You’re struggling with internal communications. What’s the best way to get your message across?

Always remember that you're speaking to humans! Step outside your role as the writer or messenger and think of yourself as the audience. What do you need to hear? What messages feel real and meaningful to you? Plain, empathetic language goes a long way in connecting with your audience authentically.

Start by asking the right question(s) the right ways. Until your audience perceives the message as theirs, not just yours, you will struggle to be heard. Meet your audience where *they* live. Use examples that *they* can relate to. Outline the value of taking actions that are in *their* best interests. Find the words that *they* would use if they knew how.

If you know your audience, then you can create an impactful messaging. However, you might have different types of audiences within your company. Adapt and nail down your messages to each of them to reach them properly.

Too often, internal communication amounts to executives standing under their own balconies singing love songs to themselves. And who wants to listen to that? I use the same four-question rubric for every plan and piece of content I create: -- Who's it to -- who is the audience and what matters to them? -- Who's it from -- who will this audience listen to? -- What's the core message -- including the "who gives a sh*t?" for the audience? -- What do you want them to do -- what's the call to action (and there should ALWAYS be one)?

I think it is important to tailor internal comms messages to two key points: 1) Who is the core audience 2) what is the reaction we wish to generate Every kind of internal message, whether it is a simple announcement, or just communicating an SoP/ policy, or sharing internal news, or significant announcements, will generate different reactions in different sets of people, and it is important to know which is the most important core group we want to impact positively and tailor the message accordingly. Also, the impact we wish to deliver will guide us in how to package and deliver the message- using wit, humour, serious, matter-of-fact, data-backed, influencer etc, so content reaches the audience in a way they will be most receptive to.

Understand the pulse first before talking . See how the message can get across nicely maintaining relations . You need to balance good relations and also communicate the message clearly . Think through and bond first

Setting yourself up for success in communication is about more than writing something that sounds good. Before you respond to a comms request, get curious and ask "why". What is the communication objective? How does this support a key business outcome? Does this align with our core values? In internal comms, you're more than a mail delivery service. Use the comms development process to poke holes, improve processes, and get clear on purpose. A standard communication brief (even if it's just for your eyes) can be helpful as you start approaching comms through a more strategic lens.

Do not bury the lead! Let readers know up front about what you’re writing and whether you need something from them. Remember that brevity is the soul of wit. Write to your audience, not yourself. Spell check! Break up long paragraphs with visual stimuli – boldface, sections / subsections, bullets, etc. Brains get overwhelmed with information that is presented in a way that feels like reading will be work. Consider the idea that tone does not come across the same way in writing as it does when speaking – and modify accordingly. If you’re going to use acronyms, almost always spell them out on first usage. Give them the information then get out of there!

Create and vet a plan for outcomes you need. What measures or messages need to be communicated? What are the actions you want/need to take? What the questions will get? Who should be the spokesperson? Who are your sponsors? What are asking of the audience? How can they contribute? Where can they be involved and provide feedback? How will you measure the journey? What is your closed-loop process and who needs to be involved?

Never, ever send out a communication unless you know what you are intending the reader to take away. What's the benefit or purpose of sending? What is the key message and what are you hoping is the outcome? Is the audience going to need this information? If so, are you using the right channels to send it? Be clear if an action is required. Be clear if this is informational. Whatever you are sending have clarity of purpose first. This will guide what you say, how you say it and how you send it. Otherwise - rethink if this is necessary to send at all.

Vivemos uma era da "infotoxica??o", em que recebemos diversas ativa??es de conteúdos diariamente. Para "captar" a aten??o do leitor, é preciso ser criativo no conteúdo, entregando o texto de forma clara e relevante. Nosso papel, como comunicadores, é filtrar o máximo possível de volume de informa??es fornecidas, criando estratégias de comunica??o.

Entre várias tarefas que o comunicador deve executar para ter uma comunica??o efetiva, n?o podemos esquecer de um planejamento para execu??o e envio da informa??o. A infoxica??o está relacionada ao excesso de comunicados ao mesmo tempo e em vários canais.

