Simple answer to that question: don't spam ! If you consider LinkedIn as a billion online inboxes you can feed with your corporate flyers, you are on the wrong path... Social media should be considered in this specific order : social first. So, this is about networking, creating relationships, and this can only be accomplished with authenticity and time. Following a proper methodology designed from the ground up to be social, not using social media to digitalize analog practices.

Reaching out to potential clients on social media without coming off as a spammer can be tricky. Personalization might seem like the solution, but it often still feels like spam to the recipient since they don’t know you. The best way to avoid this is to connect onsite first. Meeting people at events, conferences, or informal gatherings makes the LinkedIn connection feel more natural. When you refer to your offline meeting, it’s a lot less likely to be seen as spam. Other methods, regardless of how personalized they are, can still be perceived as spam.

Connecting with leads on social media without being spammy is all about delivering *value,* not just pushing products. This may be obvious to some, but it's easier said than done. The challenge is staying consistent without falling into the trap of constant "Buy Now" posts. For eCommerce, focus on engaging content that actually helps—share tips, behind-the-scenes looks, or how-to guides related to your products. Engage in real conversations Respond to comments and DMs like a human, not a bot. Build a relationship first, and the sales will follow naturally. It’s about connection, not just conversion.

You need to identify their source—organic or Google Ads. Use Google reCAPTCHA for organic spam and block specific IP addresses for Google Ads spam