You're struggling to keep up with the latest content marketing trends. How can you get ahead of the curve?

Use social listening tools to help you monitor content marketing trends. Tools like Google Alert and Sprout Social come in handy. Also, follow top thought leaders and you can all stay on top of trends and what they are currently talking about. Subscribe to relevant newsletters that serve you the trends as they come.

It's easy to assume that you'd want to see what the industry is saying here and delve into marketing 101, best practice, industry articles and case studies. But actually, you want to do the opposite. Look at your customer behaviour, because the content they're sharing and talking about is the stuff that is really cutting through and creating word of mouth. If your resource and time are limited, be really selective. Choose to focus on the channel the majority of your audience use, and immerse yourself in that world as a consumer, not as a marketer.

There are always new content marketing trends. Jumping on everyone will only make you exhaust your resources without any significant ROI. That's why it's important to clearly define your goals and target audience before you try a new trend. You can make informed decisions on which trend to follow and which to let go when you have clearly defined goals and target audience. This way, you minimize your use of resources and maximise your return on investment (ROI).

Before you're in the latest content marketing trends, please take a moment to define what you want to achieve and who you're targeting. For instance, if lead generation is your aim, consider crafting gated content like ebooks or webinars. I think it's important that you understand your audience. If they are a younger demographic, incorporating video or interactive content might resonate better. This thoughtful approach ensures that your content not only stays trendy but also serves its purpose effectively.

The first sentence says it all: Before you dive into the latest content marketing trends, you need to have a clear idea of what you want to achieve and who you want to reach. One marketing trend that has grown in popularity is podcasting. I love podcasts, but they aren't the right choice for every business. You could hop on that bandwagon, but unless you're prepared to commit, you might as well keep the receipts for the gear you bought. What if your audience doesn't listen to podcasts? There's always the "next big thing" in marketing, but a significant part of strategy involves making choices about what you AREN'T going to do. And let's be honest, half the time, these trends are just regurgitated ideas, repackaged slightly differently

When it comes to content marketing, trends will always come and go. The most important thing is to intimately understand your audience and identify how they best like receiving their content. Not all trends will be relevant or resonate with your audience. Don't just follow a trend because everyone is doing it - that will keep you in a constantly spinning on the hamster wheel. Do your research by talking to your audience and seeing what is resonating with competitors. Don't be afraid to try new things and be a trailblazer - within reason! Like anything in life, balance is key.

Research the trends that have a high likelihood of helping you achieve your marketing goals. The aim is for you to identify current gaps in your industry and find ways to take advantage of the opportunity presented by that gap. The top performing realtors, for example, starting using virtual tours to market their properties in the post-COVID epoch because virtual tours allow their prospective clients to inspect the properties that interest them from anywhere they are.

Why study trends when you can create your own? Yes, it's helpful to know what others are doing. But make them watch out for you as well.

La mejor forma de estar al día con las tendencias es vivirlas como usuario y entender que tu marca no debe estar en todas. Herramientas como Google Trends me ayudan a analizar más allá de una simple conversación que se generó en social media y contrarrestar si para el negocio del cliente es conveniente estar ahí o no. Incluso puedes identificar oportunidades para tú mismo crear una tendencia y anticiparte.

The social media channels you want to use are themselves a great place to conduct your research. TikTok is being used more like a search engine and therfore a key place to research what your ideal audience is consuming and engaging with.

The best digital marketers test their marketing initiatives before doing a full launch. Don't hesitate to experiment and test new marketing initiatives. You'll be surprised to learn that an easily ignored marketing initiative can bring you huge success and help you reach your goals. Just ensure you put proper data and analytics system in place so that you can gain the best insights from your tests and experimentation. If you're testing on your website, Google Tag Manager and Analytics 4 are FREE analytics solutions that are used by the best content marketers in the world. Platform-specific analytics solutions like LinkedIn Insight Tag 2.0 and Meta Pixel can help you derive valuable insights from your marketing data, too.

- Durch den Austausch mit anderen Online & Offline wird man auf neue Trends aufmerksam, man kann sich auf Netzwerkevents oder auch bei Linkedin mit Menschen austauschen. - Durch Lektüre = Bücher zum Thema kann man auf neue Ideen & Skills aufmerksam werden. - Das konsumieren von Content von Creatoren und Unternehmen, abspeichern & Skreenshots + Notizen kann man interessante Ideen archivieren und sammeln. - Das schauen bei Gleichgesinnten aus der Branche aber auch au?erhalb kommt man auf neue spannede Ideen. - durch News von Branchenprofis & Experten sowie Medien die sich mit Content befassen, Zeitschriften usw. wird man über Neues informiert. - Das schauen in die Staaten & UK hilft ebenfalls bei generieren neuer Ideen.

Testing your content is a vital task in understanding whether your content is or isn't working. Try lots of different content types, length of caption, CTAs etc and then check your insights. Your data is unique to you and can shine a light on what is performing well and achieving your goals.

Experimentation and testing essential for optimizing content strategy. Try diverse formats, messaging approaches to gauge audience response. Monitor performance metrics closely. Iterate based on insights gained, refine strategies accordingly. Embrace A/B testing, user feedback loops for continuous improvement. Flexibility and willingness to adapt paramount for staying ahead in ever-evolving content marketing landscape.

Keep experimenting to find the best content marketing channels for your business. Similarly, testing the content formats is important as well. After all, it let's you find what types of content perform better with your users.