Verstreute Kommunikationskan?le erzeugen Informationsflut und Missverst?ndnisse. Die regelm??ige Wiederholung und zielgerichtete Lenkung von Botschaften, Zielen, Strategien und Projekten festigt beim Mitarbeitenden das Wissen über die Dynamik und Vielfalt des Unternehmens, sodass dieser bef?higt wird, selbst aktiv zu werden und das Kommunizierte nachhaltig für sich und seinen Alltag zu adaptieren. Dabei ist die nachhaltige Interne-Kommunikation keine Einbahnstra?e. Denn auf dem Weg dorthin k?nnen die Hindernisse unterschiedlich hoch sein und auch die zu erreichenden Meilensteine k?nnen sich im Laufe des Geschehens ?ndern. Ganzheitliche Kommunikationsplattformen wie z.B. TeamBroadcaster verdienen die Aufmerksamkeit der Mitarbeitenden.

Having trouble with internal communications? Revisit your overall plan, and with any message that you want to send ask these questions: - Is this information necessary for the audience? - Is this the right channel/medium to send it? - Is this the right time to send it? - Who is it coming from? Too many messages, too many platforms, length of message, timing of messages - all impact how it will be received. Ensure you have clarity for the comms team, and ultimately for the audience - what information they should expect via what mode or channel, then be consistent and mindful on the length and language. Re-evaluate often to see how your messages are resonating. Too much noise and you are at risk of people tuning out.

"Being concise and consistent involves conveying information succinctly while maintaining a uniform message across all communication channels, ensuring clarity, professionalism, and effectiveness."

There is nothing like in person meeting with employees, regular All hands or Town hall meetings, followed by a written version so that everyone has a good level of information

To effectively reach a diverse workforce, employing a multi-channel communication strategy is crucial. Utilize emails, instant messaging, videos, blogs, social media, newsletters, and intranets. Sociabble exemplifies this approach by integrating web and mobile apps, newsletters, and digital signage, ensuring seamless content delivery across various platforms. Sociabble's standout feature is its ability to deliver the right content to the right audience at the right time, through curated content segmentation and personalized notifications, enhancing engagement for each unique employee need.

Ganzheitliche Kommunikationsl?sungen helfen Unternehmen dabei, Kommunikation zu vereinheitlichen und zu vereinfachen. Für eine zielgerichtete Kommunikation bedarf es formulierte Ziele die regelm??ig auf ihre Effektivit?t überprüft werden. Das alleinige Nutzen des Intranets erlaubt zwar die direkte Konnektivit?t zum Mitarbeiter, jedoch ist die Zug?nglichkeit auf Informationen oftmals aufw?ndig und über aktive Bet?tigung des Mitarbeiters zu erreichen. Die Reichweite ist demnach gering, da nicht alle Mitarbeiter den Aufwand betreiben, neue Informationen einzuholen. Push & Pull: Mitarbeitende sollten ohne aktives Handeln Informationen erhalten. Nicht der Mitarbeiter die Information, sondern die Information muss den Mitarbeiter erreichen.

"The art of communication is the language of leadership." - James Humes Diversifying the channels through which you deliver information is a critical strategy for enhancing internal communications. In today’s dynamic work environments, relying on a single medium can lead to missed messages and disengagement. Start by evaluating the unique needs and preferences of your audience. This understanding allows you to tailor your communications strategy effectively, incorporating a mix of emails, instant messaging platforms, intranets, and even face-to-face meetings or video calls for more complex discussions. Mix it up, do something unexpected, be memorable. People may not see a single message, but they can't help but tune in to a campaign!

Wichtig ist es in diesem Zusammenhang, nicht ausschlie?lich Top-Down zu kommunizieren, sondern auch fl?chig zu informieren. Führungskr?fte benachbarter Bereiche sch?tzen es, wenn sie über aktuelle Kampagnen zumindest informiert sind und die Aktivit?ten bei ihren eigenen Planungen berücksichtigen k?nnen. Hier kommt der zentralen internen Kommunikationsabteilung die wichtige Aufgabe zu, die unterschiedlichen Kommunikationsma?nahmen transparent zu machen und zu harmonisieren. So lassen sich Inhalte besser dosieren, ohne dass wichtige Informationen untergehen.

