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Ahead of this week's related blog article, we compiled a short list of free AI tools that are easy to spend hours playing around with. They also happen to be great for businesses. Marketing genius needs inspiration, and these tools are up to the task. Got any suggestions? Drop them in the comments. #aitools #ai #generativeai #freeaitools #marketingtools #contentcreation

With 4 in 5 consumers conducting searches with local intent on search engines (Think With Google), local SEO is more important now than ever. Is your business taking the right steps to attract your local community? Save this post to have local SEO best practices in your pocket at any time. #localSEO #SEO #Googlerankings #localbusiness

The stats you need for major social channels, all in one place. Introducing, the Ultimate Social Media Channel Breakdown infographic for 2024. Pro tip for businesses: compare your buyer persona to each platform to determine which ones you should focus on. What social channels do you want to see covered next? #socialmedia #socialmediamarketing #facebook #instagram #linkedin #x

Could an affiliate program be right for your business? Swipe to find out. #affiliate #affiliatemarketing #affiliateprogram #marketing

Is your content not taking off? This is what you're doing wrong. - Lack of networking. On social, interacting, following, and engaging in communities that share your business' values forges genuine relationships and embeds trustworthiness into your accounts. - Company-centric copy. Your brand narrative should always center your customer and their wants. Tip: create a couple of top buyer personas for your business and reread your content through each of their eyes. Do they recognize themselves there? Are you writing to them? - Fact over story. Your content should focus on your customer's pain points and guide them to prosperity. Storytelling keeps attention, while cold information is routed to leave very little impact on the human brain. - Search intent blindness. Discover your audience's search intents through tools like SEMrush and compare your copy and meta tags to those of your competition. What sort of thing is your audience searching that would lead them to you? Does your blog answer a common question? Are they searching your brand after hearing about it through other avenues? - Making quiet moves. There's no rule that marketing has to be rigid and unseen; be loud in marketing choices. Consider marketing through channels that your competitors haven't reached. Allow your ads to disrupt and be unconventional. - Believing you are fully equipped to take on the copy journey. No marketer is ever completely educated. Read books, blogs, newsletters, reports, and other material regularly to up your content game. You can also follow 10cubed on any of our platforms to see marketing tips regularly cycle through your feed. If this is a lot to juggle, and you're not yet working with a full in-house marketing department, that's okay. Take a look at our services on 10cubed.co for experienced marketing leadership that drives your business to growth and memorability.

66% of consumers are waiting for you to provide evidence of one thing in your marketing [1]. Social proof. Nowadays, social proof doesn't just have to be reviews or run-of-the-mill testimonies. In our latest blog article, we dive deep into proven tactics to make your social proof do the work for you. Read more below. https://lnkd.in/ett73gpZ

#Neuromarketing, the study of how people's brains respond to advertising and other brand-related messages, provides psychology-backed insights into the customer's mind. Harness this power, and you can grab the attention of your audience and create stickiness to your marketing messages. Here are some scientifically-proven techniques to put neuromarketing into action: ?? First impressions It takes about 50 milliseconds for a consumer to make up their mind about a product. ( https://lnkd.in/fZmgYWP ) HOW: Leave room for inference. According to an APS (Association for Psychological Studies) study, "research from many labs has also consistently shown that implicit impressions are resistant to change." Implicit impressions breed in the space between what is being displayed and the conclusions a consumer comes to due to their unique biases and worldviews. Lean on the power of suggestion. Read more in this study: https://lnkd.in/e9_cMqBn ?? FOMO 48% of social media users have made impulsive purchases motivated by FOMO. ( https://lnkd.in/e-G9BB67 ) HOW: Social (and email marketing). Most FOMO is tied to social media, with 46% of FOMO sufferers saying they can't go more than 12 hours without checking it. Hubspot found that email open rates increase by 22% when FOMO is integrated into the messaging. Read more FOMO stats in this TrustPulse roundup: https://lnkd.in/eAkf8sBK ?? Emotionally charging stories 92% of consumers are looking for compelling stories in advertisements. ( https://lnkd.in/eTiRKPMP ) HOW: Audio. If your brand can create compelling auditory content---like podcasts, audiobooks, and more---you might experience better customer engagement (over visual video media). Read more in this study: https://lnkd.in/escKWs28 Did these confirm any of your suspicions?

Social proof can be a lucrative aspect of your marketing strategy. Customers want to know that other people like them have used and enjoyed what you have to offer. According to Hubspot, 88% of consumers "trust user reviews as much as personal recommendations." Chances are, you are already implementing social proof somewhere in your marketing, or customers are finding it organically (ie. word of mouth, Google reviews). With so much popularity surrounding testimonials and success stories, it's important to know how to use it to optimize your marketing. Below, we've listed some Do's and Don'ts when it comes to social proof. https://lnkd.in/dzc4jAP

Want to get started in paid social? Check out the free courses we've linked below. Meta Social Media Marketing Professional Certificate By Meta.com on Coursera.com 10 Hours a Week for 5 Months, Flexible Schedule Learn #Meta, #MetaAds, #PPC, and #SocialMedia. https://lnkd.in/dJ5M9Dz Advertising on Facebook By Megan Addams on Linkedin.com/learning 1 Hour 29 Minutes, Flexible Schedule Become a pro in #Facebook, #FacebookAdCampaigns, and #PPC. https://lnkd.in/eAFZqBtv Get Started Using Google Analytics By Skillshop.docebosaas.com 1 Hour, Flexible Schedule Get to know #GoogleAnalytics, #Data, and #GoogleAdManager. https://lnkd.in/ejgR6MxZ Advertising with Meta By Meta.com on Coursera.com 13 Hours, Flexible Schedule A microcosm of the Professional Certificate focusing on #MetaAdsManager. https://lnkd.in/eScuTsWN PPC University By Wordstream.com E-book Series Everything #PPC, #GoogleAds, #DigitalAdvertising, and more. https://lnkd.in/dtnmcJj Promote a Business with Online Advertising By Skillshop.docebosaas.com 3 Hours, Flexible Schedule Understand #DisplayAdvertising, #EmailMarketing, #SearchAds, and more. https://lnkd.in/e3UR_MUd Too much on your plate? Our all-in-one digital marketing subscription can help. Visit our website to learn more: www.10cubed.co

Click-reliant content may be in danger with an increasingly Google-centric results page. The solution? Zero-click content. Tap through the carousel to learn more about how this approach will keep your business on SERPs, in feeds, and on your users' minds.