104 West Partners

With a shrinking technology media landscape, a constantly changing attention perimeter, the blurring of generative AI and SEO, and the pressure to deliver clear ROI on programs, the current market conditions are making B2B technology communications programs more challenging. ?? Yet, despite these headwinds, legacy PR efforts persist. To address these challenges, you need to rethink all aspects of your communications program: audience, narrative, content, distribution and engagement. ?? Sound daunting? Nope - it’s doable. Very doable. At 104 West we have experts and new platforms to help you. At 104 West, we are constantly thinking about new, effective communications strategies, because you can’t rely on old tactics and tools in a new world. 104 West creates strategic, informed communications programs that help B2B technology companies create a meaningful, productive and measurable conversation with their market. Are you ready to rethink your communications program? Reach out to us at 104west.com.

Founders' feelings about cyber protections are shifting — new data from Embroker shows VC-backed founders’ faith in cyber protections is at an all-time high. Embroker released its 3rd annual Cyber Risk Index this week and it paints a clear picture of the unique risks, struggles and shifts shaping today’s startup landscape. Check it out here: https://lnkd.in/gckVhJbW

Today, we honor and show our gratitude to all who have served our country, including our own Joan Wyly! Thank you for your service and dedication.

Today is Election Day — at 104 West we encourage all employees to get out and vote! Our flexible work style gives employees plenty of opportunities to vote. If you're in Colorado and haven't submitted your ballot, there's still time! Coloradans have until 7 p.m. Nov. 5 to vote in person at statewide voting centers or using one of Colorado’s 433 ballot drop boxes. Check out the Denver Post's voters guide for more:?https://lnkd.in/gUSsX5-C

Last week, Alissa Bushnell attended TechCrunch's Disrupt Conference in San Francisco! It was a week filled with learning, networking and all things startups. While there, she attended Dropbox DocSend's session "Winning over investors with your AI pitch in 2025" and caught up with Axios' Chief Technology Correspondent Ina Fried.

Happy Halloween from 104 West! Our Denver office knows the importance of a sweet treat which is why we keep a candy basket filled with our team's favorites year-round! ?? ??

Having trouble falling asleep? What if you can get sleep, on-demand? Elemind Technologies, Inc. was recently featured in The Wall Street Journal about its neurotech wearable that directs brainwaves out of wakeful patterns to help you fall asleep faster. The technology leverages AI for a personalized approach to improve sleep performance. Check out the full article here: https://lnkd.in/gUvh-sxC

We recently had the pleasure of helping Hammerspace in unveiling its latest report, "The State of the Next Data Cycle: How do you GPU?" Using our proprietary CLAIR platform, this comprehensive analysis of over 17,000 conversations among AI execs dives deep into how enterprises are?actually?navigating AI innovation. The findings show that AI has the ability to improve businesses across a wide range of industries but real-world deployments have yet to match the ambitious predictions. Organizations investing heavily in AI infrastructure are also discovering creative ways to maximize their GPU investments across multiple use cases. Download the full report?to explore how organizations are adapting and thriving in this new data cycle: https://lnkd.in/gQHaE_8n Special thanks to our partners, Ringer Sciences, for teaming up to make this possible. Message us at?[email protected]?for more information about CLAIR, our Community Learning AI Research platform.

Last week, two of our team members Caroline Traylor and Claudia Costello, joined Embroker at InsureTech Connect 2024 in Las Vegas. The week was packed with media briefings, panels and lots of insurance. Check out Embroker CEO, Ben Jennings's live interview with AM Best TV at ITC for insights into what Embroker is up to, and his take on the near-future of the insurtech market! https://lnkd.in/gUBxGhnJ

As data breaches and privacy regulations evolve, so has the role of the chief privacy officer. Managing risk in a modern organization is the ultimate balancing act...a CPO's best decision is demonstrating the value of a strong privacy program to make the whole business stronger. Osano's CEO, Arlo Gilbert, dove into the evolving role of the CPO in a new Dark Reading article. Check out the full piece here: https://lnkd.in/gdCPFmbz