Find ROI, find happiness
Learn strategies for measuring the succcess of your B2B marketing campaigns.
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Get more out of your LinkedIn Ads with Zoho Analytics - 4 unique metrics and strategies to deepen customer insights and optimize ad performance for improved ROI.
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Attribution is as complex as it is essential. Here’s how to prove your ROI with smarter attribution.
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In today’s competitive B2B landscape, understanding where revenue comes from is crucial. Integrating Marketing and Sales data is critical for illuminating a holistic view of the...
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Marketers need to provide more evidence that they’re making a bottom-line impact than ever. These new measurements can help prove performance.
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These six content marketing metrics can help you understand how well your B2B content is performing and how to improve that performance over time.
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Discover the best tools for measuring your digital marketing performance.
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B2B marketers don’t have to rely on tools that aren’t made for them anymore. LinkedIn Partners offer a better alternative.
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Track these website metrics to understand and optimize the performance of this essential B2B marketing touchpoint.
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Discover how B2B marketing leaders are measuring their brand-building efforts, and which LinkedIn tools can help bring clarity to your attribution.
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Focusing on the importance of first-party data in a changing privacy landscape, panelists explored the difference between first-party and third-party data, the death of cookies,...
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SaaS companies need to track their marketing metrics differently. Discover the 12 metrics that will help your SaaS marketing campaigns succeed.
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Setting smart performance goals is essential for ongoing career development. Here are goals marketing managers can aspire to.