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You're struggling to manage your sales funnel. How can you improve your results?

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A sales funnel is a process that guides your prospects from awareness to purchase, and beyond. It helps you prioritize your actions, measure your performance, and optimize your conversion rates. But managing a sales funnel can be challenging, especially if you have a lot of leads, a complex product, or a long sales cycle. How can you improve your results and close more deals? Here are some tips to help you.

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Artem Brytchenko ????

Driving Field Force Productivity & Customer Engagement | CEO @ Platforce
Hernán Gimeno

Enterprise Account Executive @ Monotype

1 Define your stages

The first step is to define the stages of your sales funnel, based on your buyer's journey and your sales cycle. For example, you might have stages like lead generation, qualification, presentation, negotiation, and closing. Each stage should have clear criteria, goals, and actions that move the prospect to the next stage. This will help you track your progress, identify bottlenecks, and focus on the most promising opportunities.

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Artem Brytchenko ????

Driving Field Force Productivity & Customer Engagement | CEO @ Platforce
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For me it all starts with a thorough analysis of the funnel stages, identifying bottlenecks and areas for improvement. Personally, I enhance lead qualification criteria, ensuring a more targeted and efficient pipeline. I also try to prioritize timely and personalized follow-ups, leveraging CRM tools to streamline communication. Implementing automation for routine tasks allows me to allocate more time to high-impact activities. And one more thing that, in my experience, can help a lot in tuning the funnel is fostering collaboration with the marketing team for better lead generation and nurturing.

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Umar Lateef

Founder of replicate.so | Co-Founder @ earlybird.so
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Start by mapping your sales funnel end-to-end - defining each stage from first contact to closed deal with clear expectations per phase. Establish ideal conversion rates, timeframes and requirements for opportunities to progress between stages.

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2 Use a CRM system

A customer relationship management (CRM) system is a software tool that helps you organize, manage, and automate your sales funnel. It allows you to store and update your contact information, activities, notes, and documents in one place. It also helps you segment your leads, assign tasks, schedule follow-ups, send emails, and generate reports. A CRM system can save you time, improve your communication, and increase your efficiency.

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Umar Lateef

Founder of replicate.so | Co-Founder @ earlybird.so
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Implement a CRM centralizing lead tracking, rep assignments and deal diagnostics. Standard visibility into red/yellow/green status indicators based on intelligent scoring algorithms spotlights action priorities across both individual deals and broader funnel patterns easily.

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3 Qualify your leads

Not all leads are created equal. Some are more likely to buy than others, and some are more valuable than others. You need to qualify your leads based on their fit, interest, and readiness to buy. You can use criteria like budget, authority, need, and timeline (BANT) to assess your leads. You can also use lead scoring to rank your leads based on their behavior and engagement. Qualifying your leads will help you prioritize your resources, tailor your messages, and avoid wasting time on unqualified prospects.

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Hernán Gimeno

Enterprise Account Executive @ Monotype
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A ruthless disqualifying mindset is ironically what will bring life to your pipeline. You want to be in a position where your Top of the Funnel is filled with much more leads that you can handle but only the best ones go down the funnel. Consider testing for commitment, interest and purchasing power before BANT or MEDDICC: perfect-looking prospects that don't commit are always the ones that destroy forecasts.

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Umar Lateef

Founder of replicate.so | Co-Founder @ earlybird.so
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Assess inbound inquiries against ideal customer criteria to filter high-potential matches warranting sales nurturing effort versus low-relevance tire kickers diluting funnel velocity. Profile leads on role authority, budget availability, demonstrated need and solution fit readiness to allocate resources judiciously.

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4 Nurture your leads

Most leads are not ready to buy right away. They need to be nurtured with relevant and valuable content that educates them, builds trust, and addresses their pain points. You can use email marketing, social media, webinars, case studies, and other content formats to nurture your leads. You can also use automation and personalization to deliver the right content at the right time. Nurturing your leads will help you stay in touch, increase your credibility, and move them closer to a purchase decision.

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Umar Lateef

Founder of replicate.so | Co-Founder @ earlybird.so
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Continually engage qualified prospects through valuable education, insights and tools tailored to their maturation stage. This consultative guidance earns trust forging sales conversations in time. Meet leads where there are, not where you want them to be.

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5 Follow up effectively

The last step is to follow up with your leads until they become customers. You need to be persistent, but not pushy. You need to be responsive, but not intrusive. You need to be helpful, but not salesy. You need to follow up with the right frequency, channel, and message. You can use a follow-up strategy that includes calls, emails, texts, and social media. You can also use triggers like downloads, web visits, or events to follow up. Following up effectively will help you overcome objections, close gaps, and close deals.

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Umar Lateef

Founder of replicate.so | Co-Founder @ earlybird.so
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Persistently monitor lagging deals at risk of stalling. Proactively inquire about impending selections, then address final hurdles through helpful recommendations versus pushy pestering. Reliable outreach prevents promising opportunities from needlessly slipping away silently.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to manage your sales funnel. How can you improve your results?

1

2

3

4

5

6

1 Define your stages

2 Use a CRM system

3 Qualify your leads

4 Nurture your leads

5 Follow up effectively

6 Here’s what else to consider

Technical Sales

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You're struggling to manage your sales funnel. How can you improve your results?

1

2

3

4

5

6

1 Define your stages

2 Use a CRM system

3 Qualify your leads

4 Nurture your leads

5 Follow up effectively

6 Here’s what else to consider

Technical Sales

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感谢您的反馈

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