Resources for B2B technology marketers
Stay informed on effective technology marketing strategies and trends.
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Learn how to localise an international brand in Japan and avoid some of the common pitfalls so your team doesn’t have a miscommunication moment.
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Targeting and audience building
LinkedIn’s playbook for navigating privacy changes is here. As the digital landscape is reshaping, adopt new solutions and build resiliency for the future.
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Targeting and audience building
Understanding who makes buying decisions is crucial for B2B success. Learn how buying committees have evolved.
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Targeting and audience building
Ready to refine your audience targeting strategy? Explore the latest on B2B audience targeting in our guide full of practical LinkedIn tips.
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Targeting and audience building
Learning how you can use B2B audience personas to create more tailored, effective marketing content.
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Targeting and audience building
Learn new ways to use LinkedIn for B2B market research, including audience research, competitor research, and identifying trends within your industry.
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Targeting and audience building
From account lifecycles to total addressable market and everything between, we define account-based marketing terms that you should know.
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Learn about our privacy-first approach to B2B digital advertising.
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Learn how Linkedin Ads helped Muck Rack influence new customer deals and grow ROI more than 2000% in one year.
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Learn how LinkedIn helped MainStreet grow its annual recurring revenue by more than 400%.
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Learn how to distribute your content effectively using LinkedIn’s tools and data insights.
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Learn how Johnson & Johnson used LinkedIn Live to drive massive results for “Road to a Vaccine,” an eight-episode educational video series that breaks down the complex process o...