You've received feedback on your personal brand direction. How will you navigate this significant shift?

I always start considering the suggestion genuine. So I admittedly consider my position wrong and tray to analyse the facts. Then I start a “five levels of why” process to convince myself what has been said to me is relevant and applicable. If I fail this test I move on, if I I am convinced that those comments suggestions will improve my branding, then I start to work on them to implement the changes.

Change is the one constant in life, but that doesn't make it easy. Embracing change is about seeing the opportunity in the shift, not just the disruption. When feedback redirects your personal brand, it's like being handed a new map—it may take you on unexpected paths, but those paths could lead to even greater success. The key is to be adaptable and open-minded, ready to redefine what success looks like based on where the change is guiding you. Examples: Identify one area where change has led to growth in the past and reflect on how that can empower you now. Actively seek out resources or mentors who have navigated similar shifts for advice and inspiration. Pro Tip: On LinkedIn, regularly update your headline and summary.

Prior to Embracing a Change, consider Evaluating and Assessing the Feedback by asking 4 significant questions: 1. From whom does this feedback on your personal brand originate? 2. What is this individual's level of expertise, experience, and exposure on the topic of personal branding? 3. For what intention is this feedback being shared with you? (i.e.) Is the person's critique connected to a product or service they are offering that will "improve your personal branding?" 4. Does the feedback resonate with me as accurate, authentic, and acceptable? Taking time to answer these 4 questions will give you the much-needed information you need to make a clear, rational decision about how to move forward...or not.

Change can be challenging, but it also presents opportunities for growth and renewal. Start by clearly defining your new direction and understanding why this change is necessary. Communicate this shift transparently with your audience, explaining your reasons and the benefits it will bring. Update your visual elements, messaging, and content strategy to align with your new direction. Stay open to feedback and be willing to make adjustments as needed. Embrace continuous learning and be adaptable, as the process of rebranding may require trial and error.

Embracing change in your personal brand is like upgrading software—it might feel unsettling at first, but it's essential for staying relevant and effective. Feedback is your blueprint for growth, so instead of resisting, use it to fine-tune your brand and align it with your evolving goals. Remember, adapting doesn't mean abandoning who you are; it's about refining your identity to better reflect where you're headed. The more you embrace change, the stronger and more authentic your brand becomes.

Feedback is a gift, but it’s only valuable if we unwrap it and truly understand it. Not all feedback will align with your vision, and that’s okay. The trick is to discern which insights will help sharpen your brand and which may dilute your core message. It’s about being strategic in what you absorb, ensuring that any adjustments align with your long-term goals and values. Examples: Categorize feedback into themes to see which areas of your brand need attention. Compare feedback with your personal brand goals to decide what to implement and what to set aside. Tip: Use LinkedIn polls or direct messaging to gather feedback from your network on specific aspects of your personal brand—this turns feedback into an interactive process.

El experto en marketing digital podría utilizar herramientas de análisis de sentimientos en LinkedIn para identificar qué aspectos de su marca actual resuenan más con su audiencia y qué áreas necesitan ser ajustadas. Además, podría solicitar feedback directo a su red de contactos para obtener una perspectiva más personalizada.

Determine which comments are most relevant and actionable by categorizing them into themes and identifying recurring issues or suggestions. Prioritize feedback that aligns with your goals and can significantly impact your brand's success. Distinguish between constructive criticism and less useful comments, focusing on insights that offer clear, practical guidance. Engage with your audience to clarify any ambiguities and show appreciation for their input. Analyze the feasibility of implementing the suggestions, considering your resources and timeline. By thoughtfully evaluating and acting on the most pertinent feedback, you can refine your strategy, improve your brand, and demonstrate responsiveness to your audience's needs.

Once receiving feedback, it's important to filter out which ones you deem noise vs the ones you feel you may want to implement/act on. Filtering is key so that you're outcome focused and working on the areas that truly matter to you.

Zillow received feedback to add 3D home tours to their listings. While the idea had pros like enhancing user experience, it also came with high costs. Before implementing, Zillow researched and consulted experts, recognizing the growing demand for virtual tours, especially during COVID-19. By aligning this with their tech-forward brand, Zillow successfully adopted the idea, improving customer satisfaction and strengthening their market position. This shows how careful consideration and assessment of feedback can lead to positive brand outcomes.

