You're struggling to connect industry trends with your brand's values. How can you identify the right ones?

Keep your branding consistent across all platforms: Your branding should be consistent in terms of fonts, colors, and messaging. This will help customers form a connection with your brand and create trust. Social media is a great way to connect with customers on a personal level. And is a most effective way to show your brand value conveying what your brand is all about. The higher the quality of the material, the more useful it is to your audience and the more likely they are to interact with your company.

Clarify Your Brand's Core Values Begin by clearly defining and understanding your brand’s core values. These values should be the foundation of all your brand’s decisions and actions. For example, if your brand prioritizes sustainability, any industry trend you adopt should align with eco-friendly practices. This clarity helps filter trends that resonate with your brand’s identity and mission.

Sing the Same Song: Consistency Builds Trust Maintain a consistent brand voice (fonts, colors, messaging) across all platforms. This creates a recognizable identity that fosters trust with your audience. Social Media: Show Your Values, Not Just Products Social media isn't just about selling. Use it to showcase your brand values in action. Share inspiring stories and high-quality content that resonates with your audience.

Analyze current industry trends to spot patterns that resonate with your brand's identity and customer base. Focus on trends that align with your values and appeal to your customers' preferences for meaningful engagement.

Spot trends your customers will love! Don't just follow every hype. Instead, dig into what's happening in your industry and find those ideas that click with what your brand stands for and how your customers want to connect. It's like finding trends that speak the same language as your brand and spark genuine conversations with your audience.

Talk directly to them through surveys, social media, and conversations to see what new trends they're buzzing about. This feedback is gold! It helps you understand which trends will resonate and which ones are just passing fads. The key is to find trends that fit your brand's personality and get your customers excited. These double winners will strengthen your bond with your audience and keep you on the cutting edge.

This is the wrong question. You don’t change your brand values because of market trends or even changes in technology. Just like personally, or in your family, values are evergreen. Their cornerstones of a foundation. There’s a bedrock that you build your life and your business on. This question makes it feel like brand values – or core values for that matter – are nice to have, or words on paper, or a few good exercise. THEY ARE NONE OF THOSE! As a brand strategist when you take core value seriously then you will make your clients take them seriously as well. And in turn, you’re doing them a great service. Businesses should be living by their core values, and they shouldn’t change unless something about the business core changes.