In public relations, influencer relationships are vital for reaching and engaging your target audience. But what if your influencers are losing interest, trust, or loyalty in your brand? How can you win them back and restore your reputation? Here are some tips to help you reconnect and rebuild your influencer partnerships.
Before you reach out to your influencers, you need to understand why they are slipping away. Is it because of a change in their niche, audience, or preferences? Is it because of a mistake or misunderstanding on your part? Is it because of a competitor's offer or strategy? Analyze your influencer data, feedback, and communication history to identify the root causes and the extent of the damage.
Certainly, to regain momentum in our influencer relationships, we'll focus on enhancing engagement and collaboration. We'll reassess our current strategy, identify areas for improvement, and proactively reach out to influencers for open communication. Strengthening our value proposition and offering unique opportunities will be key. Let's prioritize building genuine connections and demonstrating our commitment to mutually beneficial partnerships.
Populating the salespipeline is a crucial task. Too often people get tied up working with demanding clients and when the client goes elsewhere they find that they haven't populated the pipeline and have a gap. Every client has a value, some positive and some negative, let the negative value clients go - kiss them off not piss them off - but have new clients waiting to step-up.
Precisely, one should assess the situation properly & should react promptly. Some of the things you can do to avoid such situations ( slipping away your influencers ) are :- 1. Treat creators as trusted partners. 2. Provide creative freedom. 3. Provide guidance when necessary. 4. Share your influencers content (even when you're not in it). 5. Show your appreciation. 6. Always be thinking long-term.
Assess the value of each relationship. What is their impact and is their interest strong? Prioritize by tiers but don't ignore the up-and-coming.
Building, maintaining and sustaining relationships are key in having mutually beneficial relationships with influencers and clients. You should see the influencer as a trusted thought partner. My recommendations: 1. Name your goals early and often. 2. Revisit the initial strategy plan and make adjustments as needed and necessary to reach your goal. 3. Find the best way to effectively communicate with the influencer. Make sure communication is streamlined through a regular channel. 4. Address the situation early. Name things early. Don't let it fester. 4. Do your research and have supporting documents. Be able to communicate where things aren't working. 4. At the end of the project be sure to have a way to touch base with the influencer.
If you have made a mistake or offended your influencers, you need to apologize sincerely and promptly. Acknowledge your error, express your regret, and explain how you will avoid it in the future. If you have not made a mistake, but your influencers feel neglected or underappreciated, you need to show them some gratitude and recognition. Thank them for their collaboration, highlight their achievements, and celebrate their milestones.
Absolutely, apologising sincerely and promptly could lead your relationship to the next level, if your apology lacks empathy or contrition, the public may interpret your brand as tone deaf and remorseless. Make it clear the brand empathizes with the victims involved and understands why customers are upset. Social media is all about personal connection, so embrace the human side of it. At the same time appreciating your influencers is also crucial, a sincere thank you?can make your influencer relationship feel more personal and less suit and tie. Don't put pressure on them by thanking them for content they haven't posted yet. Instead, you can thank them for the awesome content they've already created.
Before you speak T.H.I.N.K T is it True? H is it Helpful? I is it Inspiring? N is it Necessary? K is it Kind? This wil help you create empathy and Strategic thinking
Depending on what happened, an apology might not be enough. Pair your apology with concise actions you will be taking to make things right moving forward. This could be changing a policy, improving training, working with an outside organization to make changes, etc. Words without actions tend to mean little.
No need for a red carpet; just sprinkle some gratitude glitter! Ever hit a wrong note? It happens. What's important is the recovery melody. What happens when apologies are sincere and gratitude is a constant refrain? It's like a beautiful composition that transcends imperfection. Working with influencers is like a duet; sometimes, the notes may not be pitch-perfect. Valueing authenticity means owning up to mistakes and appreciating the magic influencers bring to the table. Ready to create a symphony of goodwill? If a misstep occurs, apologize genuinely, express regret, share the encore plan, and get the confetti ready for the next milestone. #GratitudeEncore
??Dans l'ère des réseaux sociaux et de l'information instantanée, la préservation de la réputation est cruciale. En cas de crise, il est impératif d'adopter une approche proactive, transparente et responsable. Concrètement, cela implique de reconna?tre l'incident, d'assumer la responsabilité et de présenter des excuses de manière sincère. #Responsabilité #Engagement
One of the reasons your influencers may be slipping away is that your expectations and offers are no longer aligned with their goals and values. You need to review your influencer contracts, guidelines, and incentives, and see if they need to be updated or renegotiated. You may need to offer more creative freedom, flexibility, or compensation to your influencers, or adjust your performance metrics, content requirements, or deadlines.
