Managing both equally is very important. These few tips might works for us : Time Blocking - Dedicate specific time slots for lead generation, treating them as non-negotiable. Focus on High-Value Leads - Use your CRM to prioritize leads based on revenue potential, industry fit, or decision-making authority to maximize returns. Leverage Automation - Utilize tools like HubSpot, Salesforce, or LinkedIn Sales Navigator to automate tasks like follow-ups, lead scoring, and data entry. Delegate Non-Core Tasks - Outsource or assign tasks such as admin work or lead research to focus on strategic efforts. Set Clear Goals - Define measurable objectives, like scheduling a set number of discovery calls or adding qualified leads weekly.

A lot of sales people have heard the saying "always be closing," but really you should "always be prospecting." If you never stop prospecting, you'll always have a full pipeline full of opportunities. The easiest way to make sure you spend time on lead generation is to time block it on your schedule, preferably in the morning before taking any sales calls.

To stay focused on lead generation despite a busy schedule, time-block specific hours for it, prioritize high-value leads, automate repetitive tasks, and batch sales meetings to create more focused work periods for outreach.