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You're struggling to get promoted in Marketing Operations. How can you improve your communication skills?

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You're a marketing operations professional who wants to advance your career, but you feel stuck in your current role. You have the technical skills and the experience, but you're not getting the recognition or the opportunities you deserve. What's holding you back? It could be your communication skills.

Communication is a vital skill for any marketer, but especially for marketing operations. You need to be able to explain complex processes, data, and tools to different audiences, from executives to sales reps to customers. You need to be able to collaborate with other teams, align your goals and strategies, and report on your results. You need to be able to influence decisions, persuade stakeholders, and demonstrate your value.

But communication is not just about what you say, it's also about how you say it. You need to be clear, concise, and compelling. You need to adapt your style, tone, and format to suit the context, purpose, and channel. You need to avoid jargon, ambiguity, and errors. You need to use visuals, stories, and examples to support your points. You need to listen, empathize, and respond to feedback.

So how can you improve your communication skills and get promoted in marketing operations? Here are some tips to help you.

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Felipe S.

Head Comercial e marketing | Estrategista de negócios | Acelerador de Carreiras
Jim "Wegs" Wegerbauer

1 Assess your strengths and weaknesses

The first step to improving your communication skills is to identify your areas of improvement. You can do this by asking for feedback from your colleagues, managers, and clients. You can also use online tools, such as surveys, quizzes, or assessments, to measure your communication skills. Some examples are the Communication Style Quiz, the DISC Personality Test, or the 16Personalities Test. These tools can help you understand your communication preferences, tendencies, and challenges.

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Felipe S.

Head Comercial e marketing | Estrategista de negócios | Acelerador de Carreiras
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Reflecting inwardly, recalling past feedback, and engaging in candid conversations with family, friends, and colleagues can help map out both strengths and weaknesses, fostering greater self-awareness.

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2 Learn from the best

The next step is to learn from the best communicators in your field. You can do this by following industry leaders, influencers, and experts on social media, blogs, podcasts, or newsletters. You can also join online communities, forums, or groups where you can interact with other marketing operations professionals and exchange ideas, insights, and best practices. Some examples are the Marketing Operations Professionals Group on LinkedIn, the Marketing Operations Community on Slack, or the Marketing Operations Summit.

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Jim "Wegs" Wegerbauer
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Steal Like an Artist Watch the best. Find styles that work with yours. Incorporate what you can. Practice, practice, practice! Make it your own and practice some more. And while I don't make a lot of recos, I stand by this one: The Five Deadly Sins of Presenting by Kerry Z. Feuerman It works for both presenting and conversation.

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3 Practice your skills

The final step is to practice your communication skills regularly and consistently. You can do this by taking on new projects, tasks, or roles that require you to communicate with different audiences, channels, or formats. You can also seek out opportunities to present, speak, or write about your work, such as webinars, podcasts, blogs, or case studies. You can also enroll in online courses, workshops, or coaching sessions that can help you improve your communication skills. Some examples are the Marketing Operations Certification by HubSpot Academy, the Effective Communication Skills for Marketing Operations by Udemy, or the Communication Skills Coaching by Skillcrush.

Communication is a key skill for marketing operations professionals who want to get promoted. By assessing your strengths and weaknesses, learning from the best, and practicing your skills, you can improve your communication skills and boost your career prospects.

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Jim "Wegs" Wegerbauer
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Don’t Practice Until You Get It Right; Practice Until You Can’t Get it Wrong. – Roger Gracie This whole notion of not practicing “too much” because you may lose your energy or spontaneity is absolute rubbish. Knowing your material focuses your energy and gives you leeway to improvise. But go ahead and wing it. Maybe everyone else will. Or maybe they won’t.

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Harshit Mahajan

Head of Sales and Marketing @ Payatu @Nullcon | MBA in Marketing, #Security #Sales #Marketing #Creativity #Conference #Events #Moneymaker
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Public speaking skills are valuable in Marketing Operations, especially when presenting ideas or leading meetings. Practice speaking in front of small groups, join public speaking clubs or workshops, and seek opportunities to present to larger audiences.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jim "Wegs" Wegerbauer
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Don't Bury the Lede Don't perform like a magician and string people on until you get to the "Ta-Da!" moment. Be like a journalist and start with your headline. Then elaborate. You'll be much more magical that way.

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You're struggling to get promoted in Marketing Operations. How can you improve your communication skills?

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2

3

4

1 Assess your strengths and weaknesses

2 Learn from the best

3 Practice your skills

4 Here’s what else to consider

Marketing Operations

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You're struggling to get promoted in Marketing Operations. How can you improve your communication skills?

1

2

3

4

1 Assess your strengths and weaknesses

2 Learn from the best

3 Practice your skills

4 Here’s what else to consider

Marketing Operations

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