Personal branding is just a toolbox. Without an overarching strategy you don’t know what you do. With a toolbox you can create a table or a bed. Knowing what you want (to eat or to sleep) defines the strategy. What do you want to create? What do you want others to believe? Why is that important? So start with the overarching idea, then come up with the strategy and then think about the feeling, emotions and aspirations you want to activate in others.

SMART (específicos, medibles, alcanzables, relevantes y temporales) para su nueva marca. Por ejemplo, podría aspirar a convertirse en un referente en marketing sostenible en un a?o, o a conseguir un número determinado de seguidores en LinkedIn relacionados con este tema.

Analyze your feedback. What is the company objective? What truly relates to you? What do you agree with and can work with? What is absolutely out of your scope? This will help you set your future goals.

?? Define Success Metrics: Clearly outline what success looks like with the new brand direction. This could include specific achievements, such as gaining a certain number of new connections or receiving positive feedback. ?? Establish Measurable Goals: Set specific, quantifiable targets, such as updating your LinkedIn profile by a certain date or attending a set number of industry events. ?? Develop an Action Plan: Create a detailed plan with actionable steps to achieve these goals, ensuring each action aligns with your updated brand direction. ?? Monitor Progress Regularly: Track your progress toward these objectives, making adjustments as needed to stay on course and reinforce your updated brand effectively.

Objectives are the stepping stones to success. Without clear goals, navigating a shift in your personal brand can feel like wandering without a compass. Setting clear, achievable objectives allows you to measure progress and stay focused on the big picture. Remember, your objectives should stretch you but also be realistic enough to keep you motivated, not overwhelmed. Examples: Break down your brand objectives into short-term and long-term goals to make them more manageable. Use SMART (Specific, Measurable, Achievable, Relevant, Time-bound) criteria to define each objective. Tip: Pin a post on LinkedIn outlining your personal brand objectives for the year—this not only keeps you accountable but also engages your network with your journey.

A mi me ha resultado útil repensar cada elemento que constituye mi marca de cara con el cambio para evaluar si debe cambiar o no. Hay ciertos elementos que, sin darnos cuenta, como el tono de voz de marca, que ya pueden estar apuntando a ese cambio de la marca como resultado de la evolución natural de la misma, en ese caso, no sería necesario actualizarla sino, probablemente, refinarla y continuar

Actualizar su perfil de LinkedIn, su sitio web y otros materiales de marketing para reflejar su nueva identidad. Podría utilizar herramientas de IA para generar contenido más relevante y personalizado para su nueva audiencia.

?? Revise Key Documents: Update your resume and LinkedIn profile to reflect the new brand direction and feedback, ensuring they showcase your refined messaging and skills. ?? Refresh Your Website: Adjust the content and design of your website to align with the updated brand direction, maintaining a cohesive and professional appearance. ?? Update Professional Wardrobe: Modify your wardrobe to match the new brand image, ensuring your appearance supports the updated direction and enhances your credibility. ?? Ensure Consistency: Verify that all your branding assets, from digital profiles to physical presentations, consistently convey the revised brand message.

Your personal brand assets—like your LinkedIn profile, website, and portfolio—are the visual and digital representation of who you are. When your brand direction shifts, these assets need to evolve too. Updating them ensures that the first impression you make is aligned with your new path and accurately reflects the value you bring to the table. Examples: Refresh your LinkedIn profile photo and banner to align with your updated brand identity. Revise your “About” section on LinkedIn to reflect new objectives, values, or skills you've developed. Pro Tip: Use LinkedIn’s featured section to highlight new projects, case studies, or testimonials that align with your updated brand. This keeps your profile dynamic and engaging. #PersonalBranding

All of your assets should reflect your brand, so if you are rebranding or shifting your brand direction, you will need to update them. This will include all of your visual assets - your website, the images you use on your website, profile pictures, etc. You want to make sure your visual assets truly communicate your brand and bring it to life based on your new brand strategy and identity.

