You’re struggling to come up with a new creative strategy. How can you improve your approach?

As a media practitioner, it is always a primary consideration to ensure that not only is the media buying conducive to a favourable online presence, but that the creative strategy allows for this too. A helpful starting point is to consider how consumers interact with these online platforms, followed by maintaining an authentic brand identity that uses creative best practices to ensure a native feel to each chosen platform. It also helps to conduct social listening, or to conduct brand lift studies where media budget allows, to ensure that the overall creative and media outputs are concurrently working towards maximising a brand's ROAS, without compromising the brand's image or annoying the consumers on those apps.

Hay infinitos caminos.... y cuando hay bloqueo primero suelte todo todo a la basura tome tiempo en nada lo que sea respire profundo y empiece de nuevo después de una o 2 cervezas bien frias.....

Improving your approach to developing a new creative strategy involves a mix of inspiration, methodology, and feedback. Here's how to enhance your process: 1. Diversify Your Sources of Inspiration: Look beyond your usual sources. Explore different industries to spark new ideas. 2. Collaborate and Brainstorm: Engage with your team or peers in brainstorming sessions. Fresh perspectives can lead to breakthrough ideas. 3. Embrace Experimentation: Allow room for trial and error. Testing out different concepts can lead to unexpected solutions. 4. Seek Feedback: Present your ideas to a diverse group of people and be open to their feedback. 5. Stay Informed: Keep up with the latest trends and technologies in your field.

Con el uso de herramientas de gestión como el CRM mediante encuestas a los clientes o posibles clientes, podemos identificar oportunidades de comunicación, ?Qué les gusta?, ?Cómo les gusta? e incluso en que tono les gusta. Hoy en día adicional se cuentan con recursos que nos invitan a desarrollar una idea más enfocada. Pensar fuera de la caja da como resultado ideas innovadoras que conectan con la audiencia.

What's the goal? Who's your target? Lay out the constraints and sniff out opportunities. Don't tiptoe around it; nail down your problem with ruthless clarity. Turn it into a question that hits you in the gut. This ain't magic; it's about stripping your challenge down and building up from there. Keep it simple, no fluff. It's effective as hell.

En la actualidad encontramos información real y que viene de estudios serios que nos ayuda como herramientas para empezar un proceso creativo. Es clave explorar e indagar y tener un panorama mas claro.

Inspiration is really important. I spend time on platforms and read books every day to gather inspiration. I then compile these in my notes and the Notion tool. I can really recommend this tool as it allows you to create great databases, mood boards and inspiration boards.

Uma vez observando uma situa??o, em uma fila lotérica, me inspirou a criar uma campanha de marketing. Segue alguns pontos que me ajuda fazer esse tipo de conex?es: - Estudo de Analogias e Lógica: Compreender e aplicar analogias e lógica ajuda a conectar conceitos distintos, levando a uma percep??o mais aprofundada dos problemas. Isso abre caminho para solu??es inovadoras que podem n?o ser imediatamente percebidas. - Foco na Mensagem: Concentrar-se primeiro na mensagem que se deseja transmitir, em vez de como transmiti-la, libera a mente para explorar ideias criativas sem as restri??es dos métodos convencionais. Depois que a ideia é construída, pense em qual canal irá utilizar para transmitir, pensar no canal antes, pode te travar.

Level up your creativity by broadening your horizons. Diversify your inputs – a practical move, not some grand revelation. Read widely – books, articles, blogs. Consume videos, podcasts, documentaries. Engage with experts, customers, peers – tap into various perspectives. This isn't about drowning in info; it's about charting diverse waters. Expand your sources, sharpen your insights. It's a necessity, not a luxury. Break free from the echo chamber; let your ideas mingle with the unexpected.

Become a 'creative sponge' - take in inspiration from the things around you and seek out sourcing of inspiration beyond your comfort zone to expand your view. IMO, most importantly, you should be having two-way conversations with experts, peers, customers, prospects, etc. Two-way conversations will all you to dig deep and ask questions to further your understanding and really uncover valuable information.

Become obsessed with the quest for knowledge. When it comes to content creation, although tedious, immerse yourself in the social landscape. Follow creators who keep up with trends, and use the "for you" and "explore" pages to your advantage to keep up with trending content. Most importantly take notes when something seems different than what you've seen in the past. It can be a video transition, a sound effect, or a visual layout. Users are in a space where they leverage outside apps like Capcut to curate content for their main platforms. Experiment on your own and play around with these platforms to identify what attracts your consumer to begin with.

Alright, let's cut to the chase on this creativity game. Dive into the method madness. Don't stick to one trick – experiment like a mad scientist. Tinker with mind maps, throw in some SCAMPER, spice it up with SWOT, or wear Six Thinking Hats – whatever floats your boat. Break down the walls of assumption with reverse brainstorming, embrace the absurd with the worst idea, or play pretend with some role-playing. It's like a creative buffet, and you're the hungry genius. The more methods you throw in the mix, the more sparks you'll ignite. So, gear up, get messy, and let your ideas run wild. It's not about perfection; it's about the thrill of the creative chase.

Todos los metodos de procesos creativos son viables y permiten abrir un mejor el espectro creativo, sin embargo algunos metodos son mas complejos y pueden llegar a ser fustrantes. Revisar cual puede ser el mejor tambien es un ejercicio importante y ante todo tomarlo con diversión.

