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You've just been laid off. How can you write a resume that gets you hired?

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Losing your job can be a devastating blow, especially in a competitive and uncertain market. But don't despair, you can still turn this challenge into an opportunity to showcase your skills and value to potential employers. In this article, we'll show you how to write a resume that gets you hired, using some proven tips and tricks from the field of search engine marketing (SEM).

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Daniel Dron

CEO & Founder Geniall | Personal Branding and B2B Sales Coach | #LinkedInCreator | Helping startups & companies with…
Juliano Trevisan

Estrategista de Marketing | Performance Sênior | Analista de Mídia Online | Gest?o de Tráfego B2B | Marketing Jurídico…
Yaswanth Sai Palaghat

Content & Digital Marketing Manager @ Plug Power | Content Creator | Prompt Engineering | Generative AI | Guest Speaker…

1 Optimize your resume for keywords

One of the most important aspects of SEM is choosing the right keywords to target your audience and rank higher on search engines. The same principle applies to your resume, which is essentially a marketing document for yourself. You need to research the keywords that are relevant to the industry, role, and company you are applying for, and use them strategically throughout your resume. This will help you pass the initial screening of automated applicant tracking systems (ATS) and catch the attention of human recruiters.

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Juliano Trevisan

Estrategista de Marketing | Performance Sênior | Analista de Mídia Online | Gest?o de Tráfego B2B | Marketing Jurídico | Inbound Marketing Specialist
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O currículo deve ter um objetivo específico. N?o adianta você descrever sua experiência em fazer bolos para uma vaga de costureira (por exemplo). Um erro comum é ter um currículo genérico e enviá-lo deliberadamente para qualquer vaga na qual você tenha o mínimo de experiência. Adapte seu currículo para cada vaga, centralize suas competencias e experiências no cargo que você almeja e que está disponível.

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Yaswanth Sai Palaghat

Content & Digital Marketing Manager @ Plug Power | Content Creator | Prompt Engineering | Generative AI | Guest Speaker at 15+ Stages | Best-Selling Author
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Leveraging SEM principles to write a resume that stands out can be a unique approach to getting hired after a layoff. Here are three strategies to consider: 1. Keyword Optimization: Research job postings in your field to identify common keywords and phrases. Integrate these keywords naturally into your resume, especially in the skills and experience sections, to align with what employers are searching for. 2. Compelling Headlines: Treat job titles and section headings on your resume like ad headlines. Make them clear, and relevant to your target roles. 3. Focus on Results: Just as SEM focuses on outcomes like click-through rates and conversions, highlight your achievements using quantifiable results and metrics.

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Abdulrahman Osman, MBA

MBA | Marketing Manager | Digital Marketing Manager| Business Growth Expert
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A strong resume is essential for getting an interview during the hiring process. It grabs the hiring manager's attention by highlighting the right kinds of experience and the most relevant skills. Learning the most important resume advice can help you craft an effective resume to help you get the job you want. - Include experiences. - Use interesting keywords. - Keep a master list of jobs. - Make it limited. - Use the magic of words.

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Tálita Elena Gon?alves

Redatora | Copywriting | SEO Specialist | Project Owner
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Antes de qualquer coisa, um curriculo, precisa revelar quem você é o que melhor você tem para entregar. Antes de mais nada, procure dar uma olhada nos perfis das vagas que pretende alcan?ar e veja quais s?o as palavras-chaves mais utilizadas. Depois, construa seu currículo de forma sincera, acrescentando as palavras-chaves identificadas e colocando sua experiência verdadeira sobre as fun??es. N?o esque?a de colocar as ferramentas que domina. Caso tenha algum material que comprove resultados, acrescente também, um portfólio deve conter destaques da sua carreira e n?o um livro hein! Pesquise também sobre os seus campos de atua??o, e caso tenha 2 ou 3 adapte esse currículo para cada uma delas.

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2 Highlight your achievements and results

Another key element of SEM is measuring and reporting on the performance and impact of your campaigns. You need to do the same for your resume, by quantifying and showcasing your achievements and results in your previous roles. Instead of listing your duties and responsibilities, focus on how you contributed to the goals and objectives of your employer, using numbers, percentages, and metrics. For example, you can say something like "Increased organic traffic by 25% and conversions by 15% through SEO optimization and content marketing".

