SWOT analysis helps view the risk-return trade-off, showing that coys take risks for potential returns. Why do coys take risk? Because of perceived return which is compensation for risk. Every business strategy faces risks that can hinder its goals. To fully utilize SWOT, risks must be identified and managed. Risk practitioners play 3 roles: advisory, strategic, and partnership, helping businesses take risks confidently while preserving returns. The risk manager’s role isn’t to block risk taking but to guide the business in taking calculated, contained risks. Success lies in fostering a culture of confident, informed risk-taking that supports business growth. So the next time you craft strategy, stay abreast with risks in that environment.

Set clear, measurable goals for the opportunity and regularly track progress. Hold teams accountable for delivering on these goals to ensure that the opportunity is maximized.

As the framework suggests, businesses need to build upon the strengths and opportunities while working on a solid plan to be prepared for threats and improve on weaknesses. Generally, strengths and opportunities are aligned and if not then that would mean that business needs to add on a related capability to be augmented. Proper enterprise planning is needed to be done. Similarly if threat is not related to weaknesses then again a thorough analysis needs to be done leading to the milestones wise plan with quantitative KPIs.