You're struggling to get your content marketing off the ground. How can you make it soar?

Take it step by step and start with those 3 to create some structure: 1. What is your main goal of creating content? (inspiring, educating, promoting..) 2. What is your competitive advantage? (why would someone do business with you) 3. Who do you intend to talk to specifically? (what is your niche, person you talk to) If you need more inpo, research other creators who talk to similar audience or create similar content and see what formats they use.

By setting clear goals and knowing the audience one can boost its content marketing. To start, you can create interesting and useful content that matches what your audience wants and use different types of content, share on social media. Then refine the type of content that is getting more engagement to your platforms. Be consistent with when you post. Check how well your content is doing and learn from it. Keep things fresh, engaging, and adaptable to make your content marketing really take off!

Here's a key strategy to help your content marketing soar: - Amplify your audience's understanding: Ditch the guessing game: Go beyond demographics and create detailed buyer personas. Understand their pain points, aspirations, and online behavior. Conduct surveys, social media listening, or interview customers to gather real insights. Segment for focused impact: Divide your audience into smaller groups based on specific needs or interests. This allows you to tailor your content and messaging for maximum impact. Become a storyteller: Don't just inform, create narratives that resonate with your audience's emotions and values. Use data, anecdotes, and visuals to engage them on a deeper level.

Elevating your content marketing to achieve strategic lift-off requires a crafted approach that aligns with your brand’s narrative arc and resonates with your intended audience. Begin by crystallizing your Objectives and Key Results (OKRs) to set a clear direction and measurable outcomes. Know your Ideal Customer Profile (ICP) intimately — understanding their challenges, desires, and behavior is paramount.

Elevate your content marketing by understanding your audience and crafting a strategic plan. Focus on producing high-quality, diverse content optimized for SEO. Promote actively on social media, engage with influencers, and utilize email marketing for direct reach. Consistently analyze performance, adapting based on insights. Incorporate storytelling for emotional engagement and encourage user-generated content to boost trust. Consistency in publishing and innovation in formats and tactics are key. Experiment and iterate to find what resonates with your audience, driving better engagement and achieving your marketing objectives.

Develop a content strategy and target audience map. Write out the themes and topics your audience would want to see. This process fuels the execution process and ensures you stay on strategy.

Put yourself in your audience's shoes; see problems from their perspective. Solutions should resonate and convert. Dive into their key pain points, crafting content that seamlessly connects and converts. Revisit audience research, engage on social media, tap into customer calls, follow influencers. Craft detailed buyer personas and map their journey. Use gathered insights to refine your content strategy, ensuring it speaks directly to your Ideal Customer Profile (ICP). In this way, your content becomes a powerful tool for understanding, empathizing, and addressing your audience's needs.

The secret sauce is putting yourself in your audience's shoes and looking at their problems and pain areas from their perspective. Look at their world from their eyes and then try to be a part of their world offering much-needed solutions. When you get into the skin of their key problem areas, you'll be able to come up with the solutions. Not just their solutions but content solutions that will help to convert your audience into your customers. With that in mind, you'll be able to hit the bull's eye with the power of content with ease.

La création des personae (buyer personae et/ou user personae) est essentielle. D’après mon expérience, c’est une étape faite beaucoup trop rapidement par les marketeurs. Si vous êtes dans le B2B, oubliez les ??Michel - 3 enfants et 1 chien - aime jouer au golf?? et concentrez-vous plut?t sur les pain points. Attention : construire son persona depuis un brainstorming interne n’est jamais suffisant. La meilleure solution réside selon moi dans l’étude qualitative : des entretiens en profondeur avec les cibles que vous visez, riches en verbatims.. Une bonne fiche persona ne saurait se résumer à un joli A4 recto. Un minimum de densité et de?“chair” vous évitera par la suite de produire un contenu superficiel que ChatGPT aurait pu écrire.

To really get your audience, go where they are – forums, social media, and communities. Listen to their talk, and check what questions they're asking. Use surveys and analytics. Have real chats with them. Simple: Connect with professionals who are in direct contact with them, listen well, and you'll uncover their challenges and pains. It's about making a real connection where they feel understood.

Constraints create freedom. Staring at a blank page is not the best way to come up with great content. Instead, map out: - Days you want to post - Post formats - Post types Establishing a fixed structure & cadence will help you ideate and create better content. The other hidden benefit is: Consistency signals leadership. When it's clear to your audience that you have a strategy and can stick to it every week without missing, you gain authority. People follow leaders, not experts.

