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You're struggling to track your social media metrics. What's the best tool to use?

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If you're running a community outreach campaign on social media, you need to measure your impact and engagement. But how do you track your performance across different platforms and metrics? What's the best tool to use? In this article, we'll show you how to choose a social media management tool that suits your needs and goals.

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1 Why you need a social media management tool

A social media management tool is a software or app that helps you plan, create, publish, monitor, and analyze your social media content. It can save you time, money, and hassle by automating and streamlining your tasks. It can also help you improve your strategy, reach, and results by providing you with data and insights.

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2 What to look for in a social media management tool

When selecting a social media management tool for your community outreach campaign, you should consider its compatibility, functionality, analytics, reporting, and pricing. The tool should support the platforms you use, such as Facebook, Twitter, Instagram, and LinkedIn. It should also offer features like scheduling, posting, replying, and editing. Additionally, the tool should provide the metrics you care about such as impressions, clicks, shares, comments, and likes. Furthermore, it should generate reports such as dashboards and graphs. Lastly, it should fit your budget and offer the plans and options you prefer.

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3 How to compare different social media management tools

Once you have a list of potential tools that meet your criteria, you need to compare them and see which one offers the best value and performance. To do this, you should test the tools yourself by signing up for free trials or demos. Additionally, read reviews from other users and experts to get feedback and ratings on the tools. Lastly, check the customer service and technical support options that the tools offer. See how responsive and helpful they are and how they handle issues and queries. Doing this will help you determine which tool is right for you.

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Alexandra Samuels

Social Media Marketer| Open to new opportunities| Self Care Sunday newsletter
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Determine what is the best tools for your organization and what you hope to accomplish. Also, look at pricing and if you have it in the budget. I would check reviews from others who use that tool

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4 How to use a social media management tool effectively

Once you choose a tool to suit your needs and goals, it is essential to use it effectively to get the best results. To do this, set SMART objectives, plan your content in advance, monitor your activity, and analyze the results. Start by defining what you want to achieve with your social media campaign and how you will measure success. Create a content calendar and schedule posts for each platform and audience. Use a variety of formats and topics to keep followers engaged. Track posts and interactions, responding promptly and politely to comments and messages. Manage notifications and alerts with the tool. Measure performance and progress, generate reports and insights, identify strengths and weaknesses, then adjust strategy accordingly.

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5 How to learn more about social media management tools

If you're interested in learning more about social media management tools and how to use them for your community outreach campaign, there are a few resources to look into. Popular blogs and podcasts, such as Social Media Examiner, Buffer, and Hootsuite, can provide insight into social media trends, tips, and tools. Online courses and webinars from Udemy, Coursera, and Skillshare can teach you how to use social media management tools and improve your skills. Additionally, joining online communities and forums like Reddit, Quora, and Facebook groups can give you the opportunity to ask questions, share experiences, and receive advice from other social media managers and experts.

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Déborah Longuet ??

?? Responsable de Communication Freelance | Promotion Culturelle et Spectacle Vivant ??
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Personnellement, j'ai recours à Metricool, et sur leur cha?ne YouTube, vous trouverez de nombreux mini-tutoriels pour vous familiariser avec ses fonctionnalités.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to track your social media metrics. What's the best tool to use?

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2

3

4

5

6

1 Why you need a social media management tool

2 What to look for in a social media management tool

3 How to compare different social media management tools

4 How to use a social media management tool effectively

5 How to learn more about social media management tools

6 Here’s what else to consider

Community Outreach

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You're struggling to track your social media metrics. What's the best tool to use?

1

2

3

4

5

6

1 Why you need a social media management tool

2 What to look for in a social media management tool

3 How to compare different social media management tools

4 How to use a social media management tool effectively

5 How to learn more about social media management tools

6 Here’s what else to consider

Community Outreach

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