You’re struggling to improve your PR campaigns. How can you use content marketing tools to help?

Journalists are people, too! Content marketing stories that reach the average consumer also cross the screens of reporters, giving you a leg up in PR. #journalism #storytelling #PR #ContentMarketing

A few tools you can use to know your audience's impulse are: Google Analytics, BuzzSumo, or social media analytics to measure the performance of your content. Track key metrics such as website traffic, social shares, and engagement to assess the impact of your PR campaigns, to know more about them.

Content created for content marketing strategies can certainly be used in public relations as well and sometimes happens organically. For example, write an informative blog post on a topic and show up when a journalist is googling about that topic while they’re writing an article. They might quote you, link to you and even reach out for further comments.

When executed correctly, your content can be the news. I have done timely blog posts with tips for things like Crisis Awareness month that we reworked into PR, as long as announcing the release of annual trends ebooks or hiring guides, for example. A big part of PR success is the frequency and consistency of releases and leveraging content in this way can help fill the calendar in between product releases and other company announcements.

Leveraging analytics to understand audience engagement is crucial. Tools like Google Analytics can provide insights into how your audience interacts with your content. This data can guide where to focus your distribution efforts, ensuring you're reaching the right audience at the right time and in the most effective way.

Una vez creado tu contenido, con una correcta configuración SEO, puedes utilizar herramientas como Publifix.net para su distribución. Esto te permitirá acercar tus historias a todos los medios de comunicación afiliados al sitio, lo cual te brindará la posibilidad de amplificar tu mensaje a través de las audiencias de cada uno de estos medios de comunicación.

Don't be afraid to experiment! The world of PR and content marketing is constantly evolving, so stay curious, learn from others, and adapt your approach as needed. Think of it as a continuous journey, not a one-and-done sprint.

An idea to consider is the process of refining what branding image or "personality" your business, company, corporation has. What is the living breathing spirit and reason customers choose you? Why do you experience retention where other industry competition sees high turnover. As you experiment with delivery and content ideas that work for you and your brand, you can build with what you know tests well and create from there. The rest begins to fall into place.

I believe that we are on the best time to experiment with multiple formats, tools, platforms and content ideas! Never forget that the brand always evolves and so will your audience, if you are updating a PR strategy, give it some space to test new ideas.

Content marketing is a great way to level up public relations efforts. For example, let’s say people are not really responding to traditional email pitches, the content created on other channels that is in line with the pitch can also help the expert to stand out. Write blog posts, social posts, and whatever other assets are currently working. Connect with journalists on social channels, and maybe even share other marketing articles with them. “Hey, I thought you might find this interesting.” Sharing an article that they might find interesting is way less formal than an official email pitch, but it can also build the relationship with the person and establish you as an expert.