Your can make sure it resonates by; - Using audience research to tailor your messaging to their specific needs. - Focusing on pain points and how your product solves them. - Speaking their language by using industry-specific terms and tone. - Highlighting unique benefits that align with their priorities.

To resonate with a niche audience, focus on understanding their specific needs and preferences. Craft personalized messaging that reflects their identity and highlights your unique selling points. Continuously test and refine your approach to optimize engagement and loyalty.

It might be niche but speaking in acronyms alienates people. Don’t assume everyone is up to speed, so make your language accessible

Use the target's own words in your messaging! I don't mean quotes or testimonials (although those always help). I mean that you should interview this target audience about their pain points, their workflow, and how they view your product. It gets your messaging out of Google docs and internal swirl, and straight to the people who are buying. However the client/prospect describes the problem will resonate better than most internally crafted copy. Combine that with a deep sense of what makes you unique. Most B2B buyers do their research before ever talking to a rep. Don't pitch them on why they need a solution, educate them on why they need you!