You've lost a long-term client to a competitor. How will you win them back?

Costumo dizer que o cliente fiel n?o é aquele que aguenta tudo de uma empresa, mas aquele que avisa que está descontente e te uma chance de conseguir rete-lo, lembre-se é muito mais danoso deixar um cliente fiel sair da sua base do que conseguir novos clientes apenas pela quest?o pre?o, temos que manter o cliente pela quest?o valor !!

Start by reflecting on why they left. Was it pricing, service quality, or something else? Get honest feedback from the client to understand their reasons. Understand Why They Left: Dive deeper into their feedback. What did the competitor offer that you didn’t? Look for patterns in past interactions that might have led to their decision.

???: If they left due to specific issues with your service or product, acknowledge them openly. Take responsibility where necessary and explain what you’ve done or will do to address these issues. Demonstrating that you’ve taken their feedback seriously can start rebuilding trust.

It's important to highlight that measures to avoid lost business should be proactive, not reactive. Ensure you have a well-defined retention strategy and are regularly interacting with clients as well as prospects. Business is not won and done; trust should be maintained through regular two-way communication and consistently seeking feedback to ensure clients are satisfied with their service.

En base a mi experiencia, primero es crucial identificar las razones de su partida, que pueden incluir insatisfacción con la calidad del servicio, falta de innovación, precios más competitivos, o problemas en la comunicación. Luego, organizaría una reunión para discutir estas inquietudes y demostrar cómo hemos mejorado en esas áreas clave. Presentaría una propuesta de valor personalizada que aborde sus necesidades actuales y destaque nuestras recientes innovaciones o mejoras (tal vez realizar demos o entrenamientos). Finalmente, ofrecería un plan de seguimiento continuo y garantías de compromiso para restablecer la confianza y recuperar la relación a largo plazo.

Stay in touch in a helpful, non-pushy way. Offer support and share valuable information to keep the connection alive. Use the insights to enhance your product or service. Address any gaps and make sure your offering is more appealing than the competition.

Presen?a, comprometimento , interesse, s?o atitudes primordiais psra reconquistar um cliente, envolvimento com o processo é primordial !!

??: Consider offering a special incentive to encourage them to return, such as a discount, free service, or a bonus. Make it clear that this offer is a gesture of goodwill and appreciation for their past business.

Exato, temos que valorar nosso produto.ou servi?o deixando claro ao cliente que estamos tentando ajudar no seu ciclo , fazer parte do seu negócio, ser um parceiro de valor ao negocio do seu cliente e n?o apenas repassar nossos produtos ou servi?os a qualquer pre?o!!

When you’re ready, propose a customized offer that directly meets their needs. Include incentives to make returning to you more attractive. Highlight testimonials or case studies from other clients who were in a similar situation and found value in sticking with you.

??: Once you understand their needs, offer a customized solution that directly addresses the reasons they left. Whether it’s a better price, enhanced service, or additional features, tailor your offer to show that you’re committed to meeting their specific needs.

Use your knowledge of their business, industry, and company culture to ask targeted questions. Reference past projects, successes, and challenges to show that you’re not just any vendor—you’re someone who understands their unique needs and history. Show them that you’ve learned from past experiences and are committed to evolving your service to better meet their specific needs. Create a proposal that not only addresses their current needs but also builds on the foundation of your previous work together. Highlight how the new solution is informed by your deep understanding of their business and past collaboration.

Follow up consistently, and be ready to adapt to any new feedback. Winning them back is a gradual process, but persistence is key.

You need to fully understand why you lost the sale. I would suggest once you know why you lost the sale you bring in a senior executive to discuss it with the customer and develop a win-back strategy

By leveraging your history with the client, you not only show that you value the relationship but also that you are uniquely positioned to understand and meet their needs. This personalized approach helps rebuild trust and demonstrates your commitment to their success.