You’re struggling to get a promotion through social media. What’s the missing link?

1 Why networking matters

Networking is not just about exchanging business cards or sending LinkedIn requests. It’s about building meaningful relationships with people who can help you grow, learn, and reach your goals. Networking can help you find mentors, collaborators, referrals, and opportunities that you might not discover otherwise. It can also help you establish your reputation, credibility, and influence in your field. Networking is not a one-time event, but a continuous process of nurturing your connections and adding value to them.

2 How to network effectively

Networking can be difficult, especially if you’re introverted, busy, or new to your industry. But it doesn’t have to be intimidating or uncomfortable. To network effectively on social media, it’s important to be selective and focus on connecting with people who share your interests, values, and goals. Proactively initiate conversations, comment on posts, ask questions, and offer feedback. Also, be generous by sharing useful resources, introducing them to other contacts, endorsing their skills, and congratulating them on their achievements. Additionally, be consistent and maintain regular contact with your connections to build trust and rapport. Follow up with them and keep them updated on your progress. Show that you care!

3 How to measure your success

Networking is not a numbers game, but a quality game. You don't need to have thousands of connections; rather, a few dozen strong ones will do. To measure success, don't just look at the size of your network, but at the depth of your relationships. Ask yourself if you know your connections well and if they know you. Do you communicate frequently and effectively? Are you providing value and support to them, and are they reciprocating? Do you have mutual trust and respect? Are there shared goals and interests? Are there positive and meaningful interactions? If you can answer yes to most of these questions, you’re on the right track. If not, it might be time to improve your networking skills and habits.

5 How to leverage your network

Networking is not just about making contacts, but about making connections that can help you get ahead in your career. Leverage your strong and engaged network to get a promotion by asking for referrals, testimonials, or endorsements. Make sure you’re qualified, prepared, and respectful when asking for referrals and explain why you’re a good fit and how you can add value. When asking for testimonials or endorsements, make sure you have their permission and provide them with guidelines and examples. Use their testimonials or endorsements to showcase your expertise and credibility on your website, portfolio, or social media profiles. Don’t neglect networking - it might be the best thing you do for your career!