?? Inform Key Contacts: Reach out to mentors, peers, and colleagues to let them know about your brand shift. Communicate the changes and your new direction. ?? Request Feedback: Ask for their opinions on your updated brand strategy. Their insights can help refine your approach and ensure alignment with industry expectations. ?? Leverage Their Support: Engage your network in your journey by seeking their support and involvement. They can provide valuable opportunities and advocate for you. ?? Share Progress Updates: Keep your network informed about your progress and successes. Regular updates help maintain engagement and reinforce your new brand direction.

Aprovechar los grupos de LinkedIn relacionados con la sostenibilidad para establecer conexiones con profesionales de este sector. Además, podría utilizar la función de búsqueda avanzada de LinkedIn para encontrar personas clave en su nueva área de interés y comenzar a interactuar con ellas.

Your network is one of your greatest assets during a brand shift. Engaging with your connections not only keeps you top of mind but also allows you to share your journey, insights, and the evolution of your brand. Remember, engagement is a two-way street—be as supportive and interested in your network's updates as you’d like them to be in yours. Examples: Share a post or article that reflects your brand’s new direction and invite your network to engage with their thoughts. Schedule one-on-one catch-ups with key contacts to discuss your shift and explore potential collaborations. Pro Tip: Regularly endorse your connections for skills related to their expertise—this small gesture can lead to deeper engagement and reciprocity on LinkedIn.

Yo lo puntualizaría en: - alianzas estratégicas, esas que conjugándose se potencien ambas marcas y resalten como algo innovador. - participar en nerworkings diversos, no cerrarse en el tema de tu marca personal. Por ejemplo, en mi caso al ser de etiqueta y protocolo así como de relaciones internacionales y diplomacia, el ámbito público internacional, el ámbito empresarial privado, emprendedores, docencia e incluso gastronómico y de moda me ayudó bastante a tener más visibilidad y crecer.

Yes! Seek for guidance and help. You’d be surprised how useful your network is when you need it. They know you, they have followed your progress, and can give you useful tips on what to do next.

In the fast-paced world of personal branding, it’s easy to keep pushing forward without pausing to reflect. Regular reflection ensures that the path you're on still aligns with your values and goals. It’s also an opportunity to celebrate your progress and make necessary adjustments. Reflection isn't just about looking back; it's about learning and recalibrating for the future. Actionable Examples: Set aside time each month to journal about your brand’s progress and any new insights or challenges. Revisit your goals quarterly to assess whether they still align with your evolving brand direction. Pro Tip: Use LinkedIn articles as a reflective tool to share your journey, lessons learned, and how your brand continues to evolve.

Extremely essential to reflect regularly especially in the emergence of social media where ideas get copied, viral quite quickly so brining fresh ideas can gain competitive advantage

Self-reflection is very important. Honestly, this helps to improve own self so easily. This is something I regularly practice. Many of the times, immediately after specific incidents, just to evaluate my-self if I have handled the situation well or if there is anything better or different that I could have done, what would be the changes that I would bring if I'm to face the same situation again. Some of the questions you can ask yourself; How did I behave? How did I react to the situation? How were my emotions? Did I handle it well? What went wrong? How was my body language? How did I speak? Did I say something that I should not have? How did the respondent react? Was it due to my actions? Did I trigger the situation? and so on....

Dedicar tiempo a reflexionar sobre su progreso y ajustar su estrategia si es necesario. Podría utilizar un diario digital o una herramienta de gestión de proyectos para realizar un seguimiento de sus objetivos y logros.

?? ???????????????? ?????????????? ??????????-??????: Set aside time periodically to review your brand strategy. This ensures it remains relevant and aligned with your evolving goals. ?? ???????????????? ??????????????????????????: Assess how well your brand is resonating with your target audience and meeting your objectives. Adjust as needed. ?? ?????????????????????? ????????????????: Use new feedback to refine your brand direction, ensuring it stays responsive and adaptable. ?? ???????? ?????????????? ???????? ???????????????? ????????????: Keep your brand up-to-date by reflecting on changes in your industry and adapting accordingly to maintain relevance.