The best way to keep up on the latest marketing trends is to BE the customer. When you're shopping online or scrolling through social media, pay close attention to what stands out. Keep your 'marketing hat' on 24/7!

Joining groups is a great way to share skills, collaborate with others and upskill. A few recommendations 1. Digital Women 2. Digital Boost 3. The Inner Hub Podcasts, newsletters and Instagram Broadcast Channels are other ways to get regular news.

Educating and updating yourself about the changes in the ever-dynamic content marketing industry is important to run successful campaigns. Imagine if anyone is still doing keyword stuffing in 2024, oblivious of the change in the algorithm of search engines. What a wasted effort that would be. Set Google Alerts that sends you the top updates on content marketing weekly. Join content marketing groups and communities. Take courses. Indulge yourself in trying out new content marketing tools, techniques, and practices. Staying updated isn't only important, but is also fun.

Attending a social media conference either virtually or in person is a great way to sharpen your skills and learn about emerging trends. Conferences not only introduce you to new ideas but to new people that you can follow and learn from as you try to stay ahead of the trends.

Use your downtime to listen to podcasts, listen to YouTube videos, and listen to LinkedIn Learning courses. Whether it's during your workouts at the gym or going for a run or walk, or during your daily commute, most people have a lot of downtime during the course of the week when they can easily absorb 30 to 60 minutes of professional development content each week.

Adopting a systematic approach is crucial to effectively managing the fast-paced world of content marketing. This involves setting up a clear plan and schedule for your content's creation and distribution phases, ensuring that you stay on top of trends without feeling overwhelmed. By maintaining a consistent and structured timeline, you can focus on producing high-quality content that resonates with your audience, ensuring your marketing efforts are consistent and impactful.

Having an effective and efficient system is the single best way to scale your content marketing efforts. Take the time to set up the system early on and reap the benefits later. This will 10x your content production. There are so many great tools out there that help with scheduling, such as Metricool. Having a system in place will help you and your team stay organized, on track and efficient.

Having a plan is the best way to set you up to achieve your goals. Once you know who you want to target, and what you would like to achieve set out a plan of what content you will create. This will help you to stay consistent, and map out key dates and events. If you prefer to go offline check out My Social Planner for a really well laid out planner to keep you organised.

Planning ahead is key to success in the content marketing. Make a content calendar to streamline your tasks. Schedule your posts to maintain your content campaigns.

Be you, be honest and tell your story. Try to include some form of education, entertainment or emotion in your content. People like to learn, to laugh and to feel something and this will keep them engaged.

Trends come and go (think flares!) but you can’t shoehorn your brand into the latest content fad. You have to remain true to your brand’s identity to ensure consistent engagement with your core following. Sometimes, new trends fit beautifully with your brand personality and for a while you will ride the crest of a new wave and pick up a whole new audience which you will need to nurture to turn into a loyal customer. A good content marketer will be aware of new trends but will have the brand understanding and creative experience to know which ones will work and which to give a wide berth to.

The best way to build authenticity in a crowded space is through vulnerability - unapologetically sharing your unique story. This is not only what people will remember about you, but will also allow them to form a personal connection to you. This will set you apart from the millions of other people online - because this specific story is unique to you and no one can replicate that. This is how you build long-term connection and an engaged audience that supports you.

Be very clear on who you are (or who your clients are) so you can authentically tell that story. Not everyone will love you, but that's a good thing! Be true to you and you'll organically attract your ideal audience.

Aquí está el eterno debate. Los creativos nos presionamos mucho para ser 100% originales, cuando siempre tenemos una fuente de inspiración. Al identificar una tendencia o scrollear conversación y que tu panza e instinto te diga: por aquí hay algo. Debes escucharlos y transformarlo en algo tuyo. Siempre y cuando lo mantengas fiel al voz y tono de la marca o desde donde estés hablando. No todos lo dirían de la misma forma. Ahí es cuando la creatividad y autenticidad necesitan del pensamiento estratégico. Ser fiel a ti mismo vendrá de la mano con el éxito.

Content marketing was predicated on marketers adopting the best practices from newspaper and magazine publishing. That was the last time marketers looked outside their echo chamber and it’s sad because there are so many untapped ideas from other areas of media. TL;DR: stop looking for content marketing trends and look outside the echo chamber for fresh ideas that’ll give you a competitive advantage.

Sign up to newsletters that keep you up to speed with the latest trends! A few favourites in the marketing/social media space include; 1. The Friday Club (my newsletter) 2. Geekout (Matt Navarra) 3. Social Minds Do some research to find newsletters that are popular in your industry!

One great way to stay ahead of content trends is to get outside of your bubble. For example, if you work in B2B marketing, look at what B2C and DTC brands are doing. Or, if you work in a particular industry, look at folks in other industries. It’s easy to get stuck in an echo chamber of sameness unless you make an effort to seek outside inspiration.

Don't blindly jump on every content marketing trend. Analyze the trend to ensure it can contribute to your content marketing goals and help you serve your target audience satisfactorily. This way, you're minimizing the usage of your marketing resources and maximising your return on investment.

Immer auf der neuesten Welle mitreiten zu müssen, kann enorm kraftraubend und frustrierend sein. Trends sind kurzlebig – Trends halt – und k?nnen niemals ersetzen, an ihrer Stelle mit dem zu überzeugen, was du bist, kannst und fühlst. Zeig uns DAS. ??