Media relations is never a one-and-done effort. To maintain a strong relationship with journalists after securing successful media coverage, it’s essential to nurture the connection thoughtfully. Start by promptly thanking them and sharing their coverage on your social channels to show your support. Stay engaged with their work by following their recent stories and commenting or sharing when relevant. If you notice they’re covering topics where your brand has expertise, proactively offer insights, data, or quotes to help them enrich their story. Consistently positioning yourself as a helpful resource will make it more likely that they’ll consider you for future stories, fostering a mutually beneficial relationship.

Building and maintaining cordial relationships with journalists is important because you will always have a story to share with the world. And who best will do the job except a journalist with whom you've maintained periodic contact? To ensure that you have the ears of your journalists, do the following: - give inside scoops on time; - offer verified and factual information that may be helpful; and - respect their time and rush to meet deadlines.

Once you've gained media coverage, keeping strong connections with journalists can open doors for future stories. Start by responding quickly to any follow-up questions, showing you respect their time. Share useful industry updates or data that could support their next piece. A sincere thank-you after coverage goes a long way, along with friendly, occasional check-ins that don’t feel pushy. These simple steps help build trust and keep the relationship positive.

Keeping journalists engaged and favorable for future stories involves building a strong, respectful relationship. Here’s how you can foster positive connections: Express Appreciation: Follow up with a thank-you email or message after they publish or air your story. Acknowledge the effort they put in and the impact their coverage had. Stay Connected: Keep in touch even when you don’t have a story. Share industry insights, trends, or relevant data that may interest them and demonstrate your value as a resource, not just a source. Provide Quality Content: Make their job easier by offering well-prepared materials like high-resolution images, clear quotes, and detailed background information.

Manter o relacionamento com jornalistas após uma boa cobertura, indo além do simples follow-up, é criar uma base sólida para que esse relacionamento se fortale?a ao longo do tempo. O diferencial é fornecer informa??es que agreguem valor p/ o jornalista e para o setor, como dados relevantes, insights de mercado ou até mesmo uma análise de tendências. No meu dia a dia, busco manter um olhar estratégico sobre o que pode ser notícia, alinhando os interesses da empresa com temas que est?o na mídia, o que gera uma confian?a mútua: os jornalistas sabem que pode contar com informa??es úteis, e a empresa ganha uma exposi??o qualificada. Sustentar esse relacionamento é mais que networking, é criar uma parceria profissional onde ambos saem ganhando.