In my view, staying attuned to influencers' evolving goals and values is paramount. The intricacy lies in regularly reviewing influencer contracts, guidelines, and incentives to ensure alignment with their expectations. The diversity of updating or renegotiating terms may involve offering more creative freedom, flexibility, or enhanced compensation. Adjusting performance metrics, content requirements, or deadlines adds a variety of responsiveness, showcasing a commitment to fostering a mutually beneficial partnership. It's about remaining adaptable and ensuring our offers resonate with influencers' aspirations, creating an environment where both parties thrive collaboratively.
En ocasiones, un cambio puede ser necesario. Sobre todo en las relaciones más duraderas, puesto que las expectativas u objetivos pueden haber cambiado y no todo el mundo sabe o se atreve a expresarlos
Souvent, des ajustements sont nécessaires pour maintenir des relations durables, car les attentes ou les objectifs peuvent évoluer en fonction du client et la cible.
Considerar la opinión de los influencers y cómo éstas pueden ayudar a alinear objetivos, es algo fundamental hoy en día. Lograr acuerdos en que las partes se vean beneficiadas por una comunicación de ida y vuela, permitirá alcanzar de manera fluida los objetivos pactados.
I believe in BRANDING and SPONSORSHIPS, so we will start a relationship that will be hard to measure just from a couple of successful posts if that ultimately will generate revenue. This is where the "voice" of the influencer has to be something that your company, product or services is compatible with. Once we had an Influencer on a niche market that only passed along their travel posts, but after some research we saw other posts that were not the king of themes and images that we wanted to be associated with and cancelled the project.
Another way to win back your influencers is to provide them with more value and variety in your collaboration. You can do this by offering them exclusive access, information, or opportunities related to your brand, such as product previews, interviews, events, or training. You can also introduce them to new formats, platforms, or campaigns that can help them grow their audience, skills, or income.
One of the main reasons influencer relationships slip away is because a lot of PR teams don’t treat them like media partners, & that’s exactly what they are. It’s a mutually beneficial relationship that needs to be cultivated and maintained. Frequent check ins are vital to ensure they are still operating in the same niche, whether they have a new focus or even just to brainstorm ideas for campaigns & to ask for feedback & input to keep improving. Treat them as a partner. But even when you do everything right, sometimes things go wrong, when they do, apologise sincerely, have a conversation and find a way to fix the situation. I can guarantee that influencers will appreciate and respect you and most of them will continue to work with you.
Any relationship with an influencer that revolves exclusively around monetary interests is an automatic risk. Influencer relationships should involve common goals and objectives beyond pure cash compensation. Moving from a transactional relationship to a partnership requires a set of mutually exclusive benefits for the company and the influencer.
Trabajamos con talentos que tienen audiencias digitales desde antes de que se llamaran influenciadores, y en estos a?os hemos tenidos que repensar la relación con ellos y el valor que le dan a los clientes y viceversa varias veces. Este es un mercado que toca evaluar constantemente.
Access and info are the currency in maintaining influencer and media relationships. We’re not out there to make friends. You gain trust by offering something others can’t or won’t. Can you offer inside info that others won’t have for days or weeks? Time with an executive with a unique, candid perspective? Data and insights that can’t be found elsewhere? Advance warning of a significant decision or product launch? If so, you might be able to add value for an influencer or reporter. Otherwise, if you’re not building toward a relationship where you can one day offer unique value, you might just be wasting everyone’s time.
Proposer une valeur ajoutée se présente comme une stratégie efficace pour reconquérir nos influenceurs, qu'ils soient collaborateurs, confrères ou clients...
One of the best ways to reconnect and rebuild your influencer relationships is to ask for their feedback and input. This shows that you respect their opinions, value their insights, and care about their satisfaction. You can ask them for feedback on your products, services, or messages, or for input on your strategy, goals, or challenges. You can also invite them to co-create content, brainstorm ideas, or join a community of your influencers.
Precisely, asking for a feedback & input could play a vital role in your influencers retention. When you know where your product or service is lacking in delivering the certain needs of your clients, then you can easily alter what is required to reach highest level of satisfaction. ?
