You’re working on your marketing research presentation. How can you use feedback to make it even better?

One great way to use feedback is by leveraging a chatbot powered by GPT technology. By inputting your conclusions and asking the chatbot for counterpoints or gaps in the research, you can receive objective feedback that will help you strengthen your findings. You can also ask the chatbot for supporting evidence to support your claims. Incorporating this feedback into your presentation can improve quality and ensure your conclusions are well-supported. Furthermore, the feedback from the chatbot could reveal new avenues to research or investigate, which could lead to even more valuable insights.

Brainstorm sessions with team members or colleagues to generate ideas and perspectives. Research similar presentations in your field or attend industry events can also give you insight into what works well and what doesn't. Lastly, you could create a list of potential questions and concerns your audience might have about the topic and use them to guide your content creation process.

To make your presentation exceptional, obtain feedback from a different group of people and use this information to refine your presentation and make it even more effective. Take time to review it carefully and identify any common areas for improvement. Try in front of a small group, be open if change is required, and with confidence deliver your idea and present to a larger group. Feedback is a powerful tool that can help you become a more active and encouraging presenter.

The one thing I found to be most critical in a presentation is the concise, clear and precise identification of the problem. Without which then you can be sure that you will loose most, if not all of your audience at the onset of your presentation.

Trabaja el punto a solucionar a través de un mapa de stakeholders y luego: Define el objetivo: Crea una "hoja de ruta" con los objetivos SMART (específicos, medibles, alcanzables, relevantes y con un plazo determinado). Pregúntate: ?Qué quiero lograr con esta presentación? Conoce a tu público: Realiza un análisis FODA (Fortalezas, Oportunidades, Debilidades y Amenazas) de tu público. Investiga a tu audiencia en redes sociales y foros online para comprender sus intereses. Adapta tu mensaje y lenguaje: Emplea un lenguaje sencillo y directo, evitando tecnicismos. Narra historias y ejemplos que conecten con tu audiencia.

Recently, we were developing an advertising campaign for a new disruptive technology product. Before launching the campaign, we decided to conduct a pilot study with a select group of potential consumers and industry experts. We used a combination of online surveys and personal interviews to gather detailed feedback on our advertising proposal. We found that while the majority of respondents found the campaign innovative, some specific aspects did not resonate with them as we had hoped. Additionally, through the interviews, we gained valuable insights on how to improve message clarity and adjust visual creativity to increase impact.

1. Solicita feedback: - Crea un formulario online para recopilar feedback de forma rápida y eficiente. - Organiza sesiones de preguntas y respuestas en directo para interactuar con tu público. 2. Utiliza encuestas, entrevistas o grupos focales: - Dise?a encuestas con preguntas relevantes y fáciles de responder. - Realiza entrevistas a expertos en tu campo para obtener información en profundidad. 3. Analiza los comentarios en busca de patrones y áreas de mejora: - Utiliza herramientas de análisis de datos para identificar tendencias en los comentarios. - Crea mapas mentales para visualizar las diferentes ideas y opiniones.

We use feedback as a roadmap for iterative improvement. Incorporating constructive feedback into successive drafts for the presentation, refining content, structure, and delivery based on the insights gained. Such method ensures that the presentation evolves to better resonate with target audience's needs and expectations.

The feedback you get from core team members, or early audiences by way of questions or feedback are all things the final or future audience are also likely to have. Therefore, these early readouts or run-throughs allow you to adjust your presentation to proactively address these questions by way of adding additional information, context, or background via current slides, additional slides, or voiceover. Early feedback is a gift for making great presentations. I would recommend always seeking it out from several levels early on: someone close to the work, someone somewhat familiar with the space, and someone who knows very little about the project. Good luck!

A/B testing, match market models and ROI analysis will be helpful in determining the content and structure of approach. These pilots help evaluate various approaches in real time before scaleup and customise marketing mix not at audience only but also geography level.

Hay dos elementos primordiales en esta instancia: el primero, comprender profundamente el objetivo del estudio y cuáles son las preguntas de negocio clave para que cada cosa que digamos en la presentación esté encaminada a responderlas; y la segunda, conocer a la audiencia, esto es, saber a ciencia cierta quiénes van a ver la presentación para determinar la forma en la que vamos a construirla en cuanto a enfoque, jerga, tono, tipo de gráficos, nivel de detalle, entre otros.

The most important thing when it comes to a presentation in general, is knowing your audience, and how they're more likely to perceive and interpret data. The ideal case is to curate only as much data as your audience needs. An influx of data does not necessarily make your case more extensive, it can merely be a dump that's perhaps not required. Create a feedback loop within your team or close circle to understand how impactful a particular data set is to them. Take that feedback, and simplify, modify, quantify, and make compact, your content as per their recommendations (which acts as your internal test).

