You’re trying to track your partnership metrics. What’s the best tool to use?

Indicators for success, a combination of leading and lagging Leading: - # of partner meetings, # of leads/referrals, # of integration installs, # of partner marketing activities, etc Lagging: - new deals, closed revenue, retention/expansion/NRR/NPS A great leader knows how to TRACK and REACT to what these indicators are telling you in real time Step 1 = track Step 2 = immerse yourself in the data and get better over time at pivoting based on what data tells you

A partner program is only as good as it's metrics, but not all metrics need to be directly related to revenue or leads. Sometimes the best metrics to measure, especially in a new program, are activities that build trust, rapport and alignment on customer value for both you and the partner. These type of metrics could include: -# of partner product demos attended -# of meetings with new partners -# of comarketing initiatives planned -Partner sales engagements planned -Partner leadership alignment If you can nail down those activities, the tradiotonal partner metrics wins will follow: -partner leads -closed won partner deals -higher retention on partner deals when it comes to renewal time

At pigment, we use our own software, which is an enterprise performance management application. This is particularly useful because it already has all of our top line financial plans, headcount plans, and sales targets in there. So as we create our partner KPI’s and targets, we can easily pull in info from these other plans

In addition to the basic qualitative and quantitative metrics, a comprehensive approach to partnership metrics should include benchmarking against industry standards and competitor data for a comparative analysis. It's crucial to distinguish between short-term metrics, such as immediate sales increases, and long-term metrics, like brand alignment or market penetration, to understand the full impact of the partnership.

Over my time in Partnerships, monitoring soft and hard KPIs and OKRs are fundamental. In my opinion, from a foundational view, three very important partnership metrics are: ROI (Return on Investment): Assessing the financial gains relative to the costs of the partnership helps measure its overall effectiveness. Customer Acquisition Cost (CAC): Understanding how much it costs to acquire a new customer through the partnership helps evaluate its efficiency in driving customer growth. Customer Lifetime Value (CLV): Evaluating the long-term value of customers gained through the partnership provides insights into its sustainability and impact on overall business performance.

If you are a startup or in early stages of building a partnership program you really don't need partnership management software. You should be very careful not to invest money and more importantly time into a system to handle things that can be accomplished in a couple hours with low effort manually. Be careful of falling into that trap.

A partnership management software streamlines partnership activities by centralizing communication, tracking, and performance evaluation. It boosts efficiency, provides data insights, fosters collaboration, ensures compliance, and scales with business growth.

Taking the best care for your partners from the very first one to several, means creating your best business journey. Do not neglect it and center your effort in people rather than organizations. Attracting or getting close to a relevant partner is the best effort you can make for yourself!

To track performance of the partners and to see on which market/ in which partner to invest. With only handful of partners this could be measured manually but when number of partners grows, we need a tool to track it.

Partnership management software is essential for tracking, managing and optimizing partnership performance. It makes it easy to track metrics, communicate with partners, manage contracts, and develop collaboration strategies.

The selection of partnership management software is akin to crafting a tailored suit – meticulous and strategic. One must meticulously evaluate requirements, explore options, dissect features, gauge scalability, assess integration capabilities, probe customization avenues, scrutinize support mechanisms, factor in training provisions, and weigh the cost against value. Opt for a solution harmonizing with your business ethos and operational nuances.

Before choosing any partnership management software it is essential to understand: - What data needs to be collected there? - How it should be tracked? - Who is the software targeting: internal teams, partner collaboration or a combination of both? Only after answering these questions one should proceed with the partnership software selection!

When choosing partnership management software, consider: The ability to track important metrics for your specific partnerships. Effective communication features with partners. Integration with other tools and systems you use. Ease of use and learning. Data security. Costs and scalability.

Na escolha do sistema ideal ou do melhor, você deve primeiro se perguntar; - Quais as minhas necessidades; - Que informa??es desejo ter através do sistema; - Como isso vai me ajudar; Com essas perguntas você pode ter um direcionamento no melhor sistema para você a ser escolhido.

