You've just wrapped up a live event. How do you navigate conflicting feedback from clients and attendees?

You have to take feedback seriously. The most random one I ever had was when we were told that a magician at the event had offended a guest. However, we hadn't hired a magician for the event, so it took some serious digging to piece together what happened! It turned out a guest had taken it upon themselves to do their own closeup magic show. So no matter how outlandish the feedback might be, always take it seriously!

I always have a debrief morning meeting to address and get feedback on anything that went wrong, or new things that we could improve upon. This is crucial while it’s still fresh on the teams mind, it’s a great team building experience to get everyone’s feedback and empowers everyone to always find ways to improve. We also share ALL that went well

First, assess all the feedback to identify the key issues raised by both parties. Address client concerns with priority while also considering attendee insights. Once the primary issues are clear, prioritize actions to address them. Maintain clear communication with both clients and attendees throughout the process. Finally, reflect on the feedback and learn from the experience to improve future events.

After a live event, handle conflicting feedback by: Listen Carefully: Pay attention to all feedback without interrupting. Analyze and Prioritize: Identify common issues and address the most critical ones first. Communicate Clearly: Explain how you’ll address each concern and set expectations. Offer Solutions: Propose improvements or changes where possible. Follow Up: Check in afterward to ensure everyone is satisfied. Document for Future: Keep a record of feedback to improve future events.

I personally believe that every action/ activity we do at an event is something that contributes to communicating and achieving a higher goal. Client feedback always helps us understand where a particular activity wavered off in terms of our goal. Having healthy discussions on how different aspects can be improved, what bigger achievements we can aim for and how we can optimize certain processes to achieve higher efficiency always paves way for better executions in the future as well. As I have mentioned in previous contributions, An open mind and ear will definitely help in accepting the right feedback and working towards practical solutions to improve and excel.

Sometimes when a clients perspective conflicts with that of attendees a good strategy is to re-frame the feedback from attendees. Specifically, sometimes attendees want something entirely different than the client and this is important for the client to be able to visualize since it impacts their customers. This isn't to say you should go in defensive and say "Well Attendees liked this..." instead reshape the message in a way to help the client understand that maybe we misinterpreted the market and can utilize this information to better improve outcomes for the next event.

Sem dúvidas cuidar do cliente de perto facilita qualquer tipo de negócio seja ele um evento ou até mesmo em um bar ou restaurante, saber como a pessoa se sente , se foi bem tratado e conseguiu sair dali feliz de alguma maneira

I’m a big fan of client feedback. Constructive or not, it’s a means to identify your clients end goals and build upon it to improve your next project or event. I always have several follow up call or meetings gauge any feedback received .

After a live event, receiving conflicting feedback from clients and attendees is common. The best approach is to listen carefully to all viewpoints and categorise the feedback into actionable and non-actionable items. It’s important to communicate with key stakeholders and clarify expectations before addressing any concerns. Use the feedback constructively to make improvements for future events, focusing on areas where there’s a consensus. Ultimately, a balanced and considered response will help maintain strong relationships with both clients and attendees.

To prioritize action and use feedback to your advantage: Focus on Key Clients: Address the concerns of your most important clients first. Assess Urgency: Prioritize issues that could cause immediate problems or harm your reputation. Quick Wins: Implement easy and impactful solutions quickly to show responsiveness. Find Balance: Seek compromises that satisfy the majority if feedback is conflicting. Communicate Clearly: Explain your priorities and actions to clients to demonstrate organization and focus. Leverage Changes: Turn necessary changes into opportunities for upselling or future business. This approach helps you manage feedback efficiently while strengthening client relationships.

Transparency: Share feedback insights with clients and attendees to show you value their input, e.g., a summary report highlighting key points. Prioritization: Focus on actionable suggestions, like improving venue acoustics over minor decor changes. Clarification: Explain why some feedback may not be feasible, such as budget constraints affecting certain requests. Engagement: Encourage ongoing dialogue, inviting clients to participate in planning future events. Commitment: Reinforce your dedication to improvement by showcasing changes implemented based on feedback, like enhanced networking opportunities.

Clarification is so important, having examples of any type of feedback good or bad helps develop better results. This can also aid in new team building activities to improve your next event, and even come up with new marketing ideas to gain a larger audience. You never stop learning, and need to always be resilient to fresh ideas .

Reflecting on handling conflicting feedback: Active Listening: Transform criticism into opportunities by listening and responding quickly. Adaptability: Being flexible and managing conflicts effectively is key to success. Continuous Improvement: Use each event as a learning opportunity to refine your processes. Effective Communication: Clear communication helps manage expectations and avoid misunderstandings. Value Feedback: See feedback, even negative, as a tool for growth and improvement. This reflection helps turn challenges into competitive advantages and fosters continuous improvement.

Sem dúvidas a reflex?o faz do homem um ser que consegue pensar em várias situa??es, desde aquela em que um cliente sugeri uma luz neutral, um som mas alto ou até mesmo aqueles que pedem mas decora??es diferentes coisas únicas, em geral entender como o cliente pensa e parte fundamental de qualquer negócio