The best way to influence is to lead by example which means asking how to improve the current to trail towards a promising future. When you show up to listen without judgments, not taking anything personally then you will grow and surely figure out why influence is decreasing. Ask folks to stack rank the feedback and prioritize themes so you can understand how to better contribute.
En phase, solliciter l'avis des influenceurs est une stratégie constructive pour rétablir et fortifier nos relations. Leur demander des retours sur nos produits, services ou stratégies démontre notre engagement envers leur expertise, renfor?ant ainsi la collaboration mutuelle. La co-création de contenu et l'invitation à réfléchir ensemble ajoutent une dimension collaborative à notre partenariat.
In my experience, one of the most effective ways to rebuild and reconnect to your influencer relationship is to reevaluate your approach and seek authentic feedback. Generally the feedback you receive will help to improve upon your ability to understand and communicate with others in a way that shows that you’re showing up for them in a meaningful and positive way. One that creates an environment where all voices are heard and valued. This approach creates a sense for belonging and allows everyone a seat at the table which in turn allows for greater collaboration and freedom to express your thoughts without stifling the ideas and opinions of your influencer circle. Continue to use feedback as a method to improve your performance!
There may be multiple reasons for not aligning well with an influencer. However, the important thing is respecting the boundaries and even if it doesn't work out, parting the ways amicably.
Finally, you need to act on your promises and plans to win back your influencers. You need to follow up on your apologies, appreciation, adjustments, additions, and requests, and show that you are committed to improving your collaboration. You also need to monitor and measure your influencer relationships, and track their progress, performance, and potential. You need to communicate regularly, transparently, and authentically with your influencers, and show them that you are a reliable and respectful partner.
So true! Same goes for sales… sure you could make an initial sale with a client but if you don’t follow through on the execution with integrity - forget about ever making a second sale let alone build a mutually beneficial long term partnership!
Keep your words. After the apology and follow up also know that it is important to not repeat what made the influencers to slip. But also remember to create solutions that equally beneficial to both sides because you don’t want your company to suffer neither the influencer.
Key part. Do what you say you will. If not tomorrow then fairly soon. This is an important step to build trust. Empty promises really kill off that element.
Once you have pledged to fix an issue, it must be fixed. If a company keeps selling a defective product, even after saying 'sorry', no amount of PR can help. Fix the problem, and let people know that it's been fixed, and that you're working on making sure it doesn't get 'broken' again
There is nothing more important than keeping your word. In business your word is your bond. Clients and colleagues will respect you more for being dependable more than anything else. In any situation you may not always deliver favorable news, but there is nothing like depending on someone and knowing that they will be come through.
One other thing to consider is perhaps it is time to engage a different influencer rather than chase a particular one you have depended on in the past. Businesses, people and focuses change over time as we grow and develop. Perhaps the reasons for the change in relationship is part of the natural evolution of relationships and it is time to form other alliances.
L’ “intelletto generale” è il risultato del lavoro sociale e della cooperazione umana, e non può essere posseduto da singoli individui, ma piuttosto appartiene alla società nel suo insieme: si riferisce alla conoscenza collettiva e alla capacità intellettuale della società, che si sviluppa attraverso l’interazione e la collaborazione tra le persone.
Lege nicht so viel Wert auf die Meinung von Influencern. Mache das, was zu dir bzw. deinem Unternehmen passt. Es hilft nicht, irgendwelche Klimmzüge für Influencer zu machen, wenn du deine Ankündigung/Versprechen nachher nicht halten kannst.
Maintaining relationships in the PR industry is sacrosanct to your career and net worth. As a PR professional, the first step to overcoming challenges in maintaining relationships with influencers is the thought that influencers are people too. You cannot treat them as mere transactions that would fetch good coverage for your brand. Treat them with mutual respect and as equal partners with a shared goal of achieving a good campaign for your client. Every creator has their own niche and it is important to work with them proactively to incorporate their expertise into your campaign. A personal shout out to the influencer on social media will give you a better chance at maintaining a relationship. Acknowledgment goes a long way.
Remember to maintain regular, open, and honest communication. Keep them informed about your strategies, changes in the industry, and how they fit into the bigger picture of your brand's journey. Also, consider the power of networking - connect them with other influencers and brands to create a community, not just a partnership.