To revitalize your creative strategy, diversify your idea-generation methods. Adopt varied thinking styles. Challenge assumptions through techniques like reverse brainstorming, the worst idea method, and role-playing to stimulate creativity and gain new insights. Test and refine ideas continuously, gathering diverse feedback. Maintain a creative, non-judgmental environment that fosters curiosity and embraces learning. Embrace flexibility in your approach and collaborate with a diverse team to incorporate a wide range of perspectives. This multifaceted approach will not only enhance your creative process but also cultivate a sustained culture of innovation and inventive problem-solving.

Time to play in the sandbox of possibilities! Experiment with different creative methods. AI algorithms can suggest novel approaches, and the LinkedIn community can share real-world insights. Try, fail, learn, repeat—it's the recipe for breakthroughs.

Talk. To. Creatives. As strategists, there is an unrealistic pressure to know everything and have a plan at every single point, which often stifles creative thinking. Ask open, curious, out-of-the-box questions and have this chat with someone who has a vastly different outlook than you do. Have an objective so you're not meddling with their precious time, but I absolutely adore any nuggets of wisdom from our creative teams.

Getting the most out of collaboration isn't just about working with other people. It's about finding people with different skills and opinions but a consistent understanding of the desired outcome. In this way, everyone is working together towards one thing - so collaboration is possible, but the differences between thinking approaches (so long as they all respected) will allow people to find the best path forward. Three things to make this work: 1) Seek out people with different skills in order to bring multiple approaches to the table. 2) Be open to alternative points of view. Listening is the secret to good collaboration. 3) Trust. You need to allow yourself to be vulnerable and for that you need people you trust have your back.

Share your point of view with someone who has no history with your project. Like - ask your kids. Really, have them take one look at what you've done, or listen to your pitch, and let them give an honest gut-based response. Whatever their immediate impression is - is usually right. Don't be too proud or too smart to consider it!

Level up your creativity by teaming up. Collaboration isn't just a fancy word; it's the secret sauce to innovation. Ditch the lone wolf mentality and dive into the synergy of diverse minds. Build a squad with varied skills and opinions. Embrace criticism — it's your shortcut to improvement. Seek out communities or mentors; they're the compass to uncharted territories. Learning thrives in collaboration; it's the playground of experiences, insights, and raw feedback. So, drop the solo act, and let the collective brilliance elevate your creative game.

Los seres humanos por naturaleza somos diversos e unicos y esto es importante entender y poder comprender desde la empatia y una buena disposición

Prueba y error, siempre van a ser la mejor dinaminca para entender el proceso creativo, la primera idea en ocasiones y en la gran mayoria no va ser la mejor pero nos puede dar una base de donde podemos mejorar.

Iterate relentlessly. Don't settle for your first draft; make it bleed, revise it, and dissect it. Prototype like your success depends on it. Test it in the real world, get brutal feedback from your audience, stakeholders, or anyone with a pulse. This isn't a stroll in the park; it's a battlefield where your ideas face the firing squad. The relentless cycle of iteration and improvement is your weapon. Validate assumptions, slay problems, and optimize like a mad scientist. The more you sweat here, the less you bleed out there. Welcome to the arena of creative evolution.

Creativity is an evolving process. Don't settle for the first draft. Use AI analytics to refine your ideas and gather feedback from the LinkedIn community. Iterate tirelessly, like a sculptor molding clay until perfection is achieved

One often overlooked step is the continuous, data-driven analysis for learning and improvement. As leaders, our core mission includes fostering growth through such analysis. While many prioritize ROI as the primary metric, it's crucial to recognize that ROI is an outcome influenced by our team's efforts. This involves clear communication and alignment on Objectives and Key Results (OKRs) that propel our Key Performance Indicators (KPIs). A comprehensive understanding of how our actions affect outcomes is necessary, which means establishing baselines for each contributing factor. Maintaining a balance between qualitative and quantitative assessments is key, identifying key growth drivers and opportunities for new iterative improvements.

Picture yourself as a curious explorer on an expedition to uncharted territories. Your journey involves learning about emerging trends, attending industry seminars, and embracing evolving technologies. The more you explore, the more you'll uncover innovative marketing possibilities.

Every setback is a setup for a comeback. Embrace the learning journey. AI can provide insights into what worked and what didn't, while LinkedIn discussions offer valuable anecdotes. Growth comes from understanding and adapting.

Embrace growth in your creative journey. Reflect on what works, learn from experiences, and share insights. Each challenge is a chance to evolve, turning every endeavor into a step towards mastery. Celebrate progress and let continuous learning illuminate the path to creative excellence.

Now, inject a dose of courage. Take risks, push boundaries, and step into the unknown. Creativity thrives in uncharted territory. Let AI be your compass and the LinkedIn community, your fellow explorers. In the grand symphony of creativity, you're the conductor orchestrating innovation. Harness the power of AI and the collective brilliance of LinkedIn to compose your masterpiece. ??? #CreativeRevolution #LinkedInInnovation

Whenever I have to come up with a creative strategy, I look at what I already have. 1. The strategy I already have and what's missing in it. 2. The response and feedback I already have from my audience. 3. The knowledge of my audience's struggles I already have. 4. What assumptions and risks do I already have about my strategy? 5. What desired outcome do I already have in my mind that will shape my strategy? 6. What tools do I already have to strike inspiration? After I've noted down all that I have, I move on to all that I want to achieve with this strategy, the people I want to collaborate with, and the finer details like the channels that I want to use, etc.