You're struggling to find new clients. How can you use networking to help?

Networking is a great tool for lead generation, which helps to find newer opportunities. While networking, focus on building strategic connections, in your business, interest area. Cultivate relationships, Share ideas & insights which helps in engagement and building desired connections. Networking helps to connect with industry peers, potential clients, and strategic partners. This networking opens doors to new leads, referrals, and collaborations. It's a valuable strategy for expanding your professional network, generating qualified leads, and driving business success.

Build genuine connections, and build rapport and a relationship. Alot of people are transactional at networking events, if they can't sell to you they are not interested, this is why I set up my own networking event, so I could create a environment that puts the women before the buisness

I cannot stress this enough! You know all sorts of people you aren’t regularly communicating with. Track your relationships. Be interested in learning what people need and add value to them whether they are your ideal client or not. Tell people what you do every chance you get. Remember what interests people. One thing I know for certain is that most people don’t forget the people who remember the “little things”. You’d be amazed at how they will be your top ambassador who will send you business because they like you and have established trust with you.

In my experience after many years of networking. Listening is far better than trying to sell at networking meetings. Identifying who you relate to, and who isn’t interested. There’s no point in trying to build a friendship with a person if you’re never going to see eye to eye. The art is to actually like them as a person, become their go to person and promote their services. That old saying people buy from people they like is exactly that. Try it and you’ll find you get better results.

Obviously, the development of networking is the basis for finding customers. Your blogs and publications in them will bring new customers. However, it must be remembered that all clients (competitors) communicate with each other and they can advise you as a specialist in your field.

Send personal emails a few days a week to people you know personally. Address them by name, reference something you know about them, or simply inquire about their well-being. This approach helps forge genuine connections and opens doors for meaningful conversations. Invite them to keep you in mind for the thing you do best or very well in business. You’ll notice how you’ll begin to convert some of them to clients, or partners/allies in business.