登录查看更多内容

Last updated on 2024年8月10日

You're struggling to connect with the marketing team. How can you effectively share client insights?

由人工智能和领英社区提供技术支持

In sales, understanding your client is crucial, but equally important is the ability to convey those insights to your marketing team. If you're struggling to bridge this gap, you're not alone. Effective communication between sales and marketing is often fraught with challenges. However, by adopting a strategic approach to sharing client insights, you can ensure that the marketing team not only hears but also understands and acts on the valuable information you provide. Let's explore how you can enhance this collaboration and contribute to the overall success of your company.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

1 Build Trust

Building trust with the marketing team is the first step toward effective communication. Trust is the foundation of any successful relationship, and it's no different in the context of sharing client insights. Start by consistently delivering accurate information and showing respect for the marketing team's expertise. When you demonstrate reliability and acknowledge their role in utilizing client insights, you create a collaborative atmosphere where your input is valued and considered.

添加您的观点

Louis Lanfranchi

Director of Sales & Marketing
举报内容
Trust is one of the most essential ingredients to a team or strategies success. When colleagues trust one another and trust their expertise, your end result is one of profitability and honesty and collaboration. This in turn lays the foundation for a healthy and long lasting partnership. Without trust you have nothing.

已翻译

赞

2 Speak Their Language

To effectively share client insights with your marketing team, you must speak their language. This means translating sales data into marketing-relevant information. Highlight how client preferences and behaviors can influence marketing strategies, and present your findings in a way that aligns with their objectives and campaigns. By framing insights within the context of their work, you make it easier for them to integrate this knowledge into their efforts.

添加您的观点

3 Utilize Tools

Leveraging the right tools can greatly enhance the sharing of client insights between sales and marketing. Consider using Customer Relationship Management (CRM) software or other platforms that allow for seamless information sharing. When both teams have access to the same data, it eliminates discrepancies and ensures everyone is on the same page. Regularly update these tools with fresh insights to keep the marketing team informed and engaged.

添加您的观点

Shawn Winter

Chief Commercial Officer | 2 x Board Director
举报内容
Sales and Marketing should operate as part of the same team day to day, regardless of how different the reporting structure might be. We view marketing as our business development team generating the first contact with many of our prospective clients. Our sales team will then take these “warm” prospects and qualify the opportunities, etc. Marketing actively participates in our weekly sales calls where they provide numbers and activity updates for the entire team. It’s also an opportunity for our salespeople to offer feedback from the prospects as well as ideas that might be used in campaigns. Sales also involved in any in-person events. Both sales and marketing are equally accountable for success and ROI for these investments.

已翻译

赞

4 Schedule Meetings

Regularly scheduled meetings between sales and marketing provide a structured opportunity to exchange client insights. These meetings should be focused and purposeful, with a clear agenda that includes discussing new client information, feedback, and potential marketing implications. By setting aside dedicated time for this exchange, you ensure that important insights are not lost in day-to-day operations and that both teams have the chance to discuss and strategize together.

添加您的观点

Louis Lanfranchi

Director of Sales & Marketing
举报内容
Coming from an advertising background, some of our most successful efforts came from creative input meetings whereas all major involved departments would sit in a room, with a whiteboard and markers and throw out ideas. No idea was off the table. No idea was dumb! We fed off each other with no inhibition and no criticism. The meeting was a scheduled meeting, but the format was free flowing, interactive and collaborative. This is the same strategy that I bring to my sales team and marketing strategy meetings.

已翻译

赞

5 Provide Context

When sharing client insights, providing context is key to ensuring the marketing team grasps the full picture. Don't just share data; explain what it means in the broader scope of client relationships and market trends. By connecting the dots between raw information and strategic implications, you help the marketing team understand why these insights matter and how they can leverage them to improve their initiatives.

添加您的观点

6 Offer Support

Finally, offering support to your marketing colleagues as they implement client insights into their strategies can solidify the partnership between sales and marketing. Be available to answer questions, clarify information, and provide additional details as needed. Your support demonstrates a commitment to shared goals and helps create a more integrated approach to client-centric strategies across departments.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

You're struggling to connect with the marketing team. How can you effectively share client insights?

1

2

3

4

5

6

7

1 Build Trust

2 Speak Their Language

3 Utilize Tools

4 Schedule Meetings

5 Provide Context

6 Offer Support

7 Here’s what else to consider

Sales

给文章评分

感谢您的反馈

更多Sales相关文章

更多相关阅读内容

You're struggling to connect with the marketing team. How can you effectively share client insights?

1

2

3

4

5

6

7

1 Build Trust

2 Speak Their Language

3 Utilize Tools

4 Schedule Meetings

5 Provide Context

6 Offer Support

7 Here’s what else to consider

Sales

给文章评分

感谢您的反馈

查看其他技能