You’re writing sales copy for a new product. What’s the best way to make it irresistible?

What makes a good sales copy? Is it the catchy lines, the emotive angle or the brevity of words? For new product going into market, your audience and where you can find them and lastly their purchasing power is a good place to start. Know this and know peace! What makes a great copy is its ability to persuade customers to buy without necessarily asking them to. So, your copy should not be telling them to buy rather let it give them the solution to the problem that they’re experiencing.

Knowing your audience will make you know how best to create a sales copy that will grab your audience's attention. Knowing your audience will make you understand your audience's likes, dislikes, needs, pain points etc. Knowing your audience will help you know how to get their attention, build desire, address curiosity, trigger emotions and then get them to click that CTA. When you get this first step of knowing your audience wrong, it will affect other parts of your sales copy.

Knowing your audience is the magic ingredient for irresistible sales copy! When you know your audience, it'll enable you to speak their language and craft headlines and text that resonate with their needs, desires, and pain points. You'll be able to focus on benefits, not features. Another thing is that when you know your audience,you can evoke their emotions. Tap into their hopes, fears, and aspirations to create a personal connection that drives action.

If you figure out whom you're writing for, what are their pain points, and what they desire, most of the work is done. It's 90% research (audience) and 10% writing. The more you understand your audience, the better you can communicate with them and create compelling copy that meets their needs.

The best way to make sales copy for a new product is to use bucket brigades. These are words that make my copy very engaging and hook my audience. They are words like In fact, here's the truth , how about that? , As if that's not enough , on top of that, do I have your attention?

Your audience doesn't care about you, they only care about themselves. They care about what they stand to gain. More reason you have to feed them with lots of benefits to let them see reason why your offer is useful to them. Feed them with benefits upon benefits.

To gain a deeper understanding of customer needs, begin by experiencing the product from a customer's standpoint. This approach provides diverse perspectives on their requirements. Subsequently, identify and document all customer problems, ensuring comprehensive coverage, and develop corresponding solutions for each identified issue.

Stop portraying the fancy features of the product you are writing copy on... Your prospects won't take any interest at all. Because you are self-praising by mentioning that this is what my product is. Instead, tell them how your product can help them... How do you do that? By highlighting the benefits, The benefits your prospects can enjoy if they buy that product.

Creating a sales copy for any product is about contemplating deeply about the specific topic. For the world, we are writing a sales page but at the backend, we are not. Sales page is about more than pursuing the audience to boost sales. Before writing a sales page, imagine yourself as a consultant for this product and would you pursue the client without begging directly to them to buy this? Pull the trigger and find a way to sit within the mind of your audience. As soon as you'll think from a perspective of someone whose duty is to help people with the right advices, words will start flowing and you will nail the sales page!

One effective approach is to craft a narrative where your customer takes on the role of the main character. The challenge or issue that the unique selling proposition of your product aims to address should be portrayed as the antagonist. Then, you can tell a story about the customer's current situation, emphasizing the pain caused by this complexity. It is important to amplify this pain. Introduce the product as a supportive ally or mentor, illustrating how it will assist the customer in overcoming their challenges. Ultimately, highlight the transformation to a pain-free world that the product offers.

Create a unique selling proposition that makes your new product viewed as a never seen before type of product. That USP should be an answer to the pain point of your audience in an irresistible way.

Every brand has what makes them unique. You only need to discover yours and use it to your brand advantage. Discovering your Unique Selling Point is important.

Crafting a unique selling proposition (USP) for your business involves understanding your audience and competitors, identifying your distinct value proposition, and communicating it clearly. Start by knowing your audience's needs and analyzing your competitors' offerings to find gaps in the market. Then, pinpoint what sets your product or service apart and emphasize the specific benefits it offers customers. Focus on conveying these benefits clearly and memorably through a concise statement or tagline. Test and iterate your USP to ensure effectiveness, integrating it consistently across all marketing channels.

No one is ready to be the first to test your product or service when they're the ones paying. They want proof to know they can trust you. They want proof to know you can truly do this or your product does this. They want proof to know they are not the only ones purchasing your offer. They want proof, don't hesitate to show that in your sales copy to clear doubts.

Satisfied customers are the best witnesses a brand can have, so if possible, get a phrase or a video that shows the satisfaction of this customer and more, that makes clear the reasons why he chose or would recommend the product or brand, thus creating an identification with your audience with these sales arguments in the form of real experience, giving even more credibility to your message.

This is where you use the "bandwagon effect " to make your copy irresponsible. People tend to incline towards where every other person is heading too. Since they can see other people whom have used the product/service and it works, then it can work for me too. This is how they see it. So we need to take social proof serious in building trust in your prospect to make your copy irresponsible.

Use their painpoint to trigger the need for urgency. Great copy leverages the audience's pain point to persuade them to get a product as soon as possible. It works.

Urgency and scarcity are great factors that trigger humans to take action. Your product might be what your audience needs, the service you provide might be the solution they've been seeking but including the urgency and scarcity factor will make them take action immediately without postponing. These 2 are part of the key ingredients a sales copy must have.

Challenge, Justify, Need. (CJN) 1.Challenge: A great way to get someone's attention is for you to say something that's contrary to popular believe. 2.Justify: She's not the smartest, hardest working, or even the best looking, But she know's how to get attention and turn them into followers. This is why she's one of the riches people on the planet. 3.Need: This is where you transition into the learning lesson and use the Solution-Problem loop into the CTA.

Don't overthink a call to action. Because a CTA doesn't convince people to act. It reminds them to act. What comes before the CTA does the convincing.

Put the right message on. It's good to rely on information for the product but keep it real and trustworthy. Every mislead can let your brand image suffer, and that's not what you would want to happen.

Reverse engineering works really well in writing sales copies. Starting with the end in mind helps in knowing who the audience is, what are their interests, what are they looking for, and why would they buy from you.

The most important part of your sales copy is * The headline & * your offer But we will be discussing your headline. No matter how good your sales copy is, if it doesn't grab your customer's attention in the first 2 seconds, they won't get to see your beautiful offer, the benefits, guarantee, testimonials, etc If you want to craft scroll-stopping headlines, there are 5 necessities of a headline. 1. Useful: it must be useful to a specific audience 2. Unique: it needs to be new and exciting 3. Ultra specific: Numbers increase the believability of your copy 4. Urgent: Create a sense of urgency in your headline. 5. Credibility: Reference that the info is coming from an authentic source

What makes a good sales copy? Is it the catchy lines, the emotive angle or the brevity of words? For new product going into market, your audience and where you can find them and lastly their purchasing power is a good place to start. Know this and know peace! What makes a great copy is its ability to persuade customers to buy without necessarily asking them to. So, your copy should not be telling them to buy rather let it give them the solution to the problem that it’s solves.

The most important part of your sales copy is * The headline & * your offer But we will be discussing your headline. No matter how good your sales copy is, if it doesn't grab your customer's attention in the first 2 seconds, they won't get to see your beautiful offer, the benefits, guarantee, testimonials, etc If you want to craft scroll-stopping headlines, there are 5 necessities of a headline. 1. Useful: it must be useful to a specific audience 2. Unique: it needs to be new and exciting 3. Ultra specific: Numbers increase the believability of your copy 4. Urgent: Create a sense of urgency in your headline. 5. Credibility: Reference that the info is coming from an authentic source