Gencom Design Architect - 10SB (previously SB Architects) Executive Architect - Gensler Interiors - Gensler Interiors, and BAMO Tent - Luxury Frontiers Landscape - EDSA, Inc. #Architecture #HospitalityDesign #NewOpening | 10 Design

Three of our projects with Kolter Urban, peeking out from the morning clouds: ONE St. Petersburg, Saltaire, and the recently topped-out Art House. Beautifully captured by our construction partner for Art House, Kevin Gray, Coastal Construction Company. #Architecture #Florida #ResidentialDesign 10SB, part of Egis' Architecture Line.

A kaleidoscope of bold design, purposeful spirit, and collaboration. Season’s greetings from all of us at 10SB! 10SB, part of Egis’ Architecture Line

Celebrating three years, Hilton Cancun, an All-Inclusive Resort, continues to set the standard for all-inclusive destinations in Cancun. ? Nestled amidst the serene beauty of a mangrove preserve and sprawled across 100 acres of pristine Mayan coastline, the resort's design draws inspiration from the unique structure of reefs to create striking angular balconies that provide sprawling ocean views, making the most of the beachfront site.? ? #HiltonCancun #Architecture #HospitalityDesign ? 10SB, part of Egis’ Architecture Line

Happy Thanksgiving to all our US friends and colleagues, we hope your holiday season is filled with family, friends, feasts, and fun!

At Boutique Design | BDNY, Matt Page, Associate Principal, joined panellists Will Meyer and Tara Chung, and moderator, William Speros on stage to discuss "Resi Meets Hospitality: Blending Luxury and Living," Branded residences represent a unique intersection between luxury residential and hotel services and are currently achieving premiums of 30% compared to unbranded. We sat down with Matt to learn his key takeaways: Brand identification – Luxury travelers seek exclusive experiences that combine the comforts of home, with high-end service and amenities. These tend to cater to well-traveled people who value sophistication, and a brand offering and lifestyle that reflects their sense of identity. Personalization and privacy – In branded residential, concierge plays a big role, evolving to offer local recommendations/off-site experiences arranged in partnership with the brand. As well as, exclusive amenities, like private pools and fitness centers, along with access to on-site events featuring local talent, such as chef-led cooking classes. This blend of privacy, flexibility, and curated experiences allows for personalized living tailored to individual preferences and lifestyles. Value add: Including branded residences as part of a hotel development can help with the upfront capital costs by offering presales and stronger long-term investment returns. From an owner’s perspective, renting out their residence as part of the hotel allows for passive income. Sustainability and wellness at the forefront – In today's market, embedding a strong connection to the local environment and embracing wellness are key differentiators. Hotel guests and residential owners want experiences that prioritize comfort and convenience, whilst preserving for the next generation to enjoy. This shift extends beyond traditional spa and fitness offerings, incorporating calming, mindfulness-focused elements that instill an instant sense of relaxation when you enter the residence. See our portfolio here: https://10sb.co/projects/ #HospitalityDesign #Architecture #NewYork #BDNY ? 10SB, part of Egis' Architecture Line

Starting the week on a high! Last week, our team – Pinar Harris, AIA, David Ser, Hermann Gonzalez, AIA, and Kaila Benz - headed on-site to celebrate the official topping-out ceremony for Art House in St. Petersburg, Florida. Once complete, the 42-story mixed-use tower will reach 450 feet, joining the ranks of the tallest buildings in St. Petersburg. With a strong connection to the waterfront, Art House fosters the area's focus on public/pedestrian connection with carefully designed architectural elements including building stepbacks, terracing, and open amenity spaces. See more here: https://lnkd.in/e8GmtCEW This milestone marks our third collaboration with Kolter Urban in downtown St. Petersburg. One St. Petersburg completed in 2019, and Saltaire followed suit last year. Congratulations to the entire team – Kolter Urban, Coastal Surfaces GC, McNamara ? Salvia, Structural Engineers, HNGS Engineers, IBA Consultants Inc., ID & Design International – we can’t wait to see the project complete next fall! 10 Design | #ToppingOut #Architecture #Kolter #ResidentialDesign 10SB, part of Egis' Architecture Line.

Matt Page will soon take to the Boutique Design | BDNY stage to discuss 'Resi Meets Hospitality: Blending Luxury and Living' alongside Will Meyer and Tara Chung - moderated by William Speros. If you're attending, head to the Salone by Bastervill Booth (#261). Looking forward to seeing you there! #HospitalityDesign #Architecture #BDNY 10SB, part of Egis' Architecture Line.