You're struggling to improve your marketing strategy. How can you use logical reasoning to get ahead?

Did you buy a franchise to make money or figure out a marketing strategy? Do you make money creating/selling a marketing strategy? How DO you make money - sounds like you’re not making money but how do the successful franchisees in your brand network make money? (I bet it’s not by creating marketing strategies because that’s not what your franchise sells). Quit wasting time. Your franchisor should be able to solve your problem with a support call. At a minimum let them tell you what you need to do to solve the problem. Then start doing what top franchisees do - they make money by selling the products/services represented by their brands.

If there are previous goals that you’d like to carry over, evaluate them further: why haven’t you hit those goals yet? Are there more resources you need? Is there disalignment among the team?

Begin by clearly defining what you aim to achieve with your marketing strategy. Use logical reasoning to break down your overarching goals into smaller, actionable objectives. For example, if your goal is to increase brand awareness, consider specific metrics like website traffic or social media engagement to measure success.

Understand the needs of your customers! Nothing is as important while developing a strong marketing strategy! In healthcare there are multiple sets of customers who’s needs must be considered and effectively addressed. The first and foremost are patients, it is critical to understand what patients are going through while coping with a chronic disease or condition! The next is the needs of the prescribing physician. Physicians today have so many stimuli that they have to assimilate and then make crucial decisions on treatment choice so anything that you can do to make their choice easier will pay dividends. Finally, someone needs to pay for the treatment or the medications and the payer’s needs have to be addressed!

Refining your marketing strategy starts by deeply understanding your audience. Analyze their behaviors, preferences, and pain points through data. Transform this data into a story and then craft targeted messages that resonate by telling that story. Test different approaches, measure responses, and adjust based on what works best. Logical reasoning shines when you link your strategy to what is relevant to your audience at this moment in time, leading to more effective and impactful marketing efforts.

Conduct thorough research to understand your target audience's demographics, interests, and behavior patterns. Use logical reasoning to analyze data and draw insights that will inform your content and messaging strategies. Utilize tools like surveys, analytics, and social listening to gather relevant information about your audience.

Analyze the marketing strategies and tactics employed by your competitors to identify gaps and opportunities in the market. Use logical reasoning to assess their strengths and weaknesses, and leverage this information to differentiate your brand and refine your own marketing approach.

Avoid making assumptions about your audience's preferences or the effectiveness of your marketing tactics without empirical evidence. Use logical reasoning to design experiments and A/B tests to validate your hypotheses. By systematically testing different variables, you can gain valuable insights into what resonates best with your audience and refine your strategy accordingly.

Actively solicit feedback from your audience, clients, and stakeholders to gain valuable insights into the effectiveness of your marketing efforts. Use logical reasoning to analyze feedback objectively, identifying recurring themes and areas for improvement. Adapt your strategy based on this feedback to optimize performance and better meet the needs of your audience.

Continuously evaluate and iterate on your marketing strategy based on new insights and changing market dynamics. Remain open to new ideas and emerging trends, and be willing to pivot your approach as needed. Additionally, seek out resources such as industry publications, online courses, and networking opportunities to stay informed and continuously enhance your skills as a marketer.

First, be illogical and talk to the trees if logic to get ahead is unclear. Go for a walk. Clear the mind and set an intention to tap into your own inner wisdom. Put your hands on the bark of a tree that seems to "know things". Trees have weathered storms and seasons, and they know what it is like to be still. Trees are like wise elders. Trees ground us as we are processing modern problems to come up with creative solutions that our competition might not be considering. Whether silent or aloud, ask your question. See what comes to mind as an answer within the first 5 seconds. This answer is a starting place. Get curious about the answer. Logic can be used to back up what your intuition knows. Even if this looks like a simple google search.