You’re struggling to get your press releases noticed. How can you use software to make them stand out?

Use AI! Wordtune tunes your words when you struggle to write engaging press release or pitch. You can ask it to insert a statistical fact, make an IYKYK joke. Or Wondercraft to turn your text into a podcast - a great idea to get the attention of busy journalists. Or create ChatGPT based on your press-release with CoconutAI. Convert your release into comics with AI... Of course, add the link to the boring text version as well for journalist to work with after you got them.

Salvation for PR people who are faced with ignoring press releases, or proposals they send to editors and journalists, will not come from any software... Sorry to shatter the illusion. In order for your messages to pass the trash can barrier, you must first of all accumulate a proven and rich track record of reliability and accuracy with the journalists. The message you send must bring with it some kind of message that has the potential to interest the general public. An attractive and good title, a short, clear and eloquent text will do the rest of the work. If you have time to add an infographic, attractive images or a short video to the package - even better. And yes: please do try to get to the right journalists...

One effective software tool you could use to enhance your press releases and increase their visibility is BuzzSumo. This platform allows you to analyze what content performs best in your industry or niche, helping you tailor your press releases to topics and formats that are more likely to attract attention. Additionally, BuzzSumo offers insights into key influencers who can amplify your message, aiding in outreach efforts to ensure your press releases get noticed by the right audience.

There are diverse software for aiding press release writing. So, all you have to consider is your need and budget. Based on those, you may know what software tool suits you.

Select a reputable press release distribution service or software tool that offers features such as targeted distribution, analytics, and multimedia integration. Platforms like PR Newswire, Business Wire, and Cision provide comprehensive solutions for distributing press releases to journalists, bloggers, influencers, and media outlets.

As with any content, the start determines the finish. For press releases, the headline has potent to offer or deny the audience's attention. The headline has to arouse the attention of the target. Be precise, concise, and with the objective of winning their hearts. With catchy headline, you will bait your catch and keep them in your communication loop.

Be aware that the reporter may adjust the headline if they write a news story based on your release. Don't ask for a correction unless there's an actual error in a number or pronunciation. Just trust. They understand their audience and the media's nuances best.

Create a Captivating Headline: Your headline should be attention-grabbing and summarize the news in an engaging manner. It’s the first thing people read, so make it count.

Your headline’s your make-or-break moment. It’s what hooks your audience or sends them scrolling. Tap into software that guides you to a headline that’s short, sweet, and packs a punch. Think clarity, curiosity, and a dash of keywords for that SEO boost. Aim for something that makes your press release the needle in the haystack.

To write a catchy headline for a press release, consider the following tips: Be concise: Keep your headline short and to the point, ideally under 10 words. Highlight the most important information: Focus on the most compelling aspect of your press release. Use action words: Use strong verbs to create a sense of urgency or excitement. Incorporate numbers or statistics: Quantifiable information can make your headline more intriguing. Appeal to emotion: Consider how your headline can evoke curiosity, excitement, or interest in your audience. Make it relevant: Ensure your headline accurately reflects the content of your press release.

Enhance your press release with images, videos, or infographics. Multimedia content can increase engagement and makes your release more shareable.

Don’t stop at text; bring your press release to life with multimedia. Use software to easily add vibrant images, captivating videos, or insightful infographics. These aren’t just pretty decorations—they amplify your message, add credibility, and encourage shares. Remember, a picture (or video) is worth a thousand words, especially in today’s scroll-happy world.

Incorporate multimedia elements such as images, videos, infographics, and embedded links to enhance the visual appeal and engagement of your press release. Visual content captures attention more effectively than text alone and helps convey your message in a memorable and impactful way. Ensure that multimedia elements are relevant, high-quality, and optimized for different devices and platforms.

Certainly! Incorporating multimedia elements into your press release headline can make it even more engaging. Here's an example: "Unveiling Innovation: Watch the Video and Dive Deeper into the Future of [Industry]!"

Adding a call to action should always make sense in your context and should be something "easy" to follow through - if you'd like them to visit your website, add the link, if you'd like them to sign up, make the process clean and fast, etc. Depending on who you'd like to reach, think about your call to action as something beneficial for your audience (will they get updates?/ be able to get involved etc.)

This may be contrarian, but all press releases are not newsworthy. With the massive layoffs across the media industry, offer authentic connections before pitching a Reporter. They already have a heavy workload, and coupled with mass layoffs, you're more likely to be heard after fostering a genuine connection. Reporters are human, too. Please treat them like such and stop using software to do the job you should be doing anyway.

I'll say this...choosing the right distribution partner is key...however, marketing teams need to realize that the goal of a press release may be to generate high-quality links and not generate eyeballs. If you are looking for eyeballs, spending $500 on a press release may not be as effective as spending $500 on paid ads. Most press release software do the same things...to track you'll want to set up Google Analytics correctly, as well as social media...you'll want to link to those. If you are committed to a press release campaign you'll want to integrate it with Social Media (since that is where many people get their "news").

Mass mailings do not work. Use software (be it AI, Cision or something else) to learn more about the reporters and tailor the content to them. You can tailor through a headline, of course, but most importantly, know that the person on the receiving end will be interested. Hit their beat.

This question caught my eye because it's written in a way to assume that press releases are the best approach to "get noticed." That's simply not true. If you want to "get noticed" by the media, for example, depending on the story my team and I may forgo a press release and focus on highly targeted, customized pitches directly to the relevant reporters. Additionally, "getting noticed" should look beyond a press release as the primary vehicle - ie via earned, owned, social and paid channels. Finally, if your press release isn't resonating, go back to the basics - the "why should I care?" factor. If your news isn't interesting to your target audience, formatting it into a press release won't change it.

Gone are the days when a press release was all text. Now in the age of Instagram, press releases need to be a tad innovative to catch attention. Use Adobe Creative to add infographics, images and other multi-media elements. Use design elements such as columns or boxes to highlight particular quotes or sections of your content. While disseminating, adopt a multi-channel approach. Distribute your press release organically through e-mail, newsletters, whatsapp and social media. If you have a few dollars to spare use a wire service to further spread the good word. In the age of ChatGPT, a lot of options are available, many of them free, but you as a PR professional will decide how best to use them strategically. #pressreleases #publicrelations

Be personal. Personalizing your email is the key - we typically use pitch format over the standard press release at my agency. Writing an angle and pitch specifically for the editor you're engaging with will get more attention because they know your email is for them and not coming from an email blast. Write a subject line similar to that editor's recent headlines. Tailoring leads to more successful pick-up.

Les journalistes sont à la recherche d'informations. Cela peut paraitre idiot à première vue, mais cette notion est cruciale pour faire la différence entre un dossier de presse lu et utilisé, et un dossier qui finit à la corbeille. Essayez de mettre en avant l'information qui peut être considérée comme intéressante pour le plus grand nombre dès l’accroche de votre mail ou de votre communiqué. Vous vous démarquerez des autres dossier et vous ferez gagner du temps aux journalistes.

A combination of compelling content, strategic targeting, and proactive outreach is required in order to increase the visibility of a press release being noticed.