Content calendars are one of the most misleading parts of a content strategy, because folks often use them as a crutch. Your content calendar isn't your strategy—it's literally a calendar of deployments and go-live dates! So, it's important to keep in mind that your calendar has to be agile, where it can pivot as your audiences' needs do. Your calendar should also be focused around the core channels your brand/company can dominate and actually distribute content through the most successfully—and this is why it's important that your content calendar doesn't become the crux of your content strategy.

Foco é tudo. Separe um dia da semana ou turno só para esta finalidade. Você sempre terá mais desempenho fazendo uma tarefa com come?o, meio e fim. é muito ruim aquele sentimento diário do tipo "o que eu posto hoje". Você deve postar aquilo que você planejou. E uma das melhores formas de planejar o conteúdo é em cima de uma oferta semanal ou quinzenal. E quando falo "oferta" n?o é apenas sobre fazer uma promo??o. é sobre o que a sua marca tem a ofertar para o mundo naquele período. E tudo que tem planejamento e prazo: gera métricas. E estas geram aprendizados e maiores resultados no longo prazo.

Para criar um calendário eficiente você precisa: - definir seus objetivos - conhecer seu publico - escolher as plataformas sociais mais relevantes - definir uma frequência de postagem (sou a favor de: se você n?o tem alguém interessante para falar, n?o fale!) - crie categorias de conteúdo - escolha formatos de conteúdo (e teste eles!) - identifique datas importantes e que fa?am sentido para sua marca e seu publico - monitore e avalie o desempenho para sempre melhorar no próximo mês!

Develop a consistent posting schedule to maintain audience engagement. Plan your content in advance, considering seasonality and key events. SEMrush's Ultimate Guide to Content Marketing Strategy provides a comprehensive approach to creating and managing a content calendar.

Utilizo ferramentas como o SEMRush para fazer esse levantamento de palavras-chave, entendendo o volume de buscas para o termo e a dificuldade de ranqueamento. A ferramenta permite também saber quais sites est?o linkando para o site do seu concorrente, por exemplo, o que pode ser uma boa oportunidade para solicitar backlinks. Para usuários de Wordpress, o plugin Yoast dá um bom direcionamento para a otimiza??o do conteúdo para SEO. Nem todas as recomenda??es s?o válidas, aí é preciso algum conhecimento em SEO para essa análise. De forma resumida, garanta que a temática do seu texto fique clara e que o conteúdo produzido agregue valor, de fato, proporcionando uma boa experiência para o leitor. Só isso já é mais de meio caminho andado.

SEO Best Practices: Use relevant keywords, meta tags, and optimize for search intent. User Experience: Ensure your content is readable, engaging, and provides value.

For SEO: - Identify relevant keywords with tools like Google Keyword Planner or SEMrush. - Naturally incorporate keywords in titles, headings, body, and meta tags. - Craft engaging meta descriptions for click-worthy previews. - Boost SEO with internal and external links for visibility and credibility. - Add descriptive alt text to images for accessibility and SEO. User experience: - Use clear and concise language for easy understanding. - Break up text with headings and bullet points for readability. - Include visuals and multimedia for a more engaging experience. - Opt for a responsive design for seamless user interaction across devices. - Prioritize a fast-loading website by compressing images and optimizing performance.

SEO is not as impactful as you might think in todays content world. Optimize your content to speak directly to your core audience and create content that is sharable. Great strategies here are tying in incentives to sharing the content which helps both the algorithm grow you exposure along with organic shares. Hashtags are one of the last things you should be worrying about as their impact has become nominal in recent years.

Ensure your content is discoverable by optimizing it for search engines. Incorporate relevant keywords, use descriptive headings, and enhance readability. Additionally, focus on delivering a seamless user experience. OptinMonster's guide on How To Create a Successful Content Marketing Strategy provides valuable insights into optimizing content for success.

Try to avoid getting sucked into the "distribution at all costs" trap. Often, content marketers try to distrbute and promote content across EVERY channel, with the mindset that, the more channels you use, the more eyes you get on your content, and therefore, the more opportunity you have to convert people. Instead, focus on a channel matrix that's based on where your users or customers actually 'live' online day-to-day and, more importantly, where they consume content, thought leadership, and advice the most.

Cross-Channel Promotion: Utilize social media, email newsletters, and other platforms to reach a wider audience. Engagement: Encourage sharing and engage with your audience through comments and discussions.

Learn to repurpose your content across different channels! For eg. you wrote a post on LinkedIn on outreach strategy. Think about ways you can tweak that same content to use it on Instagram, twitter, and your newsletter. For Instagram, you can create a reel using the content, and write an engaging script! For Twitter, you can either TL;DR the post for a short tweet or write an engaging thread. For newsletter, change the narrative, add some bonus tips that makes the readers time more worthwhile. Keep trying to find out what works with your audience, & what doesn't. Repeat what works. Refine what doesn't. This way you can repurpose your content across different platforms in no time, & build your authority across different channels!