A. Utiliza la fórmula de la meta comunicación: 1. Antecedentes 2. Problema 3. Reflexión 4. Solución 5. Reflexión con CTA B. Organiza tu contenido: 1. Utiliza la técnica del "storytelling" para crear una narrativa atractiva. 2. Desarrolla un esquema que te ayude a mantener el hilo conductor de tu presentación. C. Destaca las conclusiones y recomendaciones: 1. Utiliza frases impactantes y visuales para que tus ideas sean memorables. 2. Presenta tus recomendaciones de forma clara y accionable.

The content of a presentation based on feedback and surveys should give equal importance to all viewpoints, as it is likely that most of the reader/viewer of the presentation have a different perspective than the ones most survey/ feedback respondents have opined for. Possibilities of outcomes of all viewpoints should be discussed with the possibility of uncertainty of execution in each case.

The flow of presentation should be in a Summary followed by raw data explained format. Secondly, the viewpoints should also be put into share on the basis of type of respondents so that it should make a clear sense to the audience as why there is a particular response for a particular respondent group.

Feedback can be your aides to get the presentation structure right. Be impressed by the tips for the flow or transitions of the arguments and the clarity provided. Whether your audience got it or not, did you excel in driving it home? Exploit this awareness by taking stairs up your logical organization and ensuring that your main points make sense to the reader.

Now that lot of data is available, there is tendency to get lost in it. The presenter should be clear in terms of action points that needs to be landed. For this the advice is to mention the takeouts in each slide and support by relevant data with implications on brand. Each slide should lead to next either diving further or next related output.Feedback can be taken from non related team to check if deck is self explanatory and simple yet actionable .

El informe es el fruto tangible de una investigación, el documento al que vamos a acudir cuando queramos divulgar sus hallazgos, hacer seguimiento a KPI’s o, simplemente, hacer un repaso de sus conclusiones. Por ende, constituye un factor determinante en el éxito de cualquier estudio investigativo. Para que un informe tenga impacto consideremos lo siguiente: ?Su redacción debe ser impecable. ?Debe contener gráficas simples y amigables a la vista. ?Limitar los datos a aquellos que soporten la historia que queremos contar. Todo lo demás puede ir en el apéndice. ?Cada diapositiva debe tener sentido dentro de la historia. ?Usar el código de colores de la marca. ?Y, lo más importante, debe incluir conclusiones claras y pertinentes.

Previo a la presentación es necesario entender cuál era el objetivo de la presentación, y los "action standards". Eso permitirá ser mas asertivo en la presentación sin que los resultados se tomen personales. Además de la claridad en el mensaje, muchas veces la investigación nos da tanta información que es fácil perderse, organizar la información para contar una historia enfocada en un mensaje clave será fundamental para que el objetivo de la investigación se cumpla, esta bien tener back ups, pero para transmitir información, menos es más. El mensaje clave debe tener 6 palabras máximo, y tiene que ser el objetivo del presentador que ese sea el mensaje que se lleve la audiencia.

El informe es el fruto tangible de una investigación, el documento al que vamos a acudir cuando queramos divulgar sus hallazgos, hacer seguimiento a KPI’s o, simplemente, hacer un repaso de sus conclusiones. Por ende, constituye un factor determinante en el éxito de cualquier estudio investigativo. Para que un informe tenga impacto consideremos lo siguiente: ?Su redacción debe ser impecable. ?Debe contener gráficas simples y amigables a la vista. ?Limitar los datos a aquellos que soporten la historia que queremos contar. Todo lo demás puede ir en el apéndice. ?Cada diapositiva debe tener sentido dentro de la historia. ?Usar el código de colores de la marca. ?Y, lo más importante, debe incluir conclusiones claras y pertinentes.

1. Crea presentaciones visuales: - Utiliza herramientas como Miro, y Canva para crear presentaciones atractivas. - Incorpora imágenes, gráficos y videos de alta calidad. 2. Asegúrate de que tu dise?o sea profesional: - Utiliza una paleta de colores consistente y una tipografía legible. - Mantén un dise?o limpio y ordenado para evitar sobrecargar a tu audiencia.

As an expert in market research, I led a project to launch an advertising campaign for an innovative product. We gathered feedback on the visual design, finding that while creative, some elements didn’t resonate with the audience. We adjusted the color palette, text layout, and image clarity. As a result, the final campaign was a resounding success, increasing brand awareness by 30% and generating a 25% increase in sales in the first quarter after launch.??

