To retain brand voice while working with external agencies, I begin by communicating clear brand rules such as tone, messaging pillars, and audience insights. I also urge open contact to answer any questions and ensure uniformity in all outputs.???

Collaborating with external agencies can be like a game of telephone, with your brand voice at risk of getting lost in translation. Here’s how to keep it loud and clear: 1. Set the Stage: Start with a detailed brand guide. Share it like it’s the holy grail. 2. Communicate Continuously: Regular check-ins aren’t just for hospitals. Keep the communication flowing to ensure everyone’s on the same page. 3. Be the Brand Ambassador: Appoint a brand guardian—a.k.a. you—to oversee all communications and ensure your brand voice doesn’t wander off like a lost puppy. Remember, clear guidelines and active involvement ensure your brand sounds like itself, even if someone else is holding the mic.

It is very important to establish strict rules and guidelines as far as working with external agencies and their involvement in promoting your brand is concerned. Do not fully rely or be dependent. Be involved in the routine tasks and do a quality check for example social media content before it is posted online. This is important because external agency personnel do not know your organisation, you do. You know its culture and ethos because you are physically and mentally present in it unlike external agencies and personnel that you work with. Your presence and involvement are crucial to keep your brand voice intact. Insist on consistent use of content style, brand guidelines, font typeface, brand colours, etc. in all communications.

Entendo que, quando trabalho com parceiros externos, eu n?o tenho o objetivo de que minha marca permane?a intacta. Tenho o objetivo de que minha marca evolua, cres?a, melhore. Muito importante é ter agências alinhadas à marca em termos de propósito e vis?o. Um fornecedor que compreende o propósito vai respeitar a marca, vai trabalhar o branding de forma a expandir a vis?o e a percep??o da marca externamente. Claro que, para isso tudo funcionar é fundamental um trabalho de onboarding e briefing feitos no detalhe, com tempo e método. Também é muito importante que se forne?a n?o só um MIV consistente, mas informa??es qualitativas sobre tom de voz, cultura, dos e dont's.

To maintain brand voice while collaborating with external agencies, I start by sharing clear brand guidelines, including tone, messaging pillars, and audience insights. Regular feedback sessions and example content help align their work with our expectations. I also encourage open communication to clarify any questions, ensuring consistency across all outputs.