Do not oversubscribe yourself to every channel. Focus on 2 or 3 max and nail those down before expanding your reach. It is unlikely that your core audiences uses every single platform and also even more unlikely that you will see consistent success on each of them. Narrow the focus to save yourself time to figure out what works best.

One of the best ways to launch your content marketing is by planning for repurposing at the start of the creation process. Let's say you want to address a topic as an in-depth article. As you create the article, see how you can rework it into different formats, and/or turn it into smaller types of content that you distribute across the channels where your best customers will find it. Doing this will help you get a lot of mileage out of that article because, divided up, it can also become: -A series of emails -A recurring feature in your newsletter -A Linkedin carousel -A Twitter thread -An Instagram slide show -A series of Linkedin posts -A video series Do this and see where you get the most traction to inform future campaigns.

The biggest mistake I see content marketers make is not getting enough mileage out of the content they create. It can feel repetitive to leverage the the same topic across multiple pieces of content and distribution channels, but the reality (whether we are talking about email or social media) is that the majority of the audience will not see the content the first time around. So do build multiple variations of the content but also recycle existing content for future nurture emails, social posts, blogs, YouTube videos, and more. The more you can make your content work for you, the more likely you will see positive results.

Repurposing content can be one of the most overlooked aspects of a content strategy. Yes, it's important to create fresh, new content. But that doesn't mean the content you've already generated is dead in the water the moment you publish it. Have a great blog post? Break it out into bite-sized chunks for social media posts. Update an old post with new information - maybe turn it into an infographic. There are dozens of creative ways to repurpose existing content.

La creación de contenidos consiste en compartir las mismas ideas desde 1.000 ángulos diferentes. Esas ideas son los mensajes que nuestro cliente necesita escuchar repetidamente para acabar considerándonos como la solución ideal. Reutilizar contenido reciclando las ideas te permitirá incidir en esas ideas clave y ahorrar tiempo. Cambia un poco el enfoque o el ángulo y listo.

A ton of time and resources are devoted to creating great content. Don't let it go to waste! In many cases, B2B and B2C content both have tremendous value beyond their first iteration. You should always think about how you can potentially atomize your content for other formats and channels. Then a little extra effort has multiplied the number of content assets. Refreshing and reusing past content is another great way to extend the life of messaging and insights. Just update the context or add additional support, and now you've kept it out of the vast content landfill.

When I started, I thought repurposing was a little like cheating. Turns out I wasn't doing it properly. I now take old content and try to put a new spin on it. A new angle, see what has come out that can give it a fresh face. Most of the time, I realize I didn't write it that well so I do a makeover. It's a good way of seeing what you did wrong and fixing that, and it's a good way of having something to say based on something you said before! I love it.

The most important factor for content creators (and brands creating content) to consider is not whether you have a calendar or cadence you stick to, nor whether you’re tracking your metrics, but rather to have a unique and genuine POV around what you’re sharing. It has to be authentic to you and your brand. Share a unique perspective and give readers and consumers a reason to come back to your platform to hear from you again.

Marketers often make a common mistake when it comes to setting goals. They would put immense energy into coming up with a Big Bang strategy but fail to maintain the intensity level in the execution phase due to overwhelmness. It is good to start small but add speed to the execution. Set success metrics tied to decision metrics - go or no-go. When you start small you are more agile. Starting small also means you start with one channel and perhaps stick with 2-3 content formats before expanding widely into multiple channels and formats. Finally, set success metrics at progressive stages so it is easy to gauge the progress and the effectiveness of your strategy and make a quick decision to move ahead or pivot.

Most effective way I've seen brands create powerful content is by creating *the narrative / the story* that: - aligns with its audience's interests - elevates the brand - makes customers come for more

Create, publish, analyze. Repeat. The more content you publish that's geared towards your target audience, addresses their biggest challenges, and provides value, the more you get to know about what they care about. Talk to your audience about what they're looking for from content and build slowly before rolling out a big blog program or social media calendar that you haven't validated.

If your content is not getting the due recognition, try to find out why is that happening so? The internet is flooded with content, and you have only a few seconds to catch your audience's attention. You need a solid content strategy to do that. - Know your target audience and their pain points. - Optimize your profile to attract your target audience. Make it clear who you are, what you do, and how you can help them. - Plan your content across different platforms based on what works best on each platform. - Be consistent & build a network. Post regularly, engage with your audience, and collaborate with other content creators. If you follow these steps, you will see your content reach new heights in no time! I hope this helps you. ??