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José Luis González García

Customer Success Manager en Valor de Ley | Marketing e innovación
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Elegir palabras clave relevantes para tu currículum es esencial, similar al SEM. Investigar términos clave de la industria y usarlos estratégicamente ayuda a pasar ATS y captar atención de reclutadores. Como experto en marketing digital, es crucial optimizar el contenido para destacar habilidades y experiencia específicas, aumentando así las posibilidades de ser seleccionado para entrevistas y oportunidades laborales

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3 Tailor your resume to each job

Just like you would customize your SEM campaigns to different audiences, platforms, and goals, you should also tailor your resume to each job you apply for. Don't use a generic or one-size-fits-all resume, but rather adapt it to the specific requirements and expectations of each employer. You can do this by using the keywords you researched, highlighting the skills and experiences that are most relevant, and formatting your resume according to the industry standards and best practices.

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4 Use a clear and attractive layout

The design and layout of your resume can also make a big difference in how it is perceived and evaluated by recruiters. You want to use a clear and attractive layout that makes your resume easy to read, scan, and understand. You can use some basic principles of SEM to guide you, such as using headings, subheadings, bullet points, white space, and fonts to create a hierarchy of information and emphasize your key points. You can also use some colors, icons, or graphics to add some visual appeal, but don't overdo it or sacrifice readability.

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Alexander Caresimo

DTC Growth Specialist: Paid Search, Paid Social, OLV, Display, App Advertising.
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Make your resume or CV stand out from the rest - Highlight specific skills in SEM that you know (Google Ads, CRO) - Highlight your experience with measurement tracking. - Outline your case studies for different clients, for example how much ad spend you've managed, how much uplift in revenue or traffic you achieved for the clients. - Reference any certifications you hold in SEM Bold advice? Add a video link to your resume of you introducing yourself and why you would be a perfect fit for the company in their SEM position.

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5 Proofread and test your resume

Finally, before you send your resume to any employer, you need to proofread and test it for any errors, inconsistencies, or gaps. You can use some tools and techniques from SEM to help you with this, such as using grammar checkers, spell checkers, plagiarism checkers, and resume scanners to identify and fix any issues with your resume. You can also ask for feedback from friends, mentors, or professionals in your network, or use some online platforms or services that offer resume reviews and critiques.

By following these tips and tricks from SEM, you can write a resume that gets you hired, even after a layoff. You can use your resume as a powerful tool to market yourself, showcase your value, and stand out from the crowd.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Daniel Dron

CEO & Founder Geniall | Personal Branding and B2B Sales Coach | #LinkedInCreator | Helping startups & companies with their expansion and funding in Mexico | Google For Startup Mentor | Speaker | geniallaccelerator.com
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Es una buena oportunidad para revisar la huella digital y re pensar el posicionamiento de marca personal. Enfocando al perfil del trabajo que buscamos o al cambio de profesión que buscamos. Hoy las empresas de reclutamiento utilizan nuevas tecnologías y mucha inteligencia artificial para buscar en la huella digital de sus candidatos elementos que puedan predecir conflictos futuros. Aprovechemos este momento para mejorar nuestro ecosistema digital con honestidad pero también sabiendo que la sociedad está cambiando y que cosas que antes estaban normalizadas hoy ya no se aceptan y pueden ser una barrera de entrada que nos está perjudicando y que no estamos viendo.

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Anoud AlKhatib

Marketing Strategist | Expert in Consumer Profiling, B2B & B2C Strategy | Business Growth Specialist
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You should also consider networking and utilizing online job platforms to increase your chances of landing interviews. leverage your professional network and seek referrals from colleagues, mentors, and former employers. Networking can help you uncover hidden job opportunities and increase your chances of getting noticed by hiring managers.

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You've just been laid off. How can you write a resume that gets you hired?

1

2

3

4

5

6

1 Optimize your resume for keywords

2 Highlight your achievements and results

3 Tailor your resume to each job

4 Use a clear and attractive layout

5 Proofread and test your resume

6 Here’s what else to consider

Search Engine Marketing (SEM)

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You've just been laid off. How can you write a resume that gets you hired?

1

2

3

4

5

6

1 Optimize your resume for keywords

2 Highlight your achievements and results

3 Tailor your resume to each job

4 Use a clear and attractive layout

5 Proofread and test your resume

6 Here’s what else to consider

Search Engine Marketing (SEM)

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