?Was man nicht messen kann, kann man nicht lenken“ (P. F. Drucker) Die Informationsdichte steigt, die Aufmerksamkeitsspanne sinkt. Zwei wichtige Trends, die in der Art und Weise der Kommunikation innerhalb der Organisation insbesondere künftig berücksichtigt werden müssen. Eine m?gliche und effektive Methode hierfür stellt die Quantifikation der Kommunikation dar, die die Wirkung der Kommunikation numerisch portr?tiert und anhand dieser durchleuchtet werden kann, ob und wie die kommunizierten Informationen bei den Mitarbeitenden wirken. Idealerweise flie?en diese Daten und Ergebnisse kontinuierlich in das Kommunikationsmanagement ein und es entsteht hierdurch ein kontinuierlicher Verbesserungsprozess für die interne Kommunikation.

Inviting feedback, invites ownership and promotes a culture of open communication. One can gain invaluable insight from survey responses and comments from team members, stakeholders and end-users in forums or one-on-one discussions.

When internal communications become nothing more than corporate jargon shoved down people's throats, it stifles engagement and breeds disconnection. Inviting feedback and input is the cornerstone of building trust and collaboration. From surveys and polls to live Q&A sessions, there's a plethora of avenues to tap into the insights and concerns of our colleagues. Tools like emojis and ratings add another layer, helping us gauge sentiment and satisfaction in real-time. But don't just gather feedback; act on it! Acknowledging and acting upon the feedback we receive is where the real magic happens.

Foster an environment that encourages open dialogue and active participation from employees. Provide platforms and avenues for two-way communication, inviting team members to not only ask questions but also freely share their perspectives and insights. Also, empowering them ( employees) to offer constructive feedback, enabling a collaborative exchange of ideas that strengthens mutual understanding and clarity.

Die Festlegung von Meilensteinen in Kommunikationskampagnen eignet sich gut, um messbare Ergebnisse als Zwischenschritt zu definieren und zu überprüfen, ob eine Nachjustierung z.B. hinsichtlich der Verst?ndlichkeit der Botschaft erforderlich ist. In jedem Fall sollte man eine Kommunikationskampagne in mehrere Phasen gliedern, die es erlauben, den Kurs absehbaren Problemen zu korrigieren.

Make sure that your communications have a little something to cater to each audience member type. For example, in a workplace audience there's those for whom emotion is effective to help them connect to the message, and then there's who need facts and data to feel like they can accept a message as worthy and credible. Using elements of storytelling can help weave the emotional and the analytical together for max impact.

Before trying to fix take a step back and assess why you're struggling. Are management actions in conflict with the communications? Are you sharing items that have no value for your internal teams? Do employees not trust what the company is telling them? You can do this assessment using a mix of qualitative and quantitative studies to find the root cause and then start fixing.

Quando se trata de enfrentar desafios na comunica??o interna, a chave está na clareza, consistência e escolha dos canais adequados para transmitir sua mensagem. Certifique-se de usar uma linguagem simples, direta e escolha plataformas que sejam acessíveis e eficazes para alcan?ar sua equipe de maneira eficaz.

For internal communication to be effective you need to consider many things but particularly, the age difference. Different generations would have particular way of communication that is perfect or effective for them. We have gen X that consider meetings as productive, millennials who believe most meetings should just be an email. Gen Z who believe the same message can just be communicated as a reel or a short video on Tik Tok video. For internal communication to be effective, various channels should be considered. The messaging should vary for the different audiences even when you are trying to communicate the same thing. Creativity should be infused, it should not get boring. Just get everybody on board at their level, be flexible.

What are you struggling with exactly? Understanding where the disconnect is will unlock new solutions and possibilities for you. Is it your writing style? Is it the delivery method? Are you doubling-down, circling back, and sticking a pin in corporate jargon? Get feedback from trusted peers. Look at the data you do have. Get clear on where you need to grow and then invest time in learning.