10k Humans

If your business isn’t leveraging market research, you’re leaving money on the table! ?? Companies that use market research effectively are 3X more likely to outperform their competitors in revenue growth. ?? A whopping 81% of companies that exceed revenue targets use customer research to guide their marketing strategies. ?? Businesses that prioritize market research in product development reduce failure rates by 50%. So what are you waiting for?! Reach out to Kerry Hecht or Jay Tye to discuss how research can help level up your business! #mrx #marketresearch #roi #businessstrategy #growthhack #protip #consumerbehavior #tgif

The way companies source talent, expand operations, and compete across borders is shifting fast- and if you’re in market research, strategy, or business intelligence, you need to keep up! ????♀? Our very own Isabela Sangiorgi just broke it all down in her latest feature for Greenbook's LATAM expert channel. She unpacks how nearshoring, e-migration, and evolving migration policies are creating new talent hubs and reshaping business strategy in the Americas. ?? Why are tech giants betting on Latin America? ?? How are talent networks adapting to new visa and labor policies? ?? What does this mean for market researchers and business leaders making high-stakes decisions? ?? If your company is hiring, expanding, or simply trying to understand the new rules of the game, this article is a must-read! Check it out: https://lnkd.in/d7fcCm-H

We are so honored to see our CEO, Kerry Hecht, on this list among some of the smartest, most incredible women in the business! ?????? Thank you Greenbook for shining this spotlight!! Making history indeed. #mrx #womenshistorymonth #marketresearch

?? 7 Lucky Lessons from St. Patrick’s Day That Market Researchers Should Shamelessly Steal ?? Ah, St. Patrick’s Day... The one time of year when it’s socially acceptable to dye things green, pretend you have Irish heritage, and make questionable beverage choices before noon. But beyond the parades, the pints, and the inexplicable urge to buy a leprechaun hat, this holiday is actually a goldmine of insights for market researchers. Here are seven marketing (and life) lessons you can take straight from the pot o’ gold: 1?? Storytelling Matters – Even If It’s Mostly Myth St. Patrick didn’t actually drive the snakes out of Ireland (spoiler: there were never any snakes). But the story? Iconic. Just like a well-crafted research report, the best insights don’t just present data- they tell a story that sticks. 2?? Celebrate the Niche St. Paddy’s Day started as a religious holiday and has since evolved into a global sensation. The same applies to market research: tap into hyper-specific communities (like left-handed dog owners or people who put ketchup on their eggs) and watch engagement skyrocket. 3?? Community is Everything From Dublin to New York, people unite under one (green) banner. Great research does the same- fostering engaged communities (?? 10K Voices) and turning passive participants into active insight contributors. 4?? Rituals Create Impact People drink Guinness, wear green, and pinch those who don’t. These rituals keep the tradition alive. In market research, strong methodologies and repeatable frameworks create consistency and credibility- just, you know, with fewer pinches. 5?? The More Inclusive, The Better You don’t have to be Irish to join the party. Just like great research, the best insights come from diverse perspectives. Want richer, more human data? Make sure your recruitment is as inclusive as your local Irish pub. 6?? People Want to Feel Lucky Why do people hunt for four-leaf clovers? Because humans love feeling special. Whether it’s VIP panels, exclusive surveys, or gamified experiences, making respondents feel like they found a golden ticket will keep them coming back. 7?? The Right Data, Like Whiskey, Gets Better Over Time Green beer? Fun in the moment. A well-aged whiskey? Timeless. The same goes for research: Short-term trends are fun, but deep, longitudinal data? That’s where the real magic happens. So, raise a glass (or a research budget) to the lessons we can steal from St. Patrick himself. Because if history has taught us anything, it’s that a great story, a strong community, and a little luck can make anything legendary! ?? Sláinte! Now go forth and gather insights worthy of a pot o’ gold. #mrx #stpaddysday

Research Tech: the industry’s favorite promise, occasional headache, and ongoing trust issue. We love a ‘game changer’- until it changes the game by making everything harder. So, what’s the real reason #restech gets ghosted? Participate in our poll below; it's like a mini adventure for your finger. ???? #mrx #marketresearch #restech #facetofacemrx #innovation Kerry HechtJay Tye

If your research still looks and feels like it did 10 years ago, Gen Z and Gen Alpha have already left the chat. ?? Check out Jay Tye's pro-tips for making market research more engaging, interactive, and impactful for younger audiences. Shout out to Reach3 Insights's Rival Technologies, Recollective, Yazi, Voxpopme and Voiceform- all platforms that Jay personally recommends for your next project with these audiences. Be sure to reach out to Jay directly for recruitment of these younger cohorts, he's gotta knack for recruiting audiences in ways that just make sense! #mrx #marketresearch #marketingresearch #qualitative #genz #genalpha #restech #innovation #consumerinsights #consumerbehavior Kerry Hecht

Speed dating for market researchers and #restech companies?!? A matchmaking event where ‘machine learning’ applies to both research and relationships! Love at first insight. ?? Hope to see you there! #mrx #marketresearch #restech #innovation #ai

?? PRO-TIP: Getting the most out of your qualitative research budget! Let’s talk about qualitative research pricing for a minute...because, let’s be honest, it hasn’t changed much in the last 20 years. General population recruits? Still around $90-$125 per person. Incentives for a 2-hour focus group? Roughly $100 bucks. Industry standards are what they are. But here’s the real question: Are you getting the best recruits for your money? At 10K Humans, we don’t just fill seats- we thoroughly vet, screen, and ensure that every single respondent is engaged, articulate, and invested in the research. And we do this without charging extra for it. What Sets Us Apart? ???? ? Video-Based Vetting – Every participant submits a video answering a topical articulation question before they are officially recruited. If they give one-word answers or low-effort responses? They don’t make the cut. This means better conversations and richer insights for you. ? Open-Ended Rescreening – Instead of giving respondents a multiple-choice list that could jog their memory (or lead them to guess), we ask open-ended questions. ? White Glove Database + Active Recruitment – Beyond our highly vetted database, we leverage active recruitment tactics, which is recruiting participants in a way that validates the behaviors we are looking for. ? Experienced Team, Exceptional Execution – Between Kerry Hecht and Jay Tye our leadership has decades of experience. And our Project Managers? Absolute rockstars at keeping projects on track and making sure clients (and respondents) have a seamless experience. The Bottom Line ?????? We’re not more expensive. We just do more to ensure you get the best. We work within budgets 90% of the time, and we’re always happy to bid competitively. If you’re ready to see what white-glove qualitative recruitment really looks like, let’s talk. ?? #mrx #facetofacemrx #marketresearch #innovation #creative #restech #protip #budgetstrategy #whitegloveapproach #qualitativeresearch

?? BREAKING: The research industry just got a little less fraudulent. ?? Some guy thought he could run a survey bot farm from a remote cabin in Texas back country, teaching an online masterclass in scamming market research on the dark web. Nice try. At 10K Humans, we take data integrity seriously. So when fraud pops up, we don’t just flag it- we hunt it down. This time, that meant a dirt bike, a mission, and one less scammer in the wild. ????? 10k Humans: Fraud-Free From Day One ??? #mrx #marketresearch #dataintegrity #restech #fraudprevention #quirks #qrca #iiex #marketingresearch #innovation #thehumanexperience Kerry HechtJay Tye