The presentation should have consistent color and style so that the readers' attention is not diverted with them. Also, concluding slides can have a different color theme so that if some one wants to read the conclusion due to lack of time they can do so. And most important, the entire presentation should be labeled. For instance, If the reader is on first chapter/ topics of discussion and there are 12 chapters/ topics of discussion, then on each slide the brief name of all topics should be there wherein the other 11 topics are greyed which that slide does not cover, and the one it covers should be highlighted. It will offer the reader a clarity in understanding as which topic he is reading so that the content should make sense to them.

With AI and design support features , this task has been simplified a lot . The color and tone should always be brand templates.

We often preview presentations with key stakeholders before presenting to the broader secondary audiences (board, full staff, management tiers, etc.). As a part of that preview, we ask for profiles of those who will be in the larger audience (esp., what hot buttons and issues are likely to prompt discussion). Knowing something of these secondary audiences' interests is very helpful as you "read the room" during presentations. If you know some issues are likely to generate considerable conversation, plan your data delivery time accordingly. Bottom line, it is very important to collaborate on the story that will be presented to key stakeholders. That avoids surprises and helps assure that you meet/exceed expectations!

If the deck is simplified then the presenter can control the narrative in the meeting. We are not living in non tech era to remember all numbers but keep the backups ready to pullout as and when required. Pause and think before replying and make simple statements rather than using TLAs. Sometimes technical explanation helps but should be done keeping the audience in mind.

1. Practica tu presentación: - Grabate ensayando tu presentación para identificar áreas de mejora. - Practica frente a un público amigo o familiar para recibir feedback. 2. Modula tu voz, haz contacto visual y utiliza un lenguaje corporal adecuado: - Varía el tono de tu voz para mantener la atención del público. - Mueve los ojos por la sala para conectar con todos los asistentes. 3. Mantén la atención del público: - Incluye preguntas, juegos o actividades interactivas en tu presentación. - Comparte anécdotas personales o ejemplos relevantes para tu público.

While delivering presentation also try to check the facial expression of the audience. This will help in focusing and elaborating on those points that they want and imparting less focus on those which have lesser significance for the audience. Also, invite the audience for a brief Q&A in-between the topics and a full-fledged discussion after the presentation is over.

The best feedback comes from people who do not have any brief about what the presentation is for. Ask them if they understand what the presentation is telling as a story and what is it conveying. If a person who doesn't know the subject is able to understand the presentation, you've got it right. Marketing research could be complex to explain. Findings have a tendency to go tangential. Hence, lowest common denominator always works.

A good way to get feedback is to get it back in a structured way, so implementation is easier and to ensure you don't receive inconsequential feedback, outside of what matters most. There would have been key objectives set at the beginning of the research. Accordingly when presenting back the outcomes, consider a simple 5 point likert scale to get feedback on these objectives. As objectives are generally the crux of the matter getting feedback will be quick and easy. Also have an open ended section to gather rich data & further probing & seeking to understand can then be done through 1 to 1 quick chats if need be. In short keep audience focused on providing feedback where it matters & then 1 to 1s to account for any idiosyncracies.

Act on that feedback or it will become deafening. Distinguish hints and put first those that have a visible result to clarity or user interaction. Improve your script and flow of elections to form a whole story with the right context and the right expressions.

Don't present rafts of dull charts, construct an dialogue with stakeholder audience to meet the research objectives and present the key findings, the insights and brand/business implications. Give the stakeholders real value. This entails aligning with them before the event and ensuring all key question areas are strategically covered off.

You have to realize that even the best market research still needs to be sold to someone (see Daniel Pink's "To Sell is Human"). So, how do you sell it? If your audience doesn't understand the WIFM (what's in it for me), you've lost. So how do you win? 1) What will an understanding of your research mean to the intended audience? 2) How will your research challenge their dogmatic belief / provide them with something they didn't know? 3) How can they act on the information to get a positive outcome? What shouldn't you do: 1) Get lost in the details 2) Forget to pay attention to the audience to make sure they are connecting 3) Assume people will figure out the why 4) Lead with how awesome you or the analytics are

In addition to traditional feedback channels, explore innovative methods such as interactive polling or live audience engagement platforms. These technologies not only facilitate real-time feedback but also enhance audience participation and comprehension, enriching the overall presentation experience.

Getting feedback is necessary. It obviously depends on your audience and what your objective is. I have always found charting to be a very good weapon of mass distraction. Rehearsals and timing is essential. It adds confidence and establishes conviction. Mostly, I have always worked backwards ie start with all the data points available and cutting them down based on relevancy. Following the McKinsey Way of ME-CE helped me tremendously in these decisions.