New research from LinkedIn surfaces key marketing jobs trends, highlighting the top challenges, opportunities, and skills to focus on.
LinkedIn Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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Rethinking B2B Marketing Measurement Methods in the New Era
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Our latest Creative Labs research 'Authenticity in the Age of Algorithms' reveals that succeeding in the age of AI isn't about better AI marketing - it's about remembering what ...
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Familiarize yourself with some of the inspiring Black women who are leading the charge in marketing today.
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Marketing is in the middle of a transformational moment that’s reshaping the skills, roles, and opportunities of the profession as we know it.
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The EVP for Paid Social at Jellyfish sees a huge opportunity for creative experimentation and differentiation, if marketers and agencies are prepared to adapt their game.
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We asked five content marketing visionaries to share what strategies are top of mind for them as we enter 2025. Spoiler alert: It’s all about creativity, authenticity, and rethi...
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The LinkedIn Fall Marketing Jobs Outlook sheds light on the current state of the industry and highlights key trends that will shape its future. But what does it all mean for mar...
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Four common myths tend to prevent professionals from building their thought leadership on LinkedIn. We’ll bust through them and provide strategies to help you get started.
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People trust people, and that’s why both creator marketing and influencer marketing are growing fast on LinkedIn.
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Data and trends point toward the creator economy, AI-driven creativity, short video and performance marketing being marketing’s driving forces next year.
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CMO-CFO alignment is only the first step to clarifying the marketing function’s role in driving long-term growth. Beyond that, it’s all about nurturing the capabilities and beha...
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The Senior Director and Client Partner at Tinuiti says it’s time to redefine the scope of performance marketing and leverage new technologies to re-imagine the buyer journey.