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You're struggling to keep up with your content analytics. How can you make sense of it all?

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If you're a content manager, you know how important it is to track and measure the performance of your content. But with so many metrics, tools, and reports, it can be overwhelming to make sense of it all. How do you know what to focus on, what to improve, and what to report to your stakeholders? In this article, we'll show you some tips and best practices to help you simplify and streamline your content analytics process.

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Jonny Viccari

?? +130k YouTuber | Sai da CLT para Criar Conteúdo :)

1 Define your goals and KPIs

Before you dive into the data, you need to have a clear idea of what you want to achieve with your content and how you'll measure it. Your goals should be aligned with your business objectives, your audience needs, and your content strategy. Your key performance indicators (KPIs) should be specific, measurable, achievable, relevant, and time-bound. For example, if your goal is to increase brand awareness, your KPIs could be traffic, social shares, and mentions. If your goal is to generate leads, your KPIs could be conversions, sign-ups, and downloads.

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2 Choose the right tools and platforms

There are many tools and platforms available to help you collect, analyze, and visualize your content analytics. But you don't need to use them all. You should choose the ones that suit your needs, budget, and skills. Some of the most popular and useful ones are Google Analytics, Google Search Console, Google Data Studio, SEMrush, Moz, and HubSpot. You can also use content management systems (CMS) like WordPress, Drupal, or Squarespace that have built-in analytics features. The key is to integrate your tools and platforms so that you can access and compare your data from different sources.

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3 Create a dashboard and a report

A dashboard is a visual representation of your content analytics that shows the most important metrics and trends at a glance. A report is a detailed document that explains the data, insights, and recommendations based on your goals and KPIs. You should create both a dashboard and a report to monitor and communicate your content performance. You can use tools like Google Data Studio, Excel, or PowerPoint to create your dashboard and report. You should update them regularly and share them with your team, clients, or managers.

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Jonny Viccari

?? +130k YouTuber | Sai da CLT para Criar Conteúdo :)
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Utilizo o Google data studio para análise dos conteúdos. De preferência ter um painel com todas as informa??es principais para você simplifica muito o tempo que gasta com suas análises Tente automatizar utilizando inteligência artificial

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4 Analyze and optimize your content

The last step is to use your content analytics to improve your content quality, relevance, and effectiveness. You should look for patterns, gaps, and opportunities in your data and ask yourself questions like: What content is driving the most traffic, engagement, and conversions? What content is underperforming or outdated? What keywords are ranking well or poorly? What channels are bringing the most or least visitors? What actions are users taking or not taking on your site? Based on your analysis, you should optimize your content by editing, updating, deleting, or creating new content that meets your goals and KPIs.

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Jonny Viccari

?? +130k YouTuber | Sai da CLT para Criar Conteúdo :)
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Utilize de ferramentas de Inteligência artificial para otimizar conteúdo via SEO, no YouTube tem o tubbebuddy e o VidIQ Mas existem ferramentas para todas as redes

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jonny Viccari

?? +130k YouTuber | Sai da CLT para Criar Conteúdo :)
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O cruzamento de métricas e poder manipula-las te dá uma visual única para interpretar. Além disso pe?o que softwares de IA interpretem os dados para mim, assim se perdi algo eles me avisam

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You're struggling to keep up with your content analytics. How can you make sense of it all?

1

2

3

4

5

1 Define your goals and KPIs

2 Choose the right tools and platforms

3 Create a dashboard and a report

4 Analyze and optimize your content

5 Here’s what else to consider

Content Management

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You're struggling to keep up with your content analytics. How can you make sense of it all?

1

2

3

4

5

1 Define your goals and KPIs

2 Choose the right tools and platforms

3 Create a dashboard and a report

4 Analyze and optimize your content

5 Here’s what else to consider

Content Management

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感谢您的反馈

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