There are many Sofware that would allow to measure metrics, but in our particular case for the partnership with our digital agency we are implementing portermetrics.com

Embark on the partnership voyage with seasoned captains like PartnerStack, Impact, Allbound, Channeltivity, and Partnerize. These platforms offer a suite of tools for partnership governance, performance tracking, and collaborative optimization, steering your ventures toward fruitful horizons.

Salesforce Strategic Relationships is just one of many a great ways manage and track partnerships. In my experience we use this within and across VA as we have conducted due diligence, MOU’s and CRADA’s. The other great thing is the opportunity to build out reports, graphs, and dashboards and export for end of year reporting.

What are some examples of partnership management software? Some examples of partnership management software include: PartnerStack Allbound Impartner Post Affiliate Pro Channeltivity

Impact : Offre une solution complète pour gérer les partenariats à travers divers canaux. PartnerStack : Spécialisé dans la gestion des programmes d'affiliation et de partenariat pour les entreprises SaaS. Post Affiliate Pro : Fournit des outils avancés pour le suivi des affiliés et la gestion des commissions. TUNE : Propose une plateforme flexible pour gérer des partenariats marketing à grande échelle. Affise : Con?u pour les réseaux d'affiliation, permettant une gestion efficace des campagnes et des partenaires. Ces logiciels varient en fonctionnalités, intégrations disponibles, et modèles de tarification, offrant des solutions adaptées à différents besoins de gestion de partenariats.

HubSpot, Salesforce, and Pipedrive are indeed popular and effective software solutions for various aspects of business management, including customer relationship management (CRM) and sales processes. Their features and functionalities make them valuable tools for optimizing business operations and enhancing overall efficiency.

From my experience, it’s all about setting a solid foundation to track your metrics. Imagine needing a data-point for partner deals in 2023 that you technically have, but it wasn’t organized in a way you can simply run a report. Oof. For example, if you’re in a CRM like Salesforce, enable your team to attach partner reps and partner accounts as objects, rather than open text fields. From there, you can get even deeper with your data and assign personas, partner types, run automations, etc to those objects. MQL’s/SAO’s/MRR via partners is a pre-requisite to partner reporting in 2024. It shows you directionally how you’re performing, but doesn’t give you the numbers you need to make true data-driven decisions.

Unlock the true potential of partnership management software through a strategic blueprint. Establish crystal-clear objectives, cultivate transparent dialogue with partners, furnish comprehensive training and support structures, steer decisions with data-driven insights, conduct periodic performance audits, solicit constructive feedback, and incentivize desired behaviors. Such a holistic approach ensures a symbiotic and flourishing partnership ecosystem.

How to use partnership management software effectively? To use partnership management software effectively: Set clear metrics and objectives for your partnerships. Train your team on how to use the tool. Maintain open and regular communication with your partners. Use the data and insights provided by the software to make informed decisions and optimize your partnerships. Be open to adjusting your strategies based on the results and feedback you receive.

Before you begin using the tool, set goals and metrics for the partnership, defining what you are trying to accomplish and how you will measure success, but also planning what members will use the tool and what their roles will be. We will then monitor the progress of the project to ensure that these planned operational procedures are being followed, as well as the availability of the members of the team. If the actual operation does not go as planned, we change some of the resource allocation or evaluation methods, and share this information with the members in real time to correct the direction of the overall project.

Uma gest?o eficaz através do software tem que ser medido a "a??o" x ''resultado produzido". Através da a??o tomada dentro do planejamento estratégico, poderemos medir com o objetivo pretendido.

Beyond the fundamental pillars lie facets critical for holistic partnership management. Delve into the user experience realm, fortify security measures, embrace mobile accessibility, harness the power of community engagement, anticipate scalability demands, and future-proof your investment. By embracing these considerations, you craft a robust foundation for sustained partnership excellence.

Here's what else to consider. In addition to the points mentioned, also consider: Customer support provided by the software provider. Reviews and feedback from other users about the tool. Software customization and flexibility to meet the specific needs of your company and your partnerships. Updates and continuous development of the tool to keep up with changes in the market and user demands.

N?o busque que te traga coisas que sua organiza??o n?o precisa. Enxergue o software de gest?o como um agente de transforma??o da sua organiza??o.