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You’re struggling to keep up with your workload. How can delegation help you manage your time better?

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If you're a marketing researcher, you know how demanding your job can be. You have to collect and analyze data, design surveys and experiments, write reports and presentations, and communicate with clients and stakeholders. Sometimes, it feels like you have too much on your plate and not enough time to do it all. How can you cope with this situation and avoid stress and burnout? One possible solution is delegation.

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1 What is delegation?

Delegation is the process of assigning tasks and responsibilities to other people who have the skills and resources to perform them. Delegation can help you free up some of your time, focus on your core competencies, and leverage the talents and expertise of your team members. Delegation can also improve the quality and efficiency of your work, as well as the motivation and satisfaction of your staff.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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I’ve said this many times market researchers are extremely intelligent people. It also takes years to master the several components of this craft. Because of ongoing practice to master their profession, it is challenging for many to delegate and share responsibilities for a project. I advise always starting a project with several researchers participating from the very start. Discuss the objective - together. Then respondents, approach and everything else. But do it together. Delegate responsibilities but keep the entire team in the loop on the progress. This will allow all members to assist when needed and learn about each other’s responsibilities.

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Murray-Waldron (Dcjs)

seal and dispo clerk 1 at New York State Division of Criminal Justice Services
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First thing I do is prioritize my work on a daily basis. I categorize most important to least important. If I am working on a special task, I get that done first. I find staying consistent and proof reading for errors is a must, before submission.

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Farhan Gulzar

Data Crunching Officer at Eye on Ivy | Admission Officer | Aviation Graduate | Helping students achieve their academic dreams
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keep up with your workload. By transferring tasks to others, you free up time to focus on high-priority activities that require your expertise. Delegating tasks effectively involves identifying which tasks to delegate based on urgency and importance, choosing the right person for the job, communicating clearly, providing support, and recognizing achievements. This process not only increases productivity but also empowers your team, allowing you to concentrate on tasks that drive growth and success.

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2 Why is delegation important for marketing research?

Marketing research is a complex and multidisciplinary field that requires a variety of skills and knowledge. To avoid errors, delays, and frustration, delegation can be a great solution. By delegating the workload among different people with the appropriate skills and experience for each task, you can take advantage of the strengths and perspectives of your team members to enhance the creativity and validity of your research. You can also delegate routine and administrative tasks that consume your time and energy, such as data entry, formatting, and proofreading. Additionally, if there are tasks that are outside your scope or expertise, such as legal, ethical, or technical issues, you can delegate those too. Lastly, delegating the tasks that are less critical or urgent can help you prioritize the ones that are more important or strategic.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Simply put - it is a major challenge to conduct a market research project all alone. You need experts in various fields and components of the process. There are firms out there utilizing experts in numerous areas - so it all doesn’t fall upon one person. Delegating alleviates the pressure on one individual and helps move the project forward at a rapid pace. There are many strong and experienced freelancers out there who can also conduct a full project - if you choose that path, I always advise someone with at least 10-15 years of experience.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Simply put - it is a major challenge to conduct a market research project all alone. You need experts in various fields and components of the process. There are firms out there utilizing experts in numerous areas - so it all doesn’t fall upon one person. Delegating alleviates the pressure on one individual and helps move the project forward at a rapid pace. There are many strong and experienced freelancers out there who can also conduct a full project - if you choose that path, I always advise someone with at least 10-15 years of experience.

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3 How to delegate effectively?

Delegation is not just handing off tasks to other people and hoping for the best. It requires careful planning, communication, and follow-up. To delegate effectively, you should first identify the tasks that you can delegate and the ones that you need to keep for yourself. Consider your project goals, deadlines, and resources, as well as your own strengths and weaknesses. Then, choose the right person for each task. Think about their skills, availability, interest, and performance. Avoid overloading or underutilizing anyone. When delegating a task, explain it clearly and concisely. Specify the expectations, objectives, criteria, and deliverables. Give them the authority, autonomy, and support they need to complete the task. Trust them to do their job without micromanaging them. Monitor the progress and outcomes of the task by checking in regularly and offering guidance or recognition when necessary. Address any issues or concerns promptly and constructively.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Delegating isn’t something we’re born with. Perfectionist - like market researchers - need time to develop this as part of their core leadership qualities. I would suggest starting with distribution of small tasks. Include more than one team member so they can learn from each other along the way. Ask them tough questions - questions a client might ask them. Prepare them for the random phone call a client might conduct asking about the status, etc. Delegating isn’t enough you must also prepare them for real world situations with the client or you might be holding their skills sets back.

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4 What are the benefits of delegation?

Delegation can bring many advantages to you, your team, and your project. For example, it can help you save time and energy for the most important tasks, as well as improve the quality and efficiency of your work by utilizing the skills and expertise of others. Furthermore, delegation can be a great learning opportunity for you and your team members, while also fostering a culture of collaboration, trust, and accountability. Finally, it is an effective way to enhance the motivation, satisfaction, and retention of your staff by giving them opportunities to grow and contribute.

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5 What are the challenges of delegation?

Delegation is not always easy or straightforward. You may feel reluctant to delegate, especially if you are accustomed to doing everything yourself, or if you are worried about losing control or credibility. Your team members may also be resistant to delegation or confused about their roles and responsibilities. Additionally, there can be difficulties in the execution of the task, such as misunderstandings, miscommunications, delays, or quality issues. Furthermore, you may have to address any consequences or feedback of the task, such as complaints, criticisms, or revisions.

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6 How to overcome the challenges of delegation?

Delegation is a skill that can be honed through practice and feedback. To make it work for you, recognize the value of delegation for your success and well-being. Openly communicate with your team members and listen to their opinions and concerns. Provide clear guidance and feedback, while also appreciating their efforts and achievements. Address any problems or mistakes promptly and constructively, then use those experiences to learn from them. Lastly, evaluate the results of the task and delegation process, while also identifying areas for improvement.

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