You're struggling to boost property visibility. How can you utilize social media platforms effectively?

- Showcase stunning property photos - Post short videos or reels - Use catchy hashtags - Share testimonials - Engage in local community groups - Run targeted ad campaigns - Don’t just list SELL! - Post consistently like a morning coffee habit

A clear example in my experience as a realtor is this matter of determining your target audience or target buyer. In terms of digital marketing, the target buyer is vital to establish SEO strategies that help position and naturally convert leads. Hashtags and keywords are fundamental in terms of digital marketing.

Audience: Professionals, business owners, corporate decision-makers. Younger, more diverse demographic, including millennials and Gen Z. Broad demographic, often skewing towards an older audience. Professionals, news enthusiasts, industry leaders.

Knowing your audience is essential. So, it is important to look at the trends and demographics of the people who are interested in the types of properties you are promoting. For example, if you are promoting an industrial building, the best place is likely not tiktok. You can do everything else correct, but if you are using the wrong channels, you are wasting your efforts and time.

Choose the right platform Create high visual quality content Leverage hash tasks Engage with your audience Share successful stories Utilized paid advertising

I had a client who was unable to generate interest in a prime commercial property. We decided to create a virtual tour and high-quality photos showcasing the space’s potential on Instagram and Facebook. By crafting a compelling visual narrative, we helped prospective tenants envision their businesses thriving there, leading to increased inquiries and eventual leasing.

Photos and Videos: Use professional photography and videography to showcase properties. Virtual tours and drone footage can provide a comprehensive view. Stories and Reels: Use Instagram Stories and Reels or Facebook Stories to share short, engaging content about the properties.

Seja criativo sem parecer ridículo... inove e coloque sua marca pessoal nos produtos que apresenta. Tenha consciência de que você se vende antes de vender. O imóvel n?o é o astro, é você. A sua opini?o pessoal e comentários inteligentes cativam, n?o os dados técnicos que qualquer panfleto apresenta. Cative e atraia. A sua convic??o e explica??es de forma única é o que vende.

As a real estate agent, engaging and interacting on social media is crucial. Just starting out in my career, I am still learning but have struggled to boost property visibility until I started sharing client stories and hosting live Q&A sessions. One time, I posted a story about a young couple's journey to find their dream home, which finally got high engagement. Responding to comments and messages personally made followers feel valued and connected. The direct contact and interaction was the difference maker. Hosting live virtual tours and Q&As also allowed potential buyers to interact in real time, building trust and interest.

Engage with Your Audience Respond to Comments: Engage with followers by responding to their comments and messages promptly. Run Polls and Q&A Sessions: Use interactive features to engage your audience and answer their questions about the properties.

Intera??o gera comunica??o que leva a empatia e simpatia, que conduz a gostar e confiar, que termina em venda. Seja uma pessoa especialista conversando com outra pessoa com dinheiro e disposi??o para saber o que você pensa sobre este ou aquele imóvel... pessoas compram de pessoas. Interaja sempre que possível para criar conex?o e demonstre que você sabe realmente o que está dizendo... seja claro e objetivo, cativante e engra?ado, mas entregue valor em tudo que escreve ou fala. Ajude genuinamente os outros, e eles retornar?o a você com gratid?o e negócios.

Another client’s property wasn’t gaining traction online, so we revamped their social media presence. By establishing a consistent brand aesthetic with uniform colors, logos, and messaging across all platforms, we enhanced their recognition and credibility. This cohesive approach helped build trust and attracted more serious inquiries from potential tenants.

Visual Consistency: Maintain a consistent look and feel across all your social media profiles. Brand Voice: Develop a distinct brand voice and use it consistently in all your posts.

O sucesso é a soma de consistência com resiliência. Siga em frente até dar certo. Ajuste aqui e ali, melhore a intera??o, aprenda as regras de cada algoritmo de cada plataforma digital... ao natural tudo fará sentido e o que era feito olhando uma lista se tornará hábito e automaticamente você fará o que precisa ser feito. Busque excelência desde o início e amplie aos poucos seu raio de atua??o e presen?a digital. N?o há limites para quem planeja e executa.

Organic reach on social media can provide extreme value compared to other marketing/advertising methods. Use hashtags and tag relevant connections or groups in your posts to generate organic reach and more opportunities for engagement(comments, reshares, likes). Engagement is typically the top metric for any social platform. Focus on quality engagement rather than quantity of views.

Facebook: Create a business page, post regularly, and use Facebook Marketplace and groups to list properties. Instagram: Utilize Instagram’s visual platform for posting high-quality images and stories. Use relevant hashtags to increase reach. LinkedIn: Share content that highlights the business aspect of your properties. Join real estate groups to network. Pinterest: Create boards for different properties and share high-quality images. YouTube: Post virtual tours and client testimonials. Create playlists for different types of properties.

For a particularly challenging property, we decided to invest in targeted paid promotions on Facebook and LinkedIn. By defining a specific audience and setting a reasonable budget, we increased the property's visibility significantly. This strategic move resulted in a higher engagement rate and ultimately led to successful lease negotiations.

Use Paid Advertising Targeted Ads: Utilize Facebook and Instagram ads to target specific demographics and locations. Boosted Posts: Boost your best-performing posts to reach a wider audience.

Consider engaging with both real estate and local influencers. Strategically, influencers who have a strong following in your target market, can help expose your property to thousands of potential buyers who trust their recommendations. Influencers are also experts in creating relatable and engaging content, making your property more appealing.

Promote the tax benefits associated with buying the property. Promote the benefits of cost segregation to allow the buyer to take significant tax write offs when buying

Leverage Visual Storytelling: Once, we upped engagement by 40% using stunning property stories with high-quality images and videos. Share virtual tours, 360-degree views, and lifestyle shots on Instagram and Facebook to highlight the best features of the property and community. ?? 2. Engage with Interactive Content: In my experience, using interactive content like quizzes, polls, and live Q&A sessions on Instagram and Twitter can boost visibility. They get users to participate and share, broadening your reach to potential buyers and sellers. ??

You should have a social media marketing plan for all of your properties. Consider them an asset portfolio for that particular property. In addition to using them on Social Media, you can share these items with prospects. When possible and appropriate, these should include floorplans, virtual tours, possibly virtual staging, pictures, maps, and video. Finally, while social media is an important component of your marketing, remember that with commercial real estate, most likely, another commercial broker will bring the client. Your most important and effective efforts therefore are to make sure that the other commercial brokers are aware of your property