You're struggling to align HR and operations messaging. How can you ensure a consistent corporate image?

Firstly, it’s important to create an effective communication strategy to increase productivity and improve employee relations and communication. This is vital to measuring HR communication in the company, so you can see what works, what doesn’t and how you can make improvements accordingly. 60% of companies don't have a long term strategy for their internal communications. No matter how big your company is, you need to have a long term plan for your internal communications.

La cohérence est le ma?tre mot de la communication. Un même message doit être compris quelque soit le format et déclinable à souhait. Pour éviter de s'éparpiller il est important de faire un constat de l'existant, de mettre de c?té les éléments de langage peu pertinents, de valoriser certains sous développés et de renforcer ceux qui donnent du sens à votre marque. Savoir poser les choses sur une feuille et impliquer les équipes dans la réflexion peut être pertinent pour la suite.

Avaliar lacunas envolve uma análise detalhada das comunica??es atuais de ambas as áreas, identificando discrepancias e inconsistências no tom, estilo, e conteúdo das mensagens. Entender onde essas lacunas existem permite que você desenvolva um plano de a??o focado em harmonizar essas mensagens, assegurando que todos os departamentos estejam alinhados com os valores e objetivos da empresa. Esse alinhamento é crucial para apresentar uma frente unificada tanto para os funcionários quanto para o público externo.

Identify Inconsistency: Analyze messages from HR and operations across channels (emails, marketing materials, social media). Look for gaps in language (formal vs. informal), tone (serious vs. casual), and content (missing information). This initial assessment helps create a unified communication strategy

To ensure consistent corporate messaging between HR and operations, establish clear communication channels and shared goals. Develop a unified brand voice through workshops and collaborative meetings. Use a centralized communication platform for updates and feedback, ensuring everyone has access to the same information. **Example: Zappos** Zappos successfully aligned HR and operations by embedding their core values into every aspect of the company. Regular cross-departmental meetings ensured consistent messaging, fostering a cohesive corporate culture. Strategy: 1. Unified Guidelines: Create a style guide for messaging. 2. Cross-functional Teams: Encourage joint initiatives. 3. Feedback Loops: Regularly review communication effectiveness.

Pour minimiser l'impact des 9 filtres de la communication, il est important de bien définir ses messages qui seront ensuite diffusés par l'ensemble des équipes. De savoir à qui on s'adresse et quelles sont les personnes qui ont en charge de transmettre le ou les messages. Prenons l'exemple d'un message clé, le conseil est de pouvoir le décliner dans différents formats : un mot clé développé en une phrase, déclinée en quelques lignes pour enrichir la pensée, puis ensuite en un paragraphe pour faire comprendre et, en un article pour détailler. Cela peut se faire dans le sens inverse. Cela permet de s'assurer que l'idée clé est commune à tous et que si besoin les personnes peuvent détailler en arguant les mêmes arguments.

Analyze the Gap: After assessing messaging across HR and operations (internal memos, marketing materials, social media), identify inconsistencies in tone (formal vs informal), language (serious vs casual), and content (missing information). Standardize Communication: With the inconsistencies identified, establish clear communication standards. Define the tone (professional, friendly, etc.), language (plain language, specific terminology), and core messages that reflect your brand identity. Consistency is Key: These standards serve as a reference point for all departments, ensuring all communications are aligned and consistent. Consistency reinforces your brand image and builds trust with your audience.

Pour former vos équipes, prenez en compte que toutes les personnes ne fonctionnent pas de la même fa?on pour mémoriser le message. En fonction de la sensibilité sensorielle de chacune, vous devrez utiliser différents canaux de communication : des images, des vidéos, du son, des mots. Avec une approche interactive à privilégier : au lieu de transmettre de fa?on descendante, développer l'art de questionner pour susciter la réflexion, le partage et ensuite synthétiser en donnant votre message central.

Treinar as equipes de RH e opera??es para comunicar de maneira consistente é outro passo fundamental. Isso pode envolver sess?es de treinamento que enfatizem a importancia da consistência da marca e como isso se reflete nas comunica??es internas e externas. Oferecer exemplos práticos e diretrizes claras pode ajudar os membros da equipe a entender melhor como suas mensagens contribuem para a imagem geral da empresa. Além disso, o treinamento contínuo garante que novos funcionários também estejam alinhados com as práticas de comunica??o desejadas, mantendo a consistência ao longo do tempo.

In my experience, foster collaboration and ensure a consistent corporate image between HR and operations messaging, you can take the following steps: 1. Establish Clear Communication Channels 2. Develop Shared Goals and Objectives 3. Create Cross-Functional Teams 4. Standardize Key Messages 5. Provide Training and Resources 6. Seek Feedback from employees and stakeholders to refine communication strategies. This approach ensures that both teams align their messaging effectively, projecting a unified image to stakeholders.

En parallèle de vos réunions planifiés, vous pouvez mettre en place des outils collaboratifs pertinents, comme Trello, Slack ou Planner.

Isso pode ser alcan?ado através da cria??o de equipes mistas para projetos específicos, onde membros de ambos os departamentos trabalhem juntos desde o início. Estabelecer canais de comunica??o abertos e regulares, como reuni?es de alinhamento e atualiza??es de status, também ajuda a garantir que todos estejam na mesma página. Quando as equipes entendem os objetivos comuns e compartilham responsabilidades na comunica??o da marca, é mais fácil criar e manter uma imagem corporativa consistente e forte.

Break Down Silos: Promote collaboration between HR and operations for a unified message. Mutual Understanding: Regular meetings ensure both departments understand each other's communication goals. Open Communication: Encourage open dialogue to prevent misalignment. Alignment & Relationships: Collaboration strengthens messaging and interdepartmental ties.

Measure Effectiveness: Regularly assess how your unified messaging impacts your corporate image. Gather Feedback: Get insights from employees, clients, and stakeholders to understand how well your message resonates. Adapt and Improve: Use this feedback to refine your communication strategy and maintain a strong, consistent brand identity. Continuous Improvement: The business landscape is dynamic, so regular evaluation and adaptation are essential for a successful communication strategy.