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You’re struggling to get your point across. How can you make sure your message is heard?

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You’re a busy executive with a lot of responsibilities and goals. You need to communicate effectively with your team, your clients, your stakeholders, and your audience. But sometimes, you feel like your message is not getting through, or worse, getting misunderstood or ignored. How can you make sure your message is heard and understood in a noisy and competitive world? Here are some tips to help you craft and deliver clear, compelling, and persuasive messages that will make an impact.

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Kian Zarkechvari

Assistant Branch Manager - TD Wealth Private Wealth Management Leadership Focused | Strategic Thinker | Change agent…

1 Know your purpose

Before you start writing or speaking, ask yourself: what is the main goal of your message? What do you want your audience to think, feel, or do after hearing it? Having a clear purpose will help you focus your message and avoid unnecessary or irrelevant details. It will also help you tailor your message to your audience’s needs, interests, and expectations.

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Kian Zarkechvari

Assistant Branch Manager - TD Wealth Private Wealth Management Leadership Focused | Strategic Thinker | Change agent | Committed to Community | Mentor
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Before you begin writing or speaking, consider the main objective of your message. What impression do you intend to leave on your audience? Do you aim to inform, persuade, entertain, or inspire? Clarifying your purpose enables you to streamline your message, omitting irrelevant information, and aligning it with your audience's preferences and expectations. This approach fosters engagement and enhances communication effectiveness.

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Stephanie Denton

Chief of Staff | EOS Integrator | Operations, Strategy, and Client Services Expert | ClickUp Specialist | Innovation and Efficiency Champion | Masters Level | Licensed Practicing Counselor
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I always start with identifying the what, why, who and how around the message I am trying to get across. - -- - What am I trying to communicate and what am I hoping to get from it. - Why am I trying to communicate this - the purpose. - Who am I communicating to? - How should I approach this topic and this audience This gives structure and focus.

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2 Use the AIDA model

The AIDA model is a classic framework for creating effective messages that capture attention, generate interest, inspire desire, and motivate action. To structure your message in a logical and persuasive way, you should begin with something catchy that grabs your audience’s attention and makes them curious about your message. Then, provide background information, context, or evidence that supports your message and shows why it matters to your audience. After that, demonstrate the benefits and value of your message and how it can solve a problem or fulfill a need. Finally, end with a clear and specific call to action that tells your audience what you want them to do next. Make sure the action is easy, urgent, and measurable.

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Kian Zarkechvari

Assistant Branch Manager - TD Wealth Private Wealth Management Leadership Focused | Strategic Thinker | Change agent | Committed to Community | Mentor
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The AIDA model serves as a timeless blueprint for crafting compelling messages that captivate, engage, and drive action from your audience. To leverage this framework effectively, begin by seizing attention with an intriguing hook that piques curiosity and compels further exploration. Subsequently, furnish relevant background information, contextualizing your message and substantiating its significance to your audience. Next, spotlight the tangible benefits and value your message offers, elucidating how it addresses a specific challenge or fulfills a pressing need. Conclude with a precise and actionable call to arms, directing your audience towards a defined course of action that is both straightforward, time-sensitive, and quantifiable.

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3 Keep it simple and concise

When communicating, it's important to keep your message simple and concise. An overload of information, jargon, or complexity can cause confusion, boredom, or overwhelm your audience. To make sure your message is understood, here are some tips: utilize short sentences and paragraphs that are easy to read and understand; use simple and familiar words that are appropriate for your audience; opt for active voice over passive voice; include transitions and signposts to connect ideas; use bullet points, lists, or headings to break up text and highlight main points; and edit and proofread your message to eliminate any unnecessary words or information.

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Kian Zarkechvari

Assistant Branch Manager - TD Wealth Private Wealth Management Leadership Focused | Strategic Thinker | Change agent | Committed to Community | Mentor
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Effective communication hinges on simplicity and brevity to ensure clarity and engagement. Overloading your audience with excessive information, technical terms, or convoluted language risks confusion and disengagement. To enhance understanding, adhere to these strategies: employ concise sentences and paragraphs for readability; select straightforward, familiar language suitable for your audience's comprehension; prioritize active voice for directness and impact; integrate transitions and signposts to foster coherence and flow between ideas; utilize formatting tools like bullet points, lists, and headings to emphasize key points and facilitate navigation; and diligently edit and proofread to streamline your message.

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4 Use visuals and stories

In order to make your message more engaging and memorable, consider using visuals and stories that will further emphasize your message. Visuals such as charts, graphs, tables, images, videos, and infographics can help to illustrate your points in a clear and attractive way. Stories, case studies, or testimonials can also be used to demonstrate how your message has helped or impacted real people or situations, making it more credible and relatable. All of these elements will help to evoke emotions and create a connection with your audience.

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5 Get feedback and improve

Finally, to ensure your message is heard and understood, you should get feedback and improve it. Ask someone you trust for honest and constructive feedback. You can also test your message on a sample of your audience and measure their response. Additionally, use online tools to check for grammar, readability, or headline quality. Lastly, review your message yourself and ask if it achieves its purpose, follows the AIDA model, is simple and concise, and uses visuals and stories. Consider what changes you can make to make it better.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re struggling to get your point across. How can you make sure your message is heard?

1

2

3

4

5

6

1 Know your purpose

2 Use the AIDA model

3 Keep it simple and concise

4 Use visuals and stories

5 Get feedback and improve

6 Here’s what else to consider

Marketing

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You’re struggling to get your point across. How can you make sure your message is heard?

1

2

3

4

5

6

1 Know your purpose

2 Use the AIDA model

3 Keep it simple and concise

4 Use visuals and stories

5 Get feedback and improve

6 Here’s